URL. : http://ijrar.com ISSN 2349 - 5138 E - ISSN 2348 - 1269 An open Access, peer reviewed, refereed, online and print research journal International Journal of Research and Analytical Reviews UGC Approved Research Journal Periodicity - Quarterly Atman Publishing Academy International Journal of Research and Analytical Reviews Atman Publishing Academy 2061-C/2/B, Nr. Adhyatma Vidya Mandir, Sanskar Mandal, Bhavnagar-364002. Contact : 9427903033 E mail : [email protected], [email protected] International Journal of Research and Analytical Reviews ijrar.com © IJRAR - All rights reserved. Reproduction in any form is strictly prohibited. This work is licenced under Creative Commons International Licence Attribution 4.0 E-version. 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Prof. & Head, Associate Professor Director, Department of Education, College of Food Processing Pathak Group of Schools & Saurashtra University, Technology & Bioenergy, College, Rajkot. Rajkot, Gujarat. Agricultural University, Anand – 388110, Gujarat aEditorial Boarda Prof. (Dr.) Ami Upadhyay Dr. Awa Shukla Dr. Dushyant Nimavat Director, Asst. Professor & Director, Associate Professor Department of Humanities Social Sciences Dept. Department of English, And Social Sciences, Babasaheb Ambedkar Open Gujarat Uniersity, Gujarat, Dr. Babasaheb Ambedkar Uni. University, Ahmedabad. India A’Bad. Dr. A. Heidari Dr. Bharat Ramanuj Dr. Nahla Mohammed Abd Faculty of Chemistry California Professor & Head, El-Aziz South University (CSU) Irvine, Department of Education, Assistant professor - Entomology California, Saurashtra University, Department, Faculty of Science, U. S. A. Rajkot. Cairo University, Egypt. Dr. Manahar Thaker Dr. K. S. Dr. J. D. Dave Principal Meenakshisundaram I/c Principal G. H. Sanghavi college of Director, C. A. A., P.D. Malviya Graduate Education, Great Lakes Institute of Teachers’ College, Bhavnagar, Gujarat. Management, Chennai Rajkot, Gujarat. Dr. M. B. Gaijan Dr. A. K. Lodi Dr. Trupti Pathak Associate Professor, H.O.D. Faculty of Education, Assistant Vice Shamaldas Arts College, Integral University, Precident(Tech.) Bhavnagar. Lucknow(UP) Claris life Sciences, Ahmedabad. Gujarat. Dr. K. Ramadevi Dr. Jayant Vyas Dr. Dilip D. Bhatt Associate Professor Professor & Head, Associate Prof. & Head, Department of Civil Department of Education, Department of English, V. D. K. Engineering Kumaraguru M. K. Bhavnagar University, Arts college, College of Technology, Bhavnagar Savarkundla, Gujarat. Coimbatore, Tamilnadu. K. S. Dave Dr. Anil Ambasana Dr. Sandeep R. Sirsat Lecturer Retd. Prof. & Head, Associate Professor & Head, J. H. Bhalodia Women’s College Department of Education, Department of Computer Rajkot, Gujarat. Saurashtra University, Science, Shri Shivaji Science & Rajkot. Gujarat. Arts College, Chikhli, Dist: Buldana (M.S.-India) International Journal of Research and Analytical Reviews URL. : http://ijrar.com ISSN 2349-5138 E-ISSN 2348-1269 An open Access, peer reviewed, refereed, online and print research journal Review Committeea Editor & Head of Review Committeea Dr. S. Chelliah Professor & Head, Dept. of English and Comparative Literature, Madurai Kamraj University, Madurai-21, India. Dr. Samira Shahbazi Dr. Belal Mahmoud Al-Wadi Mr. Zeeshan Shah Plant Protection & Lecturer, University of Senior Lecturer, Department of Biotechnology Research Dammam (Saudi Arabia), Multimedia and Group, Nuclear Agricultural Founder & Vice President of Communication, University Research School, Nuclear the Jordanian Society for College of Bahrain, Science & Technology Business Entrepreneurship Kingdom of Bahrain. Research Institute (NSTRI), (Jordan) Iran Harish Mahuvakar Dr. Mainu Devi Asim Gokhan YETGIN Associate Professor & Head, Assistant Professor (Sr. Assistant Professor, Faculty of Dept. of English, Sir P. P. Grade) in Zoology, Diphu Engineering, Dumlupinar Institute of Science, Govt. college, Karbi Anglong – University, Kutahya, Bhavnagar, Gujarat, India. Assam India. Turkey. Dr. A. Kusuma Prof. Rajeshkumar N. Joshi Sunita. B. Nimavat Assistant Professor, I/C Dean, Faculty of Arts & Assistant Professor of English, Department of Social Work, Humanities, C. U. Shah N.P.College of Computer & Vikramasimhapuri University, University, Gujarat, India. Mgt., Kadi (North Gujarat). Nellore.