A Corporate Citizen CSR Report 2015 Corporate Social Responsibility HIS MAJESTY KING MOHAMMED VI, MAY GOD GLORIFY HIM CONTENTS GROUP PROFILE CSR AT THE HEART OF STRATEGY AND OPERATIONS 2 > 11 THE CORPORATE RESPONSIBILITY INITIATIVE A FULLY-FLEDGED MODEL OF GOVERNANCE ENSURING COMPLIANCE ACTING AS A COMMITTED EMPLOYER 12 > 25 A BANK COMMITTED TO ENVIRONMENTAL RESPECT 26 > 33 THE NATIONAL AND REGIONAL ECONOMIC BOOM 34 > 57 A BANK WITH A FIRM FOOTHOLD IN ITS COMMUNITIES 58 > 67 PERSPECTIVES AND ANNEXES 68 > 71 GROUP PROFILE A GROUP FOUNDED ON VALUES OF SOLIDARITY AND RECIPROCITY Made up of the Banque Centrale Populaire (BCP), the of all its customers : private individuals, professionals, and Group’s central body, Banques Populaires Régionales companies of all sizes. (BPRs), banks in Europe and Africa, insurance It develops its activities around four major axes : companies, foundations and representations abroad, the - consolidation of acquired positioning ; Groupe Banque Populaire (GBP) draws its strength from its values of solidarity and reciprocity. - socially responsible banking ; With longstanding commitment to the development - improvement of performances ; of crafts and SMEs/SMIs, it has continued to evolve - conquest of new territories and external growth. throughout its history, to become a universal financial group providing a range of solutions adapted to the needs VALUES OF COOPERATION AND RECIPROCITY THE Groupe Banque Populaire’S VALUES OF SOLIDARITY, PROXIMITY, CITIZENSHIP AND PERFORMANCE SPRING FROM ITS RECIPROCAL COOPERATIVE MODEL, AFFIRMING ITS IDENTITY, REFLECTING ITS CULTURE AND UPHOLDING ITS VISION. SHARED BY ALL THE GROUP’S ENTITIES – BANQUE CENTRALE POPULAIRE, BANQUES POPULAIRES RÉGIONALES, ITS NETWORK OF BRANCHES IN MOROCCO AND ABROAD, AND ITS SUBSIDIARIES AND FOUNDATIONS – THEY SERVE TO STRENGTHEN COHESION AS THE BASIS FOR THE GROUP’S COLLECTIVE COMMITMENT TO THE KINGDOM’S ECONOMIC AND SOCIAL DEVELOPMENT. KEY FIGURES CRÉDIT POPULAIRE DU MAROC Finance company The Moroccan banking system’s Leading bank for repatriation of STEERING COMMITTEE leading savings collector savings held by Moroccans residing Insurance and assistance abroad Funds and Merchant banks Other BANQUE CENTRALE POPULAIRE Over 14,000 employees of whom are women 48% OUTSOURCING AND BANQUES POPULAIRES SPECIALISED ACTIVITIES INTERNATIONAL SUBSIDIARIES FOUNDATIONS SUBCONTRACTING RÉGIONALES 1 400 branches BP SHORE GROUP VIVALIS ABI BPMC at 31/12/2015 Fondation Banque Populaire Banque Populaire du Centre Sud BP REM MAROC LEASING BABF BPMG Fondation Création d’Entreprises Banque Populaire d’El Jadida-Safi BP SHORE BACK-OFFICE DAR ADDAMANE BABN CHAABI BANK 70 New branches Fondation Attawfiq Micro-Finance Banque Populaire de Fès-Taza CHAABI DOC NET CHAABI LLD BACI AMIFA (MOROCCAN HOLDING CO) opened in 2015 Banque Populaire de Laâyoune PAYMENT CENTER FOR AFRICA MAI BAML AMIFA CI planned for 2016 60 Banque Populaire de Marrakech-Béni Mellal MAROC TRAITEMENT DE ATTA’MINE CHAABI BANE AMIFA MALI TRANSACTIONS (M2T) Banque Populaire de Meknès CIB OFFSHORE BASN 5,2 million clients Banque Populaire de Nador-Al Hoceima UPLINE GROUP BATG including Banque Populaire d’Oujda MÉDIA FINANCE AA CI IARDT 420 000 new in 2015 Banque Populaire de Rabat-Kénitra CHAABI CAPITAL INV AA CI VIE Banque Populaire de Tanger-Tétouan BANK AL AMAL GTA-C2A IARDT CSR REPORT 2015 GTA-C2A VIE 2 SHAREHOLDERS A DIVERSIFIED GROUP BPR 51,07 % OF INTERNATIONAL SHAREHOLDERS VARIOUS (*) 27,76 % 5,98 % PROOF OF ITS DETERMINATION TO BRING ITS GOVERNANCE PERSONNEL AND CSR PRACTICES IN LINE WITH INTERNATIONAL STANDARDS, IN 2012 THE Groupe Banque Populaire 4,70 % OPENED ITS CAPITAL TO THE INTERNATIONAL FINANCE SFI Group CORPORATION, A SUBSIDIARY OF THE WORLD BANK, WHICH 4,51 % NOW HOLDS 4.7% OF THE CAPITAL, TO THE TUNE OF 1.8 BPCE BILLION MAD, AS WELL AS TO THE BPCE, WHICH HOLDS 4.51% 4,37 % MCMA (*) VARIOUS including floating stock 5,98 % of capital held by Group employees at 31/12/2015 CRÉDIT POPULAIRE DU MAROC STEERING COMMITTEE Finance company Insurance and assistance Funds and Merchant banks Other BANQUE CENTRALE POPULAIRE OUTSOURCING AND BANQUES POPULAIRES SPECIALISED ACTIVITIES INTERNATIONAL SUBSIDIARIES FOUNDATIONS SUBCONTRACTING RÉGIONALES BP SHORE GROUP VIVALIS ABI BPMC Fondation Banque Populaire Banque Populaire du Centre Sud BP REM MAROC LEASING BABF BPMG Fondation Création d’Entreprises Banque Populaire d’El Jadida-Safi BP SHORE BACK-OFFICE DAR ADDAMANE BABN CHAABI BANK Fondation Attawfiq Micro-Finance Banque Populaire de Fès-Taza CHAABI DOC NET CHAABI LLD BACI AMIFA (MOROCCAN HOLDING CO) Banque Populaire de Laâyoune PAYMENT CENTER FOR AFRICA MAI BAML AMIFA CI Banque Populaire de Marrakech-Béni Mellal MAROC TRAITEMENT DE ATTA’MINE CHAABI BANE AMIFA MALI TRANSACTIONS (M2T) Banque Populaire de Meknès CIB OFFSHORE BASN Banque Populaire de Nador-Al Hoceima UPLINE GROUP BATG Banque Populaire d’Oujda MÉDIA FINANCE AA CI IARDT Banque Populaire de Rabat-Kénitra CHAABI CAPITAL INV AA CI VIE Banque Populaire de Tanger-Tétouan BANK AL AMAL GTA-C2A IARDT CSR REPORT 2015 GTA-C2A VIE 3 CSR AT THE HEART OF THE GROUP’S STRATEGY Founded upon values of reciprocity and solidarity, the our main concern is to act as a committed employer, Groupe Banque Populaire naturally carries the principles providing them with a day-to-day work environment of corporate responsibility in its genes. Consequently, propitious to their development and ensuring active all its strategies and actions result from a pre-eminently management of their career paths. socially responsible approach, whether in Morocco itself We are also convinced that a Bank’s social responsibility or the other countries where it is active. resides in its role as intermediary and facilitator of the In 2011, the Group’s corporate responsibility initiative real economy, to the benefit of companies, professionals was reinforced by setup of an Environmental and Social and private individuals alike. Determined to participate Risk Management System (ESRMS), which incorporates fully in the ongoing development of Moroccan society, environmental and social risks into analyses preceding the Group is actively engaged in programmes designed project financing, along with a universalised CSR policy to increase availability of banking facilities and support extending to all our activities. The initiative testifies to the regionalisation process. Beyond Morocco’s borders, our determination to achieve the highest international the Group is active in sub-Saharan Africa, where it standards, enabling us to anticipate regulatory participates in the financing of major development developments and meet stakeholders’ changing projects, so contributing to the continent’s financial and expectations. economic integration. This document is the Groupe Banque Populaire’s first Finally, the Group has always involved itself in the report on its CSR initiative. It presents our policies along life of its communities, in particular through the with concrete actions carried out over the last few years. Banque Populaire Foundation, which has come to be acknowledged as a leading actor in education and culture It demonstrates our firm belief that a Bank’s social across Morocco. responsibility is above all based on governance founded on transparency, regulatory compliance, ethics and This first CSR report will acquaint you with all the deontology. It also shows how much the Group is initiatives and programmes implemented by the Group committed to respecting the environment, seeking ways with a view to behaving in an ever more responsible to reduce its own environmental footprint as well as manner with each passing day. positioning itself as a leading actor in the financing of the energy transition. Well aware that our employees are our lifeblood and that our success is only made possible by their good offices, Mohamed BENCHAABOUN President, Groupe Banque Populaire CSR REPORT 2015 CSR REPORT 2015 4 CSR AT THE HEART OF OUR OPERATIONS Laïdi El Wardi Managing Director, Retail Banking The Groupe Banque Populaire has always made banking inclusion and support for the real economy and small enterprises central to its various missions. These longstanding commitments rely on our ability to meet the challenges with which Africa’s retail banks are faced : deploying multiple distribution channels and designing banking products and services for all segments, low-income clients, emerging middle classes and VSMEs alike. Managing Director, Financial, Investment and Mohamed Karim Mounir International Banking Lending support to major projects in Morocco and across the African continent, being an active partner in Africa’s economic and financial development, and doing so in full respect of the environment and human concerns is how the Banque Populaire works on behalf of sustainable financing. Often taking on the role of this or that State’s leading funding partner, we are also very much involved in the financing of the energy transition, in particular through development of the wind-power sector. Hassan El Basri Managing Director, Risks Group Since 2011, we have been working to implement an efficient tool for incorporation of social and environmental risks into overall analysis of credit risk, the Environmental and Social Risk Management System (ESRMS), enabling us to anticipate our markets’ and partners’ increasingly imperative requirements. The banking sector can only properly carry out its vital role as a financer of enterprises and major projects by mastering potential impacts on the planet and its peoples.