See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/261727718 JOURNAL OF BUSINESS AND MANAGEMENT DYNAMICS (JBMD) Article · August 2008 CITATIONS READS 0 337 1 author: Wilfred Isioma Ukpere University of Johannesburg 221 PUBLICATIONS 530 CITATIONS SEE PROFILE Some of the authors of this publication are also working on these related projects: Globalisation and employment relations, and consistency of disciplinary measures in the workplace. View project All content following this page was uploaded by Wilfred Isioma Ukpere on 22 April 2014. The user has requested enhancement of the downloaded file. JOBNAME: JBMD PAGE: 1 SESS: 15 OUTPUT: Mon Jul 14 17:18:16 2008 /dtp22/juta/academic/Journal−JBMD/000prelims JOURNAL OF BUSINESS AND MANAGEMENT DYNAMICS (JBMD) Faculty of Business Cape Peninsula University of Technology JOBNAME: JBMD Part2 PAGE: 2 SESS: 30 OUTPUT: Thu Aug 21 14:08:46 2008 /dtp22/juta/academic/JBMD−08part2/000prelims Journal of Business and Management Dynamics First published 2008 Juta & Company Ltd Mercury Crescent, Wetton, Cape Town, South Africa © 2008 Cape Peninsula University of Technology ISSN No: 2070-0156 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without prior permission in writing from the publisher. Subject to any applicable licensing terms and conditions in the case of electronically supplied publications, a person may engage in fair dealing with a copy of this publication for his or her personal or private use, or his or her research or private study. See Section 12(1)(a) of the Copyright Act 98 of 1978. Project Manager: Marlinee Chetty Editor: David Merrington Design and typesetting: Helanna Typesetting Cover design: Jacques Nel Printed and bound in South Africa by Megadigital The authors and the publisher have made every effort to obtain permission for and to acknowledge the use of copyright material. Should any infringement of copyright have occurred, please contact the publisher, and every effort will be made to rectify omissions or errors in the event of a reprint or new edition. JOBNAME: JBMD PAGE: 3 SESS: 24 OUTPUT: Mon Jul 14 17:18:16 2008 /dtp22/juta/academic/Journal−JBMD/000prelims JOURNAL OF BUSINESS AND MANAGEMENT DYNAMICS (JBMD) CONTENTS Page FOREWORDS Professor MS Bayat v Dr MS Hartley vi Professor A Slabbert vi JOURNAL POLICIES vii ARTICLES ‘‘A ROSE IS A ROSE: PR IS PR AND MARKETING IS MARKETING: OR IS IT?’’ J van der Merwe and BP Venter 1 THE ROLE OF MANAGEMENT STYLE ON THE PROPENSITY FOR LOAN DEFAULT BY SMALL BUSINESSES COK Allen-Ile and CE Eresia-Eke 14 THE ROLE OF CO-OPERATION BETWEEN STAKEHOLDERS IN THE EFFECTIVE DELIVERY OF EDUCATION IN KWAZULU-NATAL BR Mngomezulu 28 DIVISION OF LABOUR AS EXPLOITATIVE MECHANISM OF WORKERS WI Ukpere and AD Slabbert 40 A BRIEF TAXONOMY OF ACADEMIC RESEARCH WITH SPECIAL REFERENCE TO THE RESEARCH PROPOSALAT THE CAPE PENINSULA UNIVERSITY OF TECHNOLOGY (CPUT) MS Bayat 45 SCALE REDUCTION TECHNIQUES FOR EMAILAND WEB-BASED SURVEYS S Pather and CS Strümpfer 57 THE ROLE OF PUBLIC OPINION IN THE GOVERNANCE OF A DEMOCRATIC STATE WITH REFERENCE TO SOUTH AFRICA RS Masango 67 EQUAL EMPLOYMENT, AFFIRMATIVE ACTION AND DIVERSITY KK Tummala 77 SOUTH AFRICAN YOUTH AND MOBILE TECHNOLOGY IMPACT: THE MXIT PHENOMENON E Francke and M Weideman 81 A CONCEPTUALANALYSIS OF CULTURALAND HERITAGE TOURISM DEFINITIONS WITH SPECIFIC REFERENCE TO THE CAPE FLATS IN CAPE TOWN R Ismail 95 iii JOBNAME: JBMD PAGE: 4 SESS: 24 OUTPUT: Mon Jul 14 17:18:16 2008 /dtp22/juta/academic/Journal−JBMD/000prelims iv Journal of Business and Management Dynamics (JBMD) CHALLENGING PARADIGMS: WHY WARM UP PRIOR TO EXERCISE? D Strout and SEH Davies 101 EXTRAPOLATING RELATIVITY THEORY TO DETERMINE PARTICULAR NORMATIVE CRITERIA FOR PUBLIC MANAGEMENT IW Ferreira 108 THE IMPACT OF THE SINGLE PUBLIC SERVICE INITIATIVE FROM A LOCAL GOVERNMENT PERSPECTIVE HH Ballard 112 JOBNAME: JBMD PAGE: 5 SESS: 24 OUTPUT: Mon Jul 14 17:18:16 2008 /dtp22/juta/academic/Journal−JBMD/000prelims Foreword 1 v INTRODUCTION TO FOREWORDS This, first edition of the Journal of Business and Management Dynamics of the Faculty of Business of the Cape Peninsula University of Technology (CPUT) carries three forewords as an introduction to the newly-established journal. Subsequent editions will have only one foreword. Foreword 1 is by the Dean of the Faculty of Business and Editor-in-Chief of the journal, Professor MS Bayat. Foreword 2 is by the Acting Dean of Research of CPUT, Dr MS Hartley. Foreword 3 is by the Head of Department of Research in the Faculty, Professor A Slabbert. A special word of thanks to the Dean of the Faculty of Business and Editor-in-Chief of the journal, Professor MS Bayat, for his research leadership by initiating and supporting the journal. Dr IW Ferreira, Editor FOREWORD 1 BY PROFESSOR MS BAYAT, DEAN, FACULTY OF BUSINESS, CAPE PENINSULA UNIVERSITY OF TECHNOLOGY As Dean of the Faculty of Business of the Cape Peninsula