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Only one company can LEADER provide you access and entry into every jurisdiction in the Let us help you transform and grow world. Choose GLI. gaminglabs.com every part of your lottery. 2 // PUBLIC GAMING INTERNATIONAL© 2017 IGT Global // Solutions NOVEMBER Corporation. /DECEMBER The trademarks 2017 used herein are owned by IGT or its affiliates, may not be used without permission, and where indicated with a ®, are registered in the U.S. IGT is committed to socially responsible gaming. Our business solutions empower customers to choose parameters and practices that become the foundation of their Responsible Gaming programs. increase iGaming services RESULTS value Training Consulting RESULTS access LEADER cybersecurity QUALITY leverage Satisfaction expertise leverage growth CONFIDENCE execution assurance budget lottery certications ISS iGaming FIRST Premium Control value growth lottery TRUST CONFIDENCE services FIRST 100% GLOBAL COVERAGE assurance certications STABILITY standards FIRST Consulting Foundation execution budget SUPPORT Professionals increase FIRST value expertise iGaming access On Time Unlimited quality experience CONFIDENCE Time Best in Class Foundation value CONFIDENCE experience increase OPTIMAL ISO value quality TRUST experience growth Training growth Time RESULTS MORE ISO TRUST assurance budget Time Best in Class TRUST Professionals Revenue Time GAMING ISS CONFIDENCE EXPERTS CONFIDENCE OPTIMAL Control coverage services expertise value quality Premium land-based FIRST TRUST Foundation RELIABLE FIRST services STABILITY growth rst-to-market SUPPORT Time services EXPERTS standards value leverage MATH lottery certications GLOBAL MARKET Foundation LEADER FIRST growth assurance TESTING MARKET coverage services TESTING value MORE Premium Foundation Unlimited ISS land-based Unlimited increase expertise Time certications Control SUPPORT EXPERTS Control TRANSPARENCY EXPERTS Time standards The depth and breadth Satisfaction Training increase TESTING growth Results to help you grow. access ISO GAMING Make Success cybersecurity EXPERTS SUPPORT Satisfaction Every part of our portfolio is designed to deliver the flexibility, Your Only Option. assurance interoperability, and player-appeal to support lottery businesses GLOBAL today and into the future. Only one company can LEADER provide you access and entry into every jurisdiction in the Let us help you transform and grow world. Choose GLI. gaminglabs.com every part of your lottery. © 2017 IGT Global Solutions Corporation. The trademarks used herein are owned by IGT or its affiliates, may not be used without NOVEMBER/DECEMBER 2017 // PUBLIC GAMING INTERNATIONAL // 3 permission, and where indicated with a ®, are registered in the U.S. IGT is committed to socially responsible gaming. Our business solutions empower customers to choose parameters and practices that become the foundation of their Responsible Gaming programs. DEPARTMENTS 10 From The Publisher │ PUBLISHER & Paul Jason CHIEF EXECUTIVE OFFICER Paul Jason 12│Lottery Industry Statesperson Award: [email protected] Carole Hedinger, Executive Director, New Jersey Lottery And Women’s Initiative in Lottery Leadership PRESIDENT Susan Jason 14│Women’s Initiative in Lottery Leadership [email protected] Photo Collage: Inaugural Educational Seminar BRAND AND DESIGN Diana Stuart 16│PGRI Lottery Industry Hall Of Fame Awards HONORED FOUNDERS Thomas Delacenserie, President & CEO, Kentucky Lottery Corporation Doris & Duane Burke Alice Garland, Executive Director, North Carolina Education Lottery Marzia Mastrogiacomo, Senior Vice President Lotteries, Lottomatica