TRADITIONAL HOME Annual Frequency: 8 times/year Field Served: National consumer magazine featuring examples of traditional style interiors, architecture, gardens, antiques, art, cuisine, table settings and travel destinations. Publisher’s Statement Published by Meredith Corporation 6 months ended December 31, 2016, Subject to Audit EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION Total Paid & Verified Single Copy Total Rate Variance Subscriptions Sales Circulation Base to Rate Base 803,437 61,718 865,155 850,000 15,155 TOTAL CIRCULATION BY ISSUE Paid Subscriptions Verified Subscriptions Single Copy Sales Total Total Total Total Paid & Verified Total Digital Total Paid Digital Total Verified Paid & Verified Digital Single Copy Paid & Verified Circulation Paid & Verified Issue Print Issue Subscriptions Print Issue Subscriptions Subscriptions Print Issue Sales Circulation - Print - Digital Issue Circulation Jul/Aug 754,730 36,257 790,987 8,740 8,740 799,727 55,348 240 55,588 818,818 36,497 855,315 Sep 778,661 36,602 815,263 8,740 8,740 824,003 57,037 298 57,335 844,438 36,900 881,338 Oct 758,457 36,786 795,243 8,740 8,740 803,983 62,004 277 62,281 829,201 37,063 866,264 Nov/Dec 741,511 35,784 777,295 8,740 8,740 786,035 71,432 235 71,667 821,683 36,019 857,702 Average 758,340 36,357 794,697 8,740 8,740 803,437 61,455 263 61,718 828,535 36,620 865,155 SUPPLEMENTAL ANALYSIS OF AVERAGE CIRCULATION VARIANCE OF LAST THREE RELEASED AUDIT REPORTS Digital Audit Period Publisher's Percentage Print Issue Total % of Circulation Ended Rate Base Audit Report Statements Difference of Difference Paid Subscriptions 6/30/2016 850,000 864,223 863,133 1,090 0.1 Individual Subscriptions 652,188 28,346 680,534 78.7 6/30/2015 850,000 861,879 863,711 -1,832 -0.2 Multi-Title Digital Programs 8,011 8,011 0.9 6/30/2014 850,000 862,511 859,862 2,649 0.3 Partnership Deductible Subscriptions 105,103 105,103 12.1 Sponsored Subscriptions 1,049 1,049 0.1 Visit www.auditedmedia.com Media Intelligence Center for audit reports. Total Paid Subscriptions 758,340 36,357 794,697 91.9 Verified Subscriptions PRICES Public Place 6,467 6,467 0.7 Average Price (2) Individual Use 2,273 2,273 0.3 Suggested Gross Total Verified Subscriptions 8,740 8,740 1.0 Retail Prices (1) Net (Optional) Total Paid & Verified Subscriptions 767,080 36,357 803,437 92.9 Average Single Copy $4.95 Single Copy Sales Subscription $24.00 Single Issue 61,455 263 61,718 7.1 Average Subscription Price Annualized (3) $11.28 Total Single Copy Sales 61,455 263 61,718 7.1 Average Subscription Price per Copy $1.41 Total Paid & Verified Circulation 828,535 36,620 865,155 100.0 (1) For statement period (2) Represents subscriptions for the 12 month period ended June 30, 2016 (3) Based on the following issue per year frequency: 8 04-0120-1 48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224-366-6939 • www.auditedmedia.com ADDITIONAL DATA IN WWW.AUDITEDMEDIA.COM MEDIA INTELLIGENCE CENTER Circulation by Regional, Metro & Demographic Editions Geographic Data Analysis of New & Renewal Paid Individual Subscriptions Trend Analysis ADDITIONAL ANALYSIS OF VERIFIED Digital Print Issue Total Public Place Business/Professional Services 6,467 6,467 Total Public Place 6,467 6,467 Individual Use Ordered/Payment Not Received 2,273 2,273 Total Individual Use 2,273 2,273 RATE BASE Rate base shown in Executive Summary is for paid and verified circulation. NOTES Rounding %: Due to rounding, percentages may not always add up to 100%. Sponsored Subscriptions: Copies purchased by a third party in quantities of 11 or more for distribution to consumers. Partnership Subscriptions: Deductible: Copies served where the subscription was included in products or services. The consumer could receive a rebate instead of the subscription. Combination Subscriptions: These are copies that are included in Paid Subscriptions Individual and were served to subscribers who purchased this publication in combination with one or more different publications. Multi-Title Digital Programs Copies included in digital issue paid subscriptions based on consumer's payment for the program and consumer's request for specific magazine. Details below are related to the six-month average. Reported Program Multi-Title Unique Opens Opens Total Opens Digital Program by Reader by Issue by Reader Texture 8,011 8,011 2.3 18,425 Award Point Programs: Included in Paid Subscriptions Individual is the following average number of copies purchased through the redemption of award points/miles: 11,091 Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 10,221 We certify that to the best of our knowledge all data set forth in this publisher’s statement are true and report circulation in accordance with Alliance for Audited Media’s bylaws and rules. Parent Company: Meredith Corporation TRADITIONAL HOME, published by Meredith Corporation 1716 Locust Street Des Moines, IA 50309-3023 JON MACARTHY BETH McDONOUGH Senior Consumer Marketing Director Publisher P: 515.284.3572 • F: 515.284.2154 • URL: www.traditionalhome.com Established: 1978 AAM Member since: 1991 Page 2 of 2 • 04-0120-1 Alliance for Audited Media Copyright © 2017 All rights reserved..