Global Smartphone Shipments Market Share 2018Q4 25% 18% Others Samsung 17% Lenovo 3% Apple vivo 7% Xiaomi 7% Oppo 8% 15% Huawei • Huawei includes Honor • Lenovo includes Motorola • Smartphone Market Summary • Global smartphone shipments declined 7% annually reaching 394.5 million units in Q4 2018. Emerging markets growth could not offset the decline in developed markets. • All the regions declined amidst global slowdown. Central & Eastern Europe was the only region with positive growth. • Top 10 OEMs contribute almost 78% of the global smartphone market, thereby leaving 600+ brands competing for the remaining 22% of the market. • Samsung led the smartphone market by volume while Huawei and Google were among the fastest growing brands during the quarter. • Huawei continues to have its sights on Apple and should surpass Apple as the second largest brand globally in 2019 if it doesn’t face any sanctions from the US in the way ZTE was cut-off from US suppliers (e.g. Google, Qualcomm, US RF components, etc.) • Apple iPhone shipments declined 15% annually during the quarter, revenues for the device declined 16% annually with a record average selling price of $789. But overall 2018 revenues for iPhone grew 6% annually. Regional Smartphone Market Share Asia Huawei 17% Oppo 15% Vivo 13% Xiaomi 12% Apple 12% North America Apple 47% Samsung 22% LG 12% Lenovo 6% Alcatel 5% Europe Apple 26% Samsung 25% Huawei 23% Xiaomi 4% Alcatel 1% LATAM Samsung 36% Huawei 14% Lenovo 13% LG 5% Apple 5% MEA Samsung 22% Huawei 11% Tecno 9% iTel 7% Apple 5% • Huawei includes Honor • Lenovo includes Motorola Global Feature Phone Shipments Market Share 2018Q4 Jio 15% 43% Others Nokia HMD 12% 2% Alcatel iTel 12% 3% Lava 6% Tecno Samsung 7% Feature Phone Market Summary • Global feature phone shipments declined 13% annually reaching 119 million units in Q4 2018. • All regions together contributed to the decline of feature phone segment globally in Q4 2018. • India contributed the most to the feature phone market with 38% share in Q4 2018, MEA contributed to 31%. • Jio with its 4G feature phone led the market during the quarter, it grew 13% annually. Regional Feature Phone Market Share India Jio 38% Samsung 14% Lava 8% iTel 8% Nokia HMD 6% Rest of Asia Nokia HMD 21% Symphony 10% iTel 6% Cherry 5% Qmobile 4% North America Alcatel 64% LG 13% Nokia HMD 6% Blu 5% Doro 3% Europe Nokia HMD 19% Alcatel 7% Bright & Quick 5% Doro 5% Philips 3% LATAM Multilaser 11% Blu 10% Qmobile 9% Senwa 8% Alcatel 8% MEA iTel 25% Tecno 19% Nokia HMD 15% Samsung 4% X-Tigi 3% This report should be read to conjunction with Market Monitor reports available on our Researchhttps://report.counterpointresearch.comhttps://report.counterpointresearch.com portal (requires subscription). Follow us on https://twitter.com/CounterPointTRTwitter@Counterpointhttps://twitter.com/CounterPointTR TR.