1 Monthly Performance Pack September 2011 Caroline Inman, Communications Manager, BBC iPlayerBBC Communications T. 020 8008 5310|M. 07764 335434|E. [email protected] Please refer to slide 6 for guide footnotes. 2 Monthly summary – September 2011 • September 2011 saw BBC iPlayer receive 153 million requests for TV and radio programmes in total, with newer devices continuing to grow in usage - tablet requests specifically rose from 4.0m in August to 4.6m in September. • Doctor Who, Outnumbered and Waterloo Road were the top titles this month, with a range of genres featured in the top 20 – drama, comedy, factual and sport. • For radio, The News Quiz and The Chris Moyles Show coverage performed especially well this month. Consistent with previous months: • The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile. • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Please refer to slide 6 for guide footnotes. 3 Index Page Overview for BBC iPlayer across all platforms 4 Monthly requests 7 Average daily requests 8 Average daily users 9 Weekly requests 10 Weekly users 11 Minutes per user per week 12 Top TV programmes 13 Top radio programmes 14 Live vs on-demand 15 Use of BBC iPlayer for TV by time of day 16 Use of BBC iPlayer for radio by time of day 17 Profile of BBC iPlayer users 18 Glossary 19 Please refer to slide 6 for guide footnotes. 4 Total monthly BBC iPlayer requests across all platforms Includes Virgin Media BBC iPlayer received 153 million requests for TV and radio programmes across all platforms in September 2011. Virgin Media BBC iPlayer TV requests 162 160 159157 Online BBC iPlayer TV requests 153155153 145 148 Online BBC iPlayer radio requests 139141 25 141 25 25 25 130 24 24 23 123 24 23 120 118 119 23 23 114 116 117114 114 24 107 20 20 97 20 18 17 17 21 21 19 20 87 85 87 19 81 78 76 76 18 96 101 97 96 93 91 90 17 16 69 16 86 90 94 85 62 15 16 77 84 15 15 67 73 68 69 70 70 14 60 65 68 66 15 53 45 43 45 37 37 39 37 36 31 40 40 32 33 33 32 35 38 33 37 36 37 27 25 25 26 25 26 26 29 28 30 30 31 27 28 28 31 32 32 18 24 Millions of requests of Millions 16 Jul Jul Jul Apr Jun Oct Apr Jun Oct Apr Jun Feb Mar Dec Feb Mar Dec Feb Mar Aug Nov Aug Sep Nov Aug Sep May May May Sept Jan 09 Jan 10 Jan 11 Please refer to slide 6 for guide footnotes. There were measurement problems on 10-11 June which resulted in overcounting on these days. 5 Requests for programmes by device type Includes Virgin Media The largest platforms for BBC iPlayer – computers and Virgin Media cable – saw slight decreases month-on-month; requests from tablets continue to increase over time. Number of requests % of requests (millions) 162 160 159 157 153 155 153 6% 6% 6% 148 145 Other devices * 17% 17% 16% 16% 16% 15% 16% 139 141 141 9 16% 16% 16% 25 25 9 10 15% 15% 15% 25 25 5% 7% 6% 6% 24 23 24 24 23 Virgin Cable 6% 6% 7% 6% 6% 23 11 9 6% 6% 6% 5% 114 24 23 9 10 9 10 10 9 8 8 8 9 Games consoles 20 7 Computers 71% 73% 72% 72% 70% 67% 68% 65% 65% 116 112 108 104 71% 72% 66% 65% 107 99 100 99 Tablets 99 103 104 95 81 Mobile devices 3 445 TOTAL 2% 2% 3% 3% 8 88998 5 6 5565 8 5% 5% 4% 3%4% 3% 5% 5% 5% 5% 6% 6% 6% Jul Jul Apr Jun Oct Nov Feb Mar Dec Sep Sep Apr Jun Oct Nov May Feb Mar Aug Sep Sep Dec May Jan 11 Aug 11 Jan 11 Virgin Media cable data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles. * The “Other Devices” category currently contains all IPTV devices, including Freesat, Freeview, BT Vision, Blu-Ray and Virgin TiVo, as well as internet radio services such as “TuneIn” for which we are currently unable to accurately identify device type. NB: the increase in mobile requests in March was due to a measurement problem fix. Please refer to slide 6 for guide footnotes. 6 Notes on figures in this report These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station Please refer to slide 6 for guide footnotes. 7 Monthly BBC iPlayer online requests In September 2011 BBC iPlayer received a total of 130 million online requests, 90 million TV requests and 40 million Radio requests. 150 136 134 133 Radio Requests 132130131130 125 121 118 118 125 TV Requests 115 110 35 . 38 37 36 101 104 32 37 40 40 101 99 100 98 95 32 100 93 94 32 33 89 31 33 30 79 31 32 30 34 27 28 71 71 28 29 75 69 29 63 65 61 61 26 54 26 47 25 26 50 27 24 25 25 101 97 18 94 96 96 93 91 84 86 90 85 90 16 77 Monthly Requests (millions) (millions) Requests Monthly 68 69 67 73 70 68 70 60 65 66 25 53 39 45 43 44 31 36 37 37 37 0 Jul Jul Jul Apr Jun Apr Jun Apr Jun Oct Oct Feb Mar Feb Mar Feb Mar Sep Dec Sep Dec Sep Aug Nov Aug Nov Aug May May May Jan 11 Jan 10 Jan 09 Please refer to slide 6 for guide footnotes. 8 Average daily BBC iPlayer requests Average daily requests stood at 4.3m in September 2011 – 1.3 million per day for radio programmes and 3.0 million for TV programmes. TV Requests Radio Requests 5 4.5 4.4 4.4 4.3 4.3 4.3 4.2 4.2 . 3.9 3.9 3.9 4 3.7 1.1 1.1 1.2 3.5 3.5 3.5 1.2 1.2 3.3 1.2 1.3 1.3 3.2 3.2 3.1 3.2 3.1 1.1 1.0 1.1 3.0 3.0 1.0 3 1.1 1.0 1.1 2.7 1.0 1.0 1.1 0.9 1.0 2.4 0.9 0.9 2.3 2.2 1.0 2.0 2.1 2.0 1.9 2.0 0.9 2 1.7 0.9 0.8 0.8 0.8 0.8 3.3 3.3 0.7 0.9 0.8 3.1 3.1 3.2 2.9 3.0 2.9 3.0 0.6 2.7 2.9 2.8 2.5 2.4 2.5 2.2 2.2 2.3 2.2 2.3 2.2 1 2.0 2.1 1.7 Average Daily Requests (millions) (millions) Requests Daily Average 1.4 1.4 1.5 1.1 1.3 1.2 1.2 1.3 1.2 0 Jul Jul Jul Jun Oct Jun Oct Jun Feb Mar Apr Feb Mar Apr Feb Mar Apr Dec Dec Sep May Sep Nov May Sep Nov May Aug Aug Aug 'Jan 11 'Jan 'Jan 10 'Jan 'Jan-09 Please refer to slide 6 for guide footnotes.