53. Frankfurter Buchmesse October 10 - 15, 2001 Company Profiles & Products Publisher: ICE - Italian Institute for Foreign Trade, Düsseldorf / Frankfurt Closing date for copy: July 31, 2001 2 ITALY EDITING PUBLISHING PRINTING Company Profiles & Products 53. Frankfurter Buchmesse October 10 - 15, 2001 3 4 I N D E X Page Introduction . 7 General Information . 8 Italian book title production . 12 Exporters of Italian books and periodicals . 15 Part I : Italian Exhibitors . 17 Part II : Branches . 51 Part III : Company Profiles . 57 5 6 Introduction The Italian Institute for Foreign Trade (I.C.E.) is pleased to present the second edition of the catalogue of Italian companies participating at the Frankfurt Book Fair 2001. This initiative, compiled by I.C.E. in co-operation with A.I.E., the Italian Publishers Association, was started in 1999 and aims to encourage the exchange of information between the Italian publishing trade and the publishing trade world-wide, and to provide a showcase for the most recently published Italian titles. This enterprise forms part of a wider project which I.C.E. and A.I.E. are undertaking to promote greater awareness of Italian publishing on international markets and closer working relationships between Italian and foreign companies. This catalogue is also available as a CD-ROM and can be accessed on the Internet at the following address: www.italien-on-line.de/buchmesse-2001 A.I.E. and I.C.E. are attending the Frankfurt Book Fair and will be at Hall 5.1 Stand C 902 to provide information on the publishing industry in Italy, as well as to assist Italian and foreign companies who are interested in programmes promoting the industry. 7 General Information What is I.C.E. ? I.C.E. (Italian Institute for Foreign Trade) was established in 1926 to assist the Ministry of Foreign Trade in technical matters. Today, it is the government agency that promotes the internationalisation of Italian companies, in particular SMEs (small and medium-sized enterprises), and boasts a network of offices worldwide. I.C.E. promotes trade, industrial and technical co-operation and provides economic information on Italy. Furthermore, I.C.E. gathers market data at an international level in order to keep Italian companies abreast of business opportunities abroad, and to assist them in their search for foreign partners. Foreign companies frequently turn to the I.C.E. offices in order to source and analyse potential Italian suppliers and partners suited to their specific requirements. The Headquarters located in Rome is managed by the following departments: Information, Training, Promotion and Co-operation. Enhanced use of Information Technology and of the Internet facilitates the constant exchange of information and feedback from its world-wide network. This enables I.C.E. to swiftly respond to on- going challenges affecting international markets, to raise awareness regarding potential business opportunities and available support, and to keep target markets under constant review. The I.C.E. office network comprises: 16 regional offices throughout Italy, over 41 offices in Europe, 8 in NAFTA, 10 in Latin America, 6 in Africa, 3 in Oceania, and 30 throughout the Middle East and Asia. 8 General Information Istituto Italiano per il Italienisches Institut für Commercio Estero, I.C.E. Außenhandel, I.C.E. Italian Institute for Foreign Italian Institute for Foreign Trade Trade Via Liszt, 21 Jägerhofstr. 29 00144 Roma - Italy 40479 Düsseldorf - Germany Tel. 0039-06-59921 Tel. 0211-38799-0 Fax 0039-06-59926918 Fax 0211-38799-63 http://www.ice.it http://www.italtrade.com mailto:[email protected] mailto:[email protected] What is A.I.E. ? Associazione Italiana Editori - The Italian Publishers Association - was founded in 1869 and represents approximately 350 Italian publishers of books, magazines, and multimedia products. The ultimate goal of A.I.E. is the representation of Italian publishers’ interests and the promotion of Italian books internationally. Associazione Italiana Editori (A.I.E.) Italian Publishers Association Via delle Erbe, 2 20121 Milano - Italy Tel. 0039-02-86463091 Fax 0039-02-89010863 http://www.aie.it mailto:[email protected] 9 General Information Plan of the halls Eingang Galleria Torhaus Entrance Service-Center Eingang Torhaus Entrance Station 9.0 MESSE Via Mobile Gruppe 900 8.0 Shuttle Bus 10.1 10.0 Gruppe 400 4.2 Gr. 500 Gruppe 100 4.1 Gr. 600 Gruppe 100 4.0 53. Frankfurter Buchmesse 2001 53rd Frankfurt Book Fair 2001 Gr. 300 • The Italian pavilion: Hall 5.1 Stand C 902 900 900 900 Internationale Verlage Internationale Verlage Internationale Verlage 8.0 International publishers 6.1 International publishers 5.0 International publishers 1300 Forum Management 900 400 für Sortiment und Verlag Wissenschaft und Technik Management Forum for Booksellers Internationale Verlage Academic, professional and 6.3 and Publishers 6.0 International publishers 4.2 educational publishers 1400 LitAG 900 100 Literary Agents' and Scouts' Centre Literatur IBLC International Booksellers' Internationale Verlage und Kunstbuch 6.2 and Librarians' Centre 5.1 International publishers4.1 Fiction and Art Books 10 General Information Forum Management für Sortiment und Verlag Congress 3 6.3 Gruppe 1300 Center 7.0 LitAG IBLC 2 6.2 Gruppe 1400 6.1 Gruppe 900 Gruppe 900 • 5.1 6.0 0 Gruppe 900 Gruppe 900 5.0 Shuttle Bus Presse 2.0 Forum Eingang Shuttle Bus 1.2 City Entrance Gruppe 1100 1.1 Gr. 200 4.0 Gruppe 100 3.1 Gruppe 100 3.0 500 100 Literatur 300 Kinder- Bildkunst und Sachbuch und Jugendbuch 4.1 Graphic Arts 3.1 Fiction and non-fiction 3.0 Children and juvenile books 100 Literatur 200 1100 und Sachbuch Religion 4.0 Fiction and non-fiction 3.1 Religion 1.1 Electronic Media 600 100 Literatur Gastland Touristik und Sachbuch Griechenland 4.0 Tourism 3.0 Fiction and non-fiction Guest of Honour: Greece 11 Italian book title production Book production and the book market in Italy All the other macroeconomic data characterising the sector have to be considered within this scenario, starting with those of production. With about fifty thousand titles published including new titles and reprints, we are witnessing either a substantial stability in the supply produced (the positive interpretation) or a slight fall in titles produced (the negative one). 1998 has already gone down as the year with the lowest absolute growth of the whole decade (with an increase of only 1%). Between 1991 and 1998 we experienced a progressive, if not steady, drop in average production growth, which however maintained an upward trend until then. Three factors characterise the overall make-up of book production and deserve to be noted: the share of new titles (61.5%) out of supply as a whole, showing a continuing commitment by publishers to renewing their product lines; the trend towards making more pocket versions, indicating more adaptable pricing strategies; and the increase in titles translated from other languages (23.4%), particularly English, as a condition „feeding“ supply from publishers. At all events the book market (books and electronic publishing products, including export of publishing products and services) shows an overall increase of 1.0% on the previous year in 2000. This growth seems drawn mostly from products on digital media (up 8.7%: educational, professional & art titles, works of reference, multimedia encyclopaedias, but above all games) rather than from those in traditional book formats, which continue to show growth rates slightly above inflation, excluding children’s books. This market seems made for the 10% of electronic off-line products, more than 600 billion, that are sold through the various channels 12 Italian book title production of distribution (works of reference, educational titles, games, but also professional products for the legal and tax markets and the like). In this context, we cannot overlook the market for illegal photocopying concentrated in university and STM publishing, given the burden it places on our country. The overall market for book reprographics has been estimated at around 571 billion lire in 2000 lost to the turnover of the whole publishing industry (publishing houses, authors, distributors, bookshops). That’s equivalent to around 2.8 billion pages of books reproduced annually, not only in copy centres but also in libraries or within companies etc. This figure represents something like 10.3 million books. Source: Produced by AIE Research Department based on data from the Central Institute of Statistics (ISTAT). 13 Book productioninItalybytitlespublishedandnumberofcopies 14 Figures in number of titles, copies and percentages 1980 1990 1991 1992 1993 1994 1996 1996 1997 19982 19993 Titles published 19,684 37,780 40,142 42,007 43,757 46,676 49,080 51,077 51,866 52,363 50,262 Italian booktitleproduction *% +91.9 + 6.3 + 4.6 + 4.2 + 6.7 + 5.2 +4.1 +1.5 +1.0 -4.0 Volumes printed1 167.1 221.0 215.6 223.7 251.1 289.1 289.2 279.1 298.5 282.8 257.9 *% + 32.3 - 2.4 + 3.8 + 12.2 + 15.1 +0.03 -3.5 +7.0 -5.3 - 8.8 Average no. of volumes printed 8,500 5,800 5,400 5,300 5,700 6,200 5,900 5,890 5,700 5,400 5,100 *% - 31.8 - 6.9 - 1.9 + 7.5 + 7.9 - 4.8 -0.2 -3.2 -5.3 - 5.6 1 In million copies. 2 The definitive data supplied by ISTAT for book production in 1998 refer in the first instance to 91.2% of publishers; it was thus necessary to estimate the value of production. 3 Provisional figure; for like comparisons the absolute value has been estimated. The ISTAT data referred to 95.9% of book production Source: Produced by AIE Research Department based on data from the Central Institute of Statistics (ISTAT).