University of Technology and Chief Editor of the Journal of Business and Management Dynamics (JBMD), I am proud to be able to write this foreword for the first edition of this faculty academic journal as this will provide space for academics and practitioners to generate stimulating debate and intellectual discourse on a variety of theoretical and practical focus areas. It is a pleasure for me to introduce this first edition of the Journal of Business and Management Dynamics (JBMD) of the Faculty of Business of the Cape Peninsula University of Technology. As an academic research journal, its presence will fill a void in the faculty and it will serve as a vehicle to promote academic discourse, higher education enthusiasm as well as valuable research outputs. It should be borne in mind that due to the nature of our work, all of us are most of the time to a greater or lesser extent involved in some form of research. This could be when we are updating our lecture notes and presentations in class, when we research to present papers at conferences or when research has to be undertaken for personal studies, writing of journal articles or joint or individual ad hoc and/or contracted research. The Faculty of Business is committed to the mission of the Cape Peninsula University of Technology, which states: ‘‘. our mission is to develop and sustain an empowering environment where, through teaching, learning, research and scholarship our students and staff, in partnership with the community and industry are able to create and apply knowledge that contributes to development . .’’ In the quest to achieve the institutional mission, the faculty has identified three pillars according to which educational goals have to be achieved, in line with the institutional vision and mission. Those are Teaching and Learning, Research, and Community Engagement. Of these three pillars guiding our faculty efforts, the research pillar is particularly relevant and without it the faculty will not be able to achieve the vision, mission and educational goals of the institution. This journal will hopefully contribute to promoting a research culture among staff and students in the faculty, a status that will benefit us all. Research output is often the yardstick of best practice in terms of which universities are ranked and which determines donor attitudes, employment of graduates in industry as well as determining the institutional image locally, nationally and internationally. JOBNAME: JBMD PAGE: 6 SESS: 23 OUTPUT: Mon Jul 14 17:18:16 2008 /dtp22/juta/academic/Journal−JBMD/000prelims vi Journal of Business and Management Dynamics (JBMD) All efforts to increase our research output should therefore be supported, for example, the articles that will be published in this journal, which will be published bi-annually. This approach is seen against the background of Research being a key pillar of the institutional and faculty promotion strategy, in conjunction with the other two pillars, which are Teaching and Learning, and Community Engagement, while the Research pillar, in light of the high premium placed on it, will need to be particularly nurtured to ensure that CPUT can take its rightful place as a world class university of technology. As Dean of the faculty, I take this opportunity to thank the Deputy Vice Chancellor (Academic), Professor Anthony Staak and the Vice-Chancellor, Professor Vuyisa Mazwi-Tanga, as well as the former Acting Dean of Research, Dr Shaheed Hartley, for their ongoing support and assistance with research in the faculty. Finally the intention with this journal is that it will eventually become an accredited journal. FOREWORD 2 BY DR MS HARTLEY, ACTING DEAN OF RESEARCH CAPE PENINSULA UNIVER- SITY OF TECHNOLOGY The Cape Peninsula University of Technology is entering exciting times. With the merger now almost firmly behind us, researchers, and especially young researchers, are settling down to the academic task. A number of initiatives have been launched to build out research at the CPUT adding to the concerted effort in living out our vision, which is to become the heart of technology in Africa. The establishment of the Faculty of Business Journal of Business and Management Dynamics is one such milestone in our mission to firmly root the CPUT as a research-oriented institution. This journal provides young aspiring researchers as well as established academics at CPUT firstly, and secondly regional, national and international colleagues an opportunity to share their research in a medium that conveys and maintains the intense academic rigour and high standard expected of their disciplines. It also creates a domain where research in the South African context, more especially CPUT research projects and initiatives, can be showcased and bench-marked against international research indicators and also add value to current debates in business and management.