INTERNATIONAL OLYMPIC ACADEMY 18th INTERNATIONAL SESSION ON OLYMPIC STUDIES FOR POSTGRADUATE STUDENTS 2 – 30 SEPTEMBER 2011 PROCEEDINGS ANCIENT OLYMPIA PRAKTIKA 18th SEMINAR.indd 1 6/12/2012 2:15:57 µµ Published by the International Olympic Academy and the International Olympic Committee 2012 International Olympic Academy 52, Dimitrios Vikelas Avenue 152 33 Halandri – Athens GREECE Tel.: +30 210 6878809-13, +30 210 6878888 Fax: +30 210 6878840 E-mail: [email protected] Website: www.ioa.org.gr Editor Prof. Konstantinos Georgiadis, IOA Honorary Dean ISBN: 978-960-9454-17-9 PRAKTIKA 18th SEMINAR.indd 2 6/12/2012 2:15:57 µµ INTERNATIONAL OLYMPIC ACADEMY 18th INTERNATIONAL SESSION ON OLYMPIC STUDIES FOR POSTGRADUATE STUDENTS SPECIAL SUBJECT: INTERNATIONAL OLYMPIC ACADEMY: 50 YEARS OF OLYMPIC EDUCATION ANCIENT OLYMPIA PRAKTIKA 18th SEMINAR.indd 3 6/12/2012 2:15:57 µµ PRAKTIKA 18th SEMINAR.indd 4 6/12/2012 2:15:57 µµ EPHORIA OF THE INTERNATIONAL OLYMPIC ACADEMY (2011) President Isidoros KOUVELOS (HOC Member) Vice-President † Christos CHATZIATHANASSIOU (HOC Member) Members Charalambos NIKOLAOU (IOC Member – ex officio member) Spyridon CAPRALOS (HOC President – ex officio member) Emmanuel KATSIADAKIS (HOC Secretary General – ex officio member) Athanassios KANELLOPOULOS (HOC Member) Michail FYSSENTZIDIS (HOC Member) † Panagiotis KONDOS (HOC Member) Leonidas VAROUXIS Honorary Members Τ.A. Ganda SITHOLE (Director of International Coope ra tion and Development, IOC) Pere MIRÓ (Director of Olympic Solidarity, IOC) Honorary Vice-President † Nikolaos YALOURIS Honorary Dean Konstantinos GEORGIADIS Director Dionyssis GANGAS Advisor on education issues Stephen MILLER 5 PRAKTIKA 18th SEMINAR.indd 5 6/12/2012 2:15:57 µµ HELLENIC OLYMPIC COMMITTEE (2011) President Spyridon I. CAPRALOS 1st Vice-President Pavlos KANELLAKIS 2nd Vice-President Athanassios VASSILIADIS Secretary General Emmanuel KATSIADAKIS Treasurer Antonios NIKOLOPOULOS Deputy Secretary General Dimitrios CHATZIMIHALIS Deputy Treasurer Michail FYSSENTZIDIS IOC Member Charalambos NIKOLAOU Members Stylianos AGGELOUDIS Georgios VASSILAKOPOULOS Ioannis VASSILIADIS Georgios YEROLYMPOS Georgios GLAROS Dimitrios DIATHESSOPOULOS Spyridon ZANNIAS Athanassios KANELLOPOULOS Ioannis KARRAS Vassilios KATSORAS Emmanuel KOLYMPADIS Isidoros KOUVELOS Konstantinos KOURKOUTAS Georgios LENOS Sophia MPEKATOROU Vasilios POLYMEROS Stylianos PROSALIKAS Ioannis SGOUROS Vassilios SEVASTIS Petros SYNADINOS Thomas TIMAMOPOULOS Pericles TRIKALIOTIS Antonios TSAMESSIDIS Georgios FOUNTAS † Christos CHATZIATHANASSIOU 6 PRAKTIKA 18th SEMINAR.indd 6 6/12/2012 2:15:57 µµ IOC COMMISSION FOR CULTURE AND OLYMPIC EDUCATION (2011) Chairman Charalambos W. NIKOLAOU (GRE) Members Vittorio ADORNI (ITA) Haya AL HUSSEIN (UAE) Beatrice ALLEN (GAM) Franco ASCANI (ITA) Valeriy BORZOV (UKR) Helen BROWNLEE (AUS) Danilo CARRERA DROUET (ECU) Philip CRAVEN, MBE (GBR) Iván DIBÓS (PER) Conrado DURÁNTEZ (ESP) Jean DURRY (FRA) Hicham EL GUERROUJ (MAR) Manuel ESTIARTE (ESP) Timothy Tsun Ting FOK (CHN) Konstantinos GEORGIADIS (GRE) Nat INDRAPANA (THA) Kipchoge KEINO (KEN) Isidoros KOUVELOS (GRE) Karl LENNARTZ (GER) Vladimir LISIN (RUS) Elizabeth LONGWORTH (NZL) Admire MASENDA (ZIM) Alicia MASONI de MOREA (ARG) Samih MOUDALLAL (SYR) Norbert MÜLLER (GER) Enrico PRANDI (ITA) Tubby REDDY (RSA) Thomas P. ROSANDICH (USA) Mounir SABET (EGY) Melitón SÁNCHEZ RIVAS (PAN) Klaus SCHORMANN (GER) Antun VRDOLJAK (CRO) Ching-Kuo WU (TPE) Honorary Member Zhenliang HE (CHN) Director in charge Thomas SITHOLE (ZIM) 7 PRAKTIKA 18th SEMINAR.indd 7 6/12/2012 2:15:58 µµ PRAKTIKA 18th SEMINAR.indd 8 6/12/2012 2:15:58 µµ CONTENTS Foreword by the Honorary Dean of the International Olympic Academy, Prof. Konstantinos GEORGIADIS ........................................................................15 OPENING CEREMONY Address and Opening of the works of the Seminar by the President of the International Olympic Academy, Isidoros KOUVELOS ..........................................................................................21 STUDENTS’ PAPERS Olympic Imagery in Pericles’ Epitaphios Logos Teresa YATES (USA) ........................................................................................25 National identity narratives in the Vancouver Olympic Winter Games 2010 Doiara Silva DOS SANTOS (BRA) ......................................................................34 The Olympic Games, Globalization, and Herodotus’ Histories Kourtney MURRA Y (USA) .................................................................................44 Foreign and Olympic terminology in Italian football Anna SZE M BERS K A (POL) .................................................................................56 A brief history of Olympics in Turkey Fatih DERVENT (TUR) ......................................................................................65 