In the Public Eye July 2007 Multicultural Pocket Guides Metro 442 Friendly Customer Environment Go Metro Ringling Bros. Barnum & Bailey Circus San Gabriel Valley Yellow Pages Metro Art Guide Bus Operator Recruitment Safety Canoga Transportation Corridor Meetings Table of Contents campaigns Metro 442 Bus 1 Go Metro 1 Bus Operator Recruitment 1 Safety 2 E-Marketing 2 Metro Gold Line Eastside Extension 2 Friendly Customer Environment 3 current promotions San Gabriel Valley AT&T Yellow Pages 3 Multicultural Guides 3 Canoga Transportation Corridor Meetings 4 Metro Monthly 4 customer signage Various Projects 4 metro art Metro Art Guide 5 Poetry in Motion 5 cross promotions and events Recap 6 customer information 12-Minute Map 8 Bike Map 8 Connections 8 Destinations 8 Rider’s Guide 8 System Map 8 metro briefs Insertion Summary 9 web Web Stats 10 media relations Press Releases 11 regional communications Recap 12 programs capital programs mitigations Recap 13 government relations Recap 14 sector activity Recap 15 commute services Sales Figures 16 coming soon Overview for August 2007 17 July 2007 campaigns Metro 442 Bus metro.net Objective Line 442 direct to To increase ridership on Metro Line 442 by Downtown LA. Go Metro. promoting it as a direct ride, with no transfers, 442 DOWNTOWN LA from Inglewood to Downtown LA SANT LACMTA ©2007 08-0056 Line 442 direct metro.net 442 DOWNTOWN LA to Downtown LA. A ANIT Go Metro. SANT campaigns Go Metro Objective To emphasize the time-saving advantages of going Metro metro.net Ride like the wind. Go Metro Rapid. Metro Rapid feeds your need for speed with service that’s 25% faster on 18 lines all over LA. Chances are there’s a Rapid touching down near you...but not for long. Ready to ?y? Go Metro. campaigns Bus Operator Recruitment Objective To attract candidates to bus operator employment opportunities at Metro metro.net “I have a good future now with Metro because of the Bridge Program.” – Alfonso Chavez Enjoy steady paychecks, bene>ts, a retirement plan and more. LA Valley College’s Bridge Program o=ers free training to help you get a job as a Metro Bus Operator. For more information, call the Wilshire Metro Work Source Center at 213.365.9829, ext. 143. LACMTA ©2007 tr EXP 12.31.07 08-0204 July 2007 1 campaigns Safety Objective To teach and encourage safety throughout the Metro system LACMTA ©2007 eb 08-0220 campaigns E-Marketing Objective To promote Metro on heavily visited LA-based sites and drive internet tra;c to metro.net campaigns Metro Gold Line Eastside Extension Objective To provide useful information to the community East Portal Archaeological Report about upcoming meetings and construction Report Archaeological Portal East July 2007 2 campaigns Friendly Customer Environment Objective To create a friendlier atmosphere in rail stations Mind your manners. Aren’t you glad Let others exit before you’re not in tra;c? you board the train. Go Metro. current promotions San Gabriel Valley AT&T Yellow Pages Objective To alert businesses and residents of the San Gabriel Valley of Metro’s transportation system The Metro Gold Line dashes past tra;c on the 210 freeway. When tra;c ©2007 LACMTA tr has you seeing red, Go Metro. 07-3641 campaigns Multicultural Guides Objective To enhance outreach in various ethnic communities through multi-language informational materials July 2007 3 current promotions Canoga Transportation Corridor Meetings Metro Orange Line Y Amtrak & Metrolink Objective CORBIN AV W Line On-Street AlternativesF TOPHAM ST Station Off-Street Alternative WINNETKA AV WINNETKA WINNETKA AV WINNETKA Parking A 07-4223 ©2007 LACTMA R Y U W T F N E To inform the public about upcoming Canoga MASON AV V CHATSWORTH ANOWEN ST ANOWEN DEVONSHIRE ST DEVONSHIRE ST LASSEN ST PLUMMER NORDOFF ST ST PARTHENIA ROSCOE BL SATICOY ST SHERMAN WY V 101 N A G A E DE SOTO AV R De Soto D WOODLAND L VARIEL AV CANOGA PARK A N Warner Center HILLS Transportation Corridor Meetings O CANOGA AV R OXNARD ST OXNARD Canoga ERWIN ST OWENSMOUTH AV 118 Chatsworth Station r e L v B TOPANGA CYN BL i Warner Center R 27 s Y TOPANGA CYN BL e l ash R W e O g T a n n C A a I s u V Santa S s o L You are invited to a Metro public scoping meeting for Está cordialmente invitado a una reunión pública sobre an Environmental Impact Report (EIR) on the proposed un Reporte de Impactos al Medio Ambiente (EIR, por northern extension of the Metro Orange Line. The EIR sus siglas en inglés) para una propuesta extensión hacia will study various alternatives that would connect the el norte de Metro Orange Line. El EIR considerará Metro Orange Line Canoga Station with the Chatsworth alternativas que conectarán la Estación Canoga de Metro Metrolink Station (and a possible extension to SR 118). Orange Line con la Estación Chatsworth de Metrolink The EIR will study potential environmental impacts for (con una posible extensión a la autopista 118). El EIR each alternative. The purpose of the meeting is to obtain también tomará en cuenta posibles impactos al medio comments on the scope of the EIR. ambiente para cada alternativa. El motivo de esta junta es para obtener commentarios sobre los detalles meeting agenda del estudio. 