(AP) Nahla Mohammed Abdelazez Dr. Riyad Awad Dr. Amer A. Taqa Assisstant Professor Associate professor, Professor Faculty of Science, Structural Engineering, An - Dept. of Dental Basic Science, Cairo University, Giza Najah National University, College of Dentistry, Mosul Governorate, Egypt. Nablus, Palestine. University, Masul, Iraq. International Journal of Research and Analytical Reviews Special Issue of National Conference April 2019 Contents Sr. No. Title Page No. 1 SWOT Analysis of Flipkart Business Model 1-4 Dr. R. Prakash, P. Pavithra, A. Anu and S. Saranya 2 Impact of Employee Motivation on Job Satisfaction at TNPL, Chennai 5-7 Akshaya S and Sathyapriya J 3 A Study on Customer Satisfaction Towards IRAI Academy with Reference to 8-10 Thanjavur District Anusiya L and Salomi S 4 The Effectiveness of Welfare Benefits for Employee -Reference To BHEL 11-13 Trichy, Tamil Nadu M. Arun Kumar and K.V.R. Rajandran 5 A Descriptive Analysis on Effectiveness of Rewards and Recognition on 14-18 Employee Motivation at Bharat Heavy Electrical Limited, Trichy Ashni G and Dinu Raj S 6 A Study on Organizational Culture and Its Impact on Employee Performance 19-22 with Special Refernce to Bhel Trichy Priyadharshini D and Angayarkanni R 7 A Study on Relationship Between the Career Development Programs and 23-26 Commitment of Employees at Bhel, Trichy M. Dhanushya 8 “A Study on Profitability Position of Select Fast Moving Consumer Goods 27-31 (FMCG) Companies” Dr. M. Senthilkumar and D. Parameswaran 9 A Study on Perfromance Appraisal System and Its Implication to Employee 32-34 Perfromance at TNPL Karur Gayathri S.S and Dinu Raj S 10 Impact of Industrial Relations on Employee Productivity at Bhel, Trichy 35-38 Gnana Santhini J and Sathyapriya J 11 Problems and Prospects of Green Entrepreneurs in Salem District: An 39-43 Empirical Assessment Dr. M. Senthilkumar, Dr. D Manikandan and L Karthikeyan 12 A Study on Employee’s Satisfaction Regarding the Training Program with 44-46 Reference to Ashok Leyland, Hosur-1 K. Harishma 13 A Study on Fund Flow Analysis in TNSTC, Kumbakonam, Thanjavur 47-51 Jothilingam A and Mrs. Angayarkanni R International Journal of Research and Analytical Reviews 14 A Study on Relationship Between Inventory Management and Financial 52-55 Performance at TNSTC G. Kathiravan and Ms. S. Salomi 15 A Study on Impact of Thanjavur Art on A Range of Jewelry Design 56-58 Mrs. T. Valli, Shaganaa P.M, Faisal Rahman. M and Lawrence Kiruba. W 16 “A Study on Job Enrichment Practices Towards Employee of City Union Bank 59-63 Private Ltd at Thanjavur District” Ms. B. Nalini, Ms.K. Preethi andMs. S. Soundarrajan 17 An Overview of Consumer Perception Towars Plastic Money with Special 64-68 Reference to Thanjavur Dr. D. Umamaheswari, S.Keerthana, K.S. Swetha and B. Subash 18 A Study on Needs of Educational Loan 69-74 Dr. D. Umamaheswari, M. Henan Husaifa, R.Vigneshwaran and S. Vinitha 19 CCTV Cameras and Its Impact on Social Security 75-78 Dr. N. Jayanthi, P. Aarthika and S. Afran Ajkar 20 A Study on Functional Activities of Uzhavar Sandhai with Reference to 79-81 Thanjavur Dr. N. Jayanthi, R.S. Nithin Surya and G. Annamalai 21 “Impact of Job Enrichment on Employee Job Satissfaction” 82-85 Ms. B. Nalini, Ms.R. Preetha and Mr.S. Hariprasath 22 Green HRM-A Tool of Sustainable Development 86-89 Ms. B. Nalini, Dr. F.R. Alexander Pravin Durai, Mr.B. Udhaya Kumar and Ms.B. Sweety 23 A Study Analyzing the Effectiveness of E-Seva Services in Thanjavur 90-92 Dr. N. Jayanthi , G.K. Shanmuga Preyan , N. Raghul and J. Raj Ganeshan 24 A Study on Product Promotion and Its Impact on Online Marketing with 93-94 Special Reference to Amazon Ms. K. Suganthi, J. Abdul Majed and S. Mohamed Saibudeen 25 Satisfaction Level of Corporate Customers Towards Housing Loans Provided 95-97 by DHFL, Thanjavur R. Neethikesan and P. Guru 26 A Study on Factors Influence in Employee Retention with Reference to 98-101 Meenakshi Hospital, Thanjavur Priyadharshini R and Dinu Raj S 27 Problem Faced by Nurses in Hospital with Reference to Meenakshi Hospital, 102-104 Thanjavur G Ramya and K.V.R Rajandran 28 Problems Faced by Rural Entrepreneurs 105-108 Dr. M. Senthil Kumar, S. Rajalakshmi and A.