Unique & Limited and McLaren present new Senna art project • Unique & Limited and McLaren team up for another sensational art project. • Project reveal will take place on the 6th of February at 8pm at U&L’s booth at the Retromobile Paris. Guests will include Bruno Senna and Nigel Moss from McLaren; Philip Rathgen, CEO of Classic Driver, will be hosting and directing the Q&A. McLaren will bring one of their original F1 cars. • Commemorating the 30th anniversary of the iconic McLaren MP4/4 raced by Ayrton Senna to win both World Championships. • Fans get to enjoy a collection of limited edition fine art prints and a selection of premium posters as featured on Automobilist.com. Prague, 16 January 2017 - Fine art print gallery Unique & Limited has once again teamed up with the McLaren Formula 1 team to recreate another iconic moment in motorsport history. For 2018, they will commemorate the 30th anniversary of Formula 1’s most successful car ever built: the McLaren-Honda MP4/4. The MP4/4 was raced by legendary World Champions, Ayrton Senna and Alain Prost, and won 15 of the 16 Grands Prix in 1988. Unique & Limited and McLaren had previously collaborated in 2016, successfully celebrating the 40th anniversary of James Hunt’s F1 world championship with a print of Hunt driving his M23 to the title at a rain-soaked Fuji track, in Japan. What is the new project about? The new MP4/4 artwork will feature Senna taking over Nelson Piquet and racing for victory at the 1988 San Marino Grand Prix, a race in which the team were utterly dominant, scoring a memorable one-two with his teammate - Alain Prost - and finishing more than a lap ahead of their nearest rival. Unique & Limited applied their typically exacting approach to the research and design of the image, working alongside McLaren to ensure all research, concept development and digital photography and advanced CGI were absolutely faithful to the original race car. It was a process that took Unique’s team of highly skilled artists almost four months to complete. The 3D model of the MP4/4 was recreated with every minor dent, scratch and scuff from the race; and the same level of painstaking care and attention went into the location, characters and supporting props that were used to establish the scene at Imola. The image was also created in collaboration with the Senna Foundation, with the practical support of Ayrton’s nephew Bruno, who depicted his legendary uncle during a photographic session for the print, held in Prague last October. McLaren Executive Director Zak Brown said: “In 2018, McLaren will be celebrating a number of landmark anniversaries, and it’s great to see Unique & Limited kicking things off with a print of two of McLaren’s greatest icons, the iconic MP4/4 and the legendary Ayrton Senna. It’s incredible to think that it’s been 30 years since two giants of the sport, Ayrton and Alain Prost, were battling against each other in arguably the most iconic Formula 1 car ever created. Unique’s print captures the intensity of that remarkable season, as well as the timeless beauty of the car and the turbo-charged era. It looks absolutely fantastic.” Launch of the project at Retromobile Paris The limited-edition artwork collection will be available in 3 different sizes (small, medium, large) and revealed for the first time at the Retromobile Car Show in Paris on February 6 2018 at 8pm. It will be showcased alongside an original McLaren Formula 1 car, with Bruno present on the night for the unveiling. Philip Rathgen, CEO of Classic Driver, will host the evening and will provide a closer look behind the scenes, as well as a Q&A session with Bruno and the creators. The reveal will take place directly at the Unique & Limited booth in the Gallery des Artists area. A brand new interior design concept In addition, model car makers Amalgam will simultaneously reveal a one-off 1:8 edition of the MP4/4 in weathered racing condition. It will be on display at the Unique & Limited booth, and only available for purchase on site in combination with one of Unique’s large art pieces. A new series of limited posters Finally, in addition to the hero print, Unique & Limited has created a line of five complementary posters depicting the MP4/4 and Ayrton Senna. These high-quality posters are priced affordably, starting from $30, and will be on display in Paris and available for purchase online. — Ends — Images and behind the scene material can be found here. About Unique & Limited Gallery Unique & Limited is a team of artists and creative thinkers; producers and directors; automotive enthusiasts and perfectionists. We create artwork in a way that reflects our name – our methods are unique, and our finished pieces are limited. Our mission is to re-energize inspiring stories by using modern technology to create premium large-scale prints. We want both present and future generations to be able to experience history like never before. Find more information about Unique & Limited on our website, Instagram, Facebook, Tw i t t e r , LinkedIn, and YouTube. Press Contact Isabell Mayrhofer Unique & Limited Gallery +420 797 971 900 [email protected].