7 – 9pm open house > Review the proposed project goals orden del día para la reunión and objectives 7 – 9pm sesion informativa > Speak with project representatives > Revise las metas y objetivos del > View project display, maps proyecto propuesto and photographs > Converse con los representantes > Submit written/verbal comments at del proyecto your convenience > Revise la exhibición, mapas y fotografías del proyecto 7:30 – 8pm project presentation > > Learn about the project in a Someta sus comentarios escritos o presentation by Metro staff verbales a su conveniencia 8 – 9pm public comment forum 7:30 – 8pm presentación del proyecto > Escuche una presentación del > Put your comments on the record for proyecto por los empleados de Metro incorporation in a Draft Environmental Impact Report (DEIR). Verbal comments 8 – 9pm comentarios del público will be recorded. Written comments may > Someta sus comentarios oficiales be submitted at the meeting or no later para el archivo que sean incorporados than 5pm on Monday, August 13 to: en el Reporte de Impactos en el Medio Walt Davis, Project Manager Ambiente. (DEIR) Comentarios Metro verbales serán grabados. Comentarios One Gateway Plaza escritos pueden ser sometidos en la Los Angeles, CA 90012 junta o no más tarde que las 5 pm el or [email protected] or fax to 213.922.6358. lunes, 13 de agosto a: Walt Davis, Project Manager Metro One Gateway Plaza Los Angeles CA 90012 o [email protected] o mande un fax a 213.922.6358. current promotions Metro Monthly For convenient connections to the Go Metro Destination Metro Fares Are Changing Go Metro to... Discounts listed here, check the Trip Planner at metro.net. Metro Challenge metro.net The revised Metro fare structure shown below takes e=ect July 1. Please note that the Regular Base Fare will remain $5 O= New Comedy Sudoku Ahorre $5 en For convenient connections to the Go Metro Destination Metro Fares Are Changing unchanged at $1.25 per boarding, while Semi-monthly passes and regular night/owl/o=-peak service reduced fares Go Metro to... Discounts listed here, check the Trip Planner at metro.net. Metro Challenge metro.net will be discontinued. Zorro In Hell! 8 2 9 3 espectáculos selectos Frequent riders can often save money buying passes rather than paying the $1.25 base fare. For instance, buying a $5 Objective The satirical troupe Culture Clash Day Pass can save you money after four boardings per day. You’re saving money on a $17 Weekly Pass after 13 boardings play the Missionaries of Mayhem 9 7 5 julio del 2007 per week. And a Monthly Pass at $62 saves you money after 49 boardings per month. in this comedy version of the masked hero, “Zorro in Hell!” 3 2 7 6 To provide bus and rail riders withopening an this month atinformative the historic Ahorre $5 en The revised Metro fare structure shown below takes e=ect July 1. Please note that the Regular Base Fare will remain Ricardo Montalban Theatre, 5 3 8 1 9 CASH FARES PASS FARES 1615 N. Vine Street, Hollywood. $5 O= New Comedy Sudoku unchanged at $1.25 per boarding, while Semi-monthly passes and regular night/owl/o=-peak service reduced faresSave $5 On Tour Kodak Theatre, Culture Clash remakes the Masked Hero so that he may 7 1 truly represent the oppressed peoples everywhere – Senior/ Senior/ and entertaining® monthly publication about Metro will be discontinued. Disabled/ Disabled/ The Greatest Show On Earth Get $5 O= With Metro including The West Side! MetroZorro In Hell! 6 5 7 3 2 monthly espectáculos selectos Regular Medicare Regular Medicare ® SM Save $5 on available tickets from July 11 through August 13 8 2 9 3 Ringling Bros. and Barnum & Bailey presents Bellobration Pay the youth price for guided tours of the Kodak Theatre Base Fare $1.25 $0.55 Weekly $17.00 – at STAPLES Center in Downtown LA this month with a at Hollywood & Highland when you show a valid Metro by using the code “ZFIVE” when you visit cultureclash.com 4 1 6 5 special $5 savings o=er for Metro riders on selected shows. pass or Metro Rail ticket at the Kodak Theatre box o;ce or call 877.EL.ZORRO. The satirical troupe Culture Clash Frequent riders can often save money buying passesRequired rather for each boarding than paying the $1.25 baseM ofare.nthly For instance,$62.00 $14.00 buying a $5 now through August 31.