S.p.A. CONTACT INFORMATION Charles McIntyre, Executive Director, New Hampshire Lottery T: +425.449.3000 Paula Otto, Executive Director Of The Virginia Lottery F: +206.374.2600 For email address changes, 51│Industry Spotlight subscription requests and Spotlight On The Leaders Of The Government-Gaming Industry requests to be placed on our e-Newsletter distribution list, contact: 58│Pulse Of The Industry [email protected] Synopsis Of Recent Industry News PGRI, Inc. 218 Main Street, #203 Kirkland, WA 98033 PublicGaming.com SUBSCRIPTIONS Annual Public Gaming FEATURE INTERVIEW International magazine subscription rates: United States: $145 USD Canada & Mexico: $160 USD 32│ John Donahue All other countries: $225 USD Chief Executive Officer PUBLIC GAMING INTRALOT, Inc. INTERNATIONAL MAGAZINE US Lotteries Position For Change And A Published six times a year and New Era Of Growth And Prosperity distributed to readers all around the world. Electronic version is e-mailed and is also available on our news website: PublicGaming.com. November/December 2017 Volume 43, No. 5 © 2017 all rights reserved. Public Gaming Research Institute ISSN: 1042-1912 4 // PUBLIC GAMING INTERNATIONAL // NOVEMBER /DECEMBER 2017 FEATURE ARTICLES Visit Our Family Of Websites 18│The Internet Of Experiences - Retail Is Dead, Long Live Retail! PublicGaming.com industry news & information Manolo Almagro, Managing Partner, Q Division PGRITalks.com videos of conference presentations 22│Let States Regulate Sports Gambling Within Their Borders PublicGaming.org Constitutional Principles At Stake In Supreme Court Case Christie v. NCAA PGRI conference information Michelle Minton Senior Fellow, CEI (Competitive Enterprise Institute) PGRIDigitalLibrary.com 26│All Systems GO – The Advanced New Gaming System That Archive of past issues and articles Is Powering Danske Spil PGRIDirectory.com Scientific Games Corporation listing of lotteries and vendors PGRIAwards.com 28│Turning Up The Volume On Sales At The Georgia Lottery Showcase of industry honorees Corporation recognized by the IGT Lottery Industry Hall of Fame PGRI Lifetime Achievement Award Sharp Award for Good Causes 35│£7.8 Million – The Costs Of Responsible Gaming Lottery Industry Statesman Mistakes and Stateswoman Award Rebecca Hargrove Mentorship Award Laura Da Silva Gomes, Silverfish CSR Collaboration Award 36 The Hitchhikers Guide To iLottery │ Subscribe To Sotiris Sklavounos, Senior Manager For Digital Products At INTRALOT Our Free Digital Newsletters 40 Making Diversity And Inclusion A Priority: │ Receive our daily newslet- Beyond The Pie Chart ters at no charge, published 5 IGT times a week to bring you the latest breaking news in the global lottery industry. Send an e-mail to: [email protected] with “add to Daily Digest list” in the subject line. 6 // PUBLIC GAMING INTERNATIONAL // NOVEMBER /DECEMBER 2017 OUR MISSION GOING FOR N° FOLLOW US N° IN INNOVATION N° IN CUSTOMER EXPERIENCE N° IN PLAYER ENTERTAINMENT N° IN CREATIVITY BAMM! NOVOMATICLS.COM NOVEMBER/DECEMBER 2017 // PUBLIC GAMING INTERNATIONAL // 7 FEATURE ARTICLES (CONTINUED) 42│Understand Your Customer: Leveraging Loyalty To Engage Players Strategic Pollard Banknote Limited Innovation: 44│The End Of The Gas Station Means New Charting Possibilities For Lottery Retail A Course NOVOMATIC Lottery Solutions Between 46│Partnerships: The Importance Of Third Party Service Disruption Providers In A Changing Lottery Landscape And Stability Tim Yahya, Country Manager USA & Canada, Abacus Solutions 48│Managing an Off-Line Business in an Online World MARCH 27- Art Kiuttu, Senior Vice President Lottery & Gaming Solutions, Lazlo326 29 51│Spotlight