BECOMINGBECOMING AA WORLD DESIGNDESIGN CAPITAL®CAPITAL® AnAn overviewoverview toto thethe applicationapplication process process WHAT IS I THINK DESIGN WORLD DESIGN CAPITAL? IS CONSIDERATION, With more than half the world’s population now living in cities, COMMUNICATION, design has become an increasingly fundamental tool for making cities CULTURE, LEISURE, more attractive, competitive, efficient, livable, and sustainable. PLEASURE The World Design Capital® (WDC) is designated every two years by World Design Organization (WDO)® to recognize a city’s innovative use of design to strengthen economic, social, cultural and environmental development. Through a year-long programme AND ECONOMY. of design-related events, WDC provides a platform to showcase best practices in design-led urban policy and innovation, increase civic engagement, as well as attract business and tourism. First launched in Torino (Italy) in 2008, WDC has also been awarded to Seoul (South Korea) in 2010, Helsinki (Finland) in 2012, Cape Town (South Africa) in 2014, Taipei (Chinese Taipei) in 2016 and Mexico City (Mexico) in 2018. Lille Metropole (France) is WDC SO, IF I PUT IT INTO 2020 and Valencia (Spain) has been designated WDC 2022. ONE SENTENCE: DESIGN IS EVERYTHING. —Oh Se-hoon, Mayor of Seoul (2006-2011) 3 WHAT ARE THE OBJECTIVES WHAT DOES IT MEAN FOR OF THE WDC PROGRAMME? A CITY TO RECEIVE THE WDC DESIGNATION? • Showcase a designated city’s use of design to reinvent itself and improve A city that becomes a World Design the quality of life of its citizens Capital can expect to: • Promote a city and its design • Gain visibility as a hub of creativity and com munity on the international innovation stage • Attract investment, tourism and civic pride • Increase public awareness of the power of design to strengthen • Strengthen economic development economic, social, cultural and environmental development • Improve the quality of life of its citizens • Inspire other cities to use design as a • Position itself as an international strategic tool to grow and prosper leader in design • Create an international network • Build its global image where cities share best practices in Join an international network of innovative design • design-effective cities. • Ensure a design legacy flourishes in a designated city long after the WDC year ends. 4 5 WORLD DESIGN CAPITAL TOLD THE STORY OF OUR REGION’S IDENTITY, EXAMINING ITS HISTORY, INDUSTRIAL TRADITION AND BUSINESS THROUGH THE LENS OF DESIGN AND USED DESIGN TO PRESENT THE LOCAL REGION IN A FRESH LIGHT. —Sergio Chiamparino, Mayor of Torino (2001-2011) 6 7 THE WDC WDC SEOUL 2010 THE WDC WDCWDC SEOUL SEOUL 2010 2010 NETWORK OF CITIES Seoul’s (South Korea) status as WDC in 2010 increased its brand Seoul’sSeoul’s (South (South Korea) status status as as WDC WDC in in2010 2010 increased increased its brand its brand value to KRW 890 billion (US 800 million) and led to the creation value to KRW 890 billion (US 800 million) and led to the creation NETWORK OF CITIES of thevalue Dongdaemunto KRW 890 billion Design (US Plaza 800 million) (DDP), and now led a majorto the creationurban devel - of the Dongdaemun Design Plaza (DDP), now a major urban devel- opmentof the Dongdaemun landmark of Design South PlazaKorea. (DDP), It also now helped a major the urban city to reach opment landmark of South Korea. It also helped the city to reach Since its inception in 2008, the no.development 9 on the 2010 landmark Global of UrbanSouth Korea. Competitiveness It also helped Index. the city no.to 9reach on the no. 20109 on the Global 2010 Urban Global Competitiveness Urban Competitiveness Index. Index. WorldSince itsDesign inception Capital in 2008, programme the hasWorld accumulated Design Capital many programme success storieshas accumulated and achievements. many success A global networkstories and of citiesachievements. is emerging, A global facilitatingnetwork of dialogue cities is emerging,and knowledge sharingfacilitating about dialogue the power and knowledge of WDC HELSINKI 2012 designsharing to about tackle the some power of theof WDCWDC HELSINKI HELSINKI 2012 2012 world’sdesign to biggest tackle challenges.some of the world’s Over 90 % of Helsinki citizens recognized the City’s WDC 2012 OverOver 90 % 90 % of of HelsinkiHelsinki citizenscitizens recognized recognized the the City’s City’s WDC WDC 2012 2012 designation, with two thirds of the population taking part in designation,designation, withwith two two thirds thirds of ofthe the population population taking taking part in part WDC in 2012 biggest challenges. WDC 2012 activities. For Helsinki, WDC 2012 introduced design WDC 2012activities. For activities. Helsinki, ForWDC Helsinki, 2012 introduced WDC 2012 design introduced as a permanent design as a permanent and significant component of the city’s develop- asand a permanent significant component and significant of the city’scomponent development, of the leadingcity’s develop to the- ment, leading to the hiring of the city’s first Chief Design Officer. ment,hiring leading of the city’s to the first hiring Chief of Design the city’s Officer. first Helsinki Chief has Design continued Officer. Helsinki has continued its pursuit of design-led urban planning Helsinkiits pursuit has of continued design-led its urban pursuit planning of design-led with a renewed urban waterfront,planning with a renewed waterfront, renovated museums, and revived withrenovated a renewed museums, waterfront, and revived renovated industrial museums, spaces. and revived industrial spaces. industrial spaces. WDC TORINO 2008 WDCWDC CAPE CAPE TOWN TOWN 2014 2014 WDC TORINO 2008 WDC CAPE TOWN 2014 As the first World Design Capital, Torino (Italy) was recognized As the first African city to take on the WDC designation, As the first World Design Capital, Torino (Italy) was recognized As the first African city to take on the WDC designation, as a prominent city of design, attracting new investment, bringing As the first African city to take on the WDC designation, as a prominent city of design, attracting new investment, bringing Cape TownCape Town democratizeddemocratized design, design, showcasing showcasing the the value value of design of design increased visibility to the city and creating a model of urban Cape Town democratized design, showcasing the value of design increased visibility to the city and creating a model of urban thinkingthinking and and participatoryparticipatory designdesign processes processes at at the the neighbourhood neighbourhood public/private networking that has impacted public administration, thinking and participatory design processes at the neighbourhood public/private networking that has impacted public administration, level,level, touching touching thousandsthousands of of people people in in over over 81 81 of ofthe the 111 111 Wards. For Wards. For businesses, designers, thought leaders, schools and citizens. level, touching thousands of people in over 81 of the 111 Wards. For businesses, designers, thought leaders, schools and citizens. everyevery Rand Rand spentspent on WDCWDC 2014, 2014, Cape Cape Town Town generated generated another another every Rand spent on WDC 2014, Cape Town generated another . 2.462.46 Rand. Rand. Cape TownTown was was also also named named no. no. 1 of 1 52of places52 places to visit to onvisit 2.46 Rand. Cape Town was also named no. 1 of 52 places to visit onThe The New New York York Times Times 2014 2014 list. list. on The New York Times 2014 list. 8 9 8 9 9 WDC TAIPEI 2016 WDCWDC TAIPEI TAIPEI 2016 2016 WDC VALENCIA 2022 As WDC 2016, the city of Taipei aimed to make design thinking AsAs WDC WDC 2016, the the city city of of Taipei Taipei aimed aimed to make to make design design thinking thinking a Valencia is a culturally vibrant port city with a long-standing legacy a driver of the city’s development, showcasing to neighbouring adriver driver of of the the city’s city’s development, development, showcasing showcasing to neighbouring to neighbouring cities of design. Located on the south-east coast of Spain, it is emerging cities and the world their reinvigorated urban landscape, sophis- citiesand the and world the theirworld reinvigorated their reinvigorated urban landscape, urban landscape, sophisticated sophis - a leader as the city infuses design throughout public policy and ticated transit system, specialized medical care, bustling cultural ticated transit system, specialized medical care, bustling cultural infrastructure,transit system, and specialized community-based medical care, urban bustling regeneration cultural projects. in public space. As the eighth designated WDC, Valencia aims to infrastructure, and community-based urban regeneration projects. Ainfrastructure, city with limited and community-basedresources, Taipei urban adopted regeneration the theme projects. ‘ Adaptive A empower citizens and engage the local and international design A city with limited resources, Taipei adopted the theme ‘ Adaptive Citycity —with Design limited in resources, Motion’, toTaipei demonstrate adopted the the theme ways ‘Adaptive cities canCity— community as well as those new to design. City — Design in Motion’, to demonstrate the ways cities can adaptDesign to in meet Motion’, citizen’s to demonstrate demands, the using ways design-led cities can adapt innovation to meet to adapt to meet citizen’s demands, using design-led innovation to raisecitizen’s citizens’ demands, quality using of design-ledlife. innovation to raise citizens’ quality raiseof life. citizens’ quality of life. WDC MEXICO