9 PRAKTIKA 18th SEMINAR.indd 9 6/12/2012 2:15:58 µµ 18th INTERNATIONAL SEMINAR ON OLYMPIC STUDIES FOR POSTGRADUATE STUDENTS Nutrition and diet of ancient and modern Olympic athletes Rozalia KOUVELIOTI (GRE) ...............................................................................77 Is the athlete “right or wrong”?: Gender regulation in Olympic sport Lindsay PIE P ER (USA) .....................................................................................87 Evolution of art history presentation of strength and human body through the example of David Ana PO P OVCIC (CRO) ......................................................................................97 “IOA: 50 Years of Olympic education – future perspectives”. German influences on the activities of the IOA Katharina SCHORR (GER) ..............................................................................107 Perspectives for the organisation of Olympic Games by Latin American countries Jorge Mario MARROQUIN MENENDEZ (GUA) ....................................................120 Olympic values, dance, culture. The example of flamenco Tereza VRBOV Á (CZE) ...................................................................................130 The Olympic Games and the environment: Key milestones en route to London 2012 Sadie HOLLINS (GBR) ...................................................................................141 Legacy of media services in the Beijing Olympic Games Jing WAN G (CHN) ........................................................................................156 Corporate governance on the National Olympic Committee of Thailand Dr Chaipat LA W SIRIRAT (THA) .......................................................................169 The Olympic Movement in the Qatari society - Qatar national vision 2030 & QOC’s sport sector strategy Ibrahim Mohamed ALI HASAN MOHA M ED (QAT) ............................................180 10 PRAKTIKA 18th SEMINAR.indd 10 6/12/2012 2:15:58 µµ CONTENTS Sport strategic planning in Latvia Signe LUI K A (LAT) ........................................................................................187 Evaluate sustainability of Olympic Games and other sports mega-events Mélanie GO M ES (SUI) ....................................................................................200 Changing the perception of hosts through Olympic Games – A signaling approach Christian ALFS (GER) ....................................................................................210 Strategic management for marketing in Egyptian Sport Associations – Prospective study Dr Ahmed ALAFANDI (EGY) ...........................................................................226 An outlook for the Olympic Movement through the 100th anniversary of the Egyptian Olympic Committee and the Egyptian Revolution of January 25 Ahmed R. EL-MENSHA wy (EGY) ...................................................................242 The social, sportive and organisational impact on the Argentinian sport since the beginning of the Youth Olympic Games Juan Gregorio DE AR M A (ARG) .....................................................................257 Harnessing the “Twitter Olympics”: The use of new media from Vancouver 2010 to London 2012 Jennifer M. JONES (GBR) ..............................................................................278 Research on Olympic education for international understanding: “Beijing model” Assoc. Prof. Dr Xiuying RU (CHN) ................................................................291 Olympic education in the system of volunteer preparation Maria KORENEVA (RUS) .................................................................................303 11 PRAKTIKA 18th SEMINAR.indd 11 6/12/2012 2:15:58 µµ 18th INTERNATIONAL SEMINAR ON OLYMPIC STUDIES FOR POSTGRADUATE STUDENTS When Olympism meets Confucianism – The Olympic Games and its educational value in the Chinese context Chien Chun TZEN G (TPE) .............................................................................318 The demarcation problem in sport Elia MOR G ULEV (ISR) .....................................................................................331 From rhetoric to action: Comparing the Olympic Education Programmes in Beijing and Vancouver Chang LIU (CAN) .........................................................................................344 Education and Olympic idea. Olympic pedagogy: The example of activities of a secondary school in Racot village as a patron of Polish Olympians Dominika MESS Y ASZ (POL) ...........................................................................357 Promote Olympic education by mapping active stakeholders Angelo ALTIERI (ITA) .....................................................................................372