2017 READERSHIP SURVEY L’ARCHITECTURE D’AUJOURD’HUI “L’Architecture d’Aujourd’hui is an essential landmark of the modern architectural culture of the 20th century. It is the only French review that achieved the respect and adherence of architecture lovers and professionals throughout the world, outside Old Europe, where it had become a bold, provocative and constructive voice.” Jean NOUVEL Architect, Pritzker Prize 2008, member of the editorial board STANDARD REFERENCE MAGAZINE, SINCE 1930 “It’s a mythical magazine.” AA is: Nicolas MICHELIN • Created in 1930 Architect, Nicolas Michelin & Associés office (Paris) • 6 issues per year • Bilingual French / English • 144 pages, flat back, Condat satin 100 gr. • 230 x 298 mm • 25,000 copies distributed per issue • 75,000 readers • 25.00 euros • 80% of subscribers • 20% of sales in selective newsstands and specialized bookstores (France and abroad) • Qualified distribution (partnerships, professional fairs and events) • A renowned editorial board: Jean Nouvel, Frank Gehry, Philippe Starck, Shigeru Ban, Renzo Piano, Patrick Bouchain… “It is the ‘ideal’ French magazine, as it is a worldwide standard setter.” Marc MIMRAM Architect, Marc Mimram office (Paris) 1 FOCUS ON FRENCH READERSHIP Since 1930, AA has been Executive management of building “With AA, you’re in industry companies 2% THE renowned architects’ publication. the architect’s mind. From the 1930s, Art galleries, museums, publishing houses, bookstores, communication agencies 3% this magazine has never lowered AA is also the referene magazine for Landscape designers and urban planners its standards. It has always been an 4% the management of many institutions instigator.” (schools, museums, cities, regional Public institutions and cities 5% Claude PARENT administrations, ministries...) who Architect (1923-2016), prize-winner of the Grand prix national de are loyal to it because of the quality Individuals and enlightened amateurs l’architecture in 1979, member of the Académie des beaux-arts 6% of the projects selected, its focus on avant-garde trends and its opening Designers and interior architects to the world. 7% Libraries, schools, universities and professors 7% Likewise, senior managers of building Students companies find in AA a source of 9% inspiration and a useful tool to help them Architecture offices management in their decision-making processes. and architects, contractors 57% FRENCH READERSHIP PROFESSIONAL OCCUPATION 2 THE ARCHITECTS’ PUBLICATION “AA is a courageous 57% of French AA readers publication that goes are architects: well beyond what other • 60% of them work in an office with architecture publications less than 10 employees propose.” • 80% are CEOs Marcello RICCHIERO Independant architect (Troyes, France) “That’s what a real architecture magazine is about.” Paul ANDREU Architect, Paul Andreu office (Paris) 3 THE ARCHITECTS’ PUBLICATION AA is appreciated as a strong alternative among its competitors: • it offers a genuine reading “experience” • it opens international perspectives • it crosses viewpoints with other disciplines: design, the arts, urban planning, landscape design, etc. “L’Architecture d’Aujourd’hui’s mission is to make people want to read architecture magazines again.” Rudy RICCIOTTI Architect, Rudy Ricciotti office (Bandol), member of the editorial board from 2009 until 2012 4 THE ARCHITECTS’ PUBLICATION “In L’Architecture d’Aujourd’hui, the interviews are long and the explanations detailed.” Aldric BECKMANN Architect, Beckmann N’Thépé office (Paris), member of the editorial board. 5 “From the 1930s, this magazine has never lowered its standards. It has always been an instigator.” Claude PARENT Architect (1923-2016), prize-winner of the Grand prix national de l’architecture in 1979, member of the Académie des beaux-arts “AA is a source of knowledge but also a means for debate and discussion.” Mario BOTTA Architect, Mario Botta office (Mendrisio – Switzerland) 6 WHY DO THEY READ IS AN ATYPICAL MAGAZINE FOR A TARGET IS A MAGAZINE THAT STIMULATES THE ALLERGIC TO STANDARDIZED PRESS IMAGINATION LIKE A TRAVEL LOG “Architecture with a capital A.” “Food for thought, you let yourself be carried along. Yann FONTAINE, architect, Y. Architectes office (Lyon) It surprises me.” Nadia BANIAN, communication director, Axel Schonert Architectes & Associés office (Paris) “AA is the process, like an alternative idea bank.” Eric CASSAR, architect, Arkhenspaces office (Paris) “I really like the poetic side of the publication. It makes me dream, and it makes me think about “It is one of the magazines enabling me to architecture in another way.” understand architecture in progress.” Alessandra CIANCHETTA, architect, AWP office (Paris) Jean-Marie DUTHILLEUL, architect, Duthilleul office (Paris), chairman and CEO of AREP Group IS A MEANINGFUL MAGAZINE THAT ELEVATES THE DEBATE “More engaged than other publications.” IS AN INNOVATIVE MAGAZINE IN TERMS Jacques FERRIER, architect and teacher, Jacques Ferrier Architectures office (Paris) OF LAYOUT AND CONTENTS “L’Architecture d’Aujourd’hui must have a clarity “A collage, a series of magazines… With AA you about what’s real and not real.” breathe the world.” Frank GEHRY, architect, Gehry Partners office (Los Angeles), member of the editorial board Jean LAURENS-BERGÉ, architect, Insolites Architectures office (Lyon) “An active magazine whose intent is to be global.” “Projects we’re not used to seeing in other magazines.” Bernard TSCHUMI, architect, Bernard Tschumi Architects office (Paris, New York) Karine CHARTIER et Thomas CORBASSON, architects, Chartier – Corbasson office (Paris) 7 FOCUS ON INTERNATIONAL READERSHIP France Since 1930, the magazine’s influence 35% enabled AA to have a strong presence International all over the world. 65% 35% of the AA’s readers live outside France, in 57 countries! “There is always an artistic viewpoint on avant-garde, READERSHIP GEOGRAPHIC ORIGIN international architecture and it enables us 62% of AA’s international readers are Brazil 2% to discover a new world.” Europeans, spread across 28 countries. Netherlands 3% Dominique JAKOB Japan et Brendan MACFARLANE North America, alone, represents more 4% Architects, Jakob + MacFarlane agency (Paris) than 20% of AA’s readership. Spain 4% United Kingdom 6% Germany 8% Italy 8% Belgium 8% As our readers tell us, the French/English Canada 9% bilingualism “gives to the publication Switzerland 11% another dimension”. United States of America 12% Rest of the world 25% INTERNATIONAL READERSHIP GEOGRAPHIC ORIGIN 8 THE INSTITUTIONAL REFERENCE MAGAZINE 24% of the international readership is Art galleries and museums “A great help in training 2% composed of the most prestigious and criticism.” schools, their libraries and their Students professors (Columbia, Harvard, MIT, 3% Yves LION Architect, Lion & Associés office (Paris), Yale, UCLA, AA School...). Individuals and enlightened curator of the French pavilion at the 2012 amateurs 4% Venice architecture Biennale Public institutions and cities Since 1930, AA has been the only French 8% magazine to follow architects, from Publishing houses, bookstores, their studies to the construction of their communication agencies 13% largest projects, throughout the world! Libraries, schools, universities and professors 24% Architecture offices management and architects 42% INTERNATIONAL READERSHIP OCCUPATION “With L’Architecture d’Aujourd’hui, you can really have a clear overview of what’s happened in architecture, throughout the world.” Julien DE SMEDT Architect, JDS Architects office (Copenhagen, Brussels, Belo Horizonte, Shanghai) 9 THEY READ AND SUPPORT The prescribers’ and opinion leaders’ publication. WORLD-CLASS ARCHITECTURE FIRMS THE MOST PRESTIGIOUS CULTURAL VENUES Dominique PERRAULT - National Library of France Louis Vuitton Foundation, Centre Georges Pompidou, Jean-Michel WILMOTTE - transformation of the Hotel Lutetia in Paris Musée des Arts Décoratifs, Jeu de Paume, Christian DE PORTZAMPARC - Cidade da Musica in Rio de Janeiro Cité de l’architecture & du patrimoine, Centre Culturel Suisse, Richard ROGERS - extension of the British Museum in London Enrico Navarra gallery, Patrick Seguin gallery, Villa Noailles Kengo KUMA - China Academy of Arts in Hangzhou and Hermès Foundation in France, SNOHETTA - The Norwegian National Opera in Oslo MOMA in New York, MAXII in Rome, Art Institute of Chicago, Aga Khan MVRDV - Market Hall in Rotterdam Trust for Culture in Geneva, Prada Foundation in Milan, AREP - Casa-Port station in Casablanca and all major art galleries, cultural centers and museums across the world. AS WELL AS ALL THE MEMBERS OF THE EDITORIAL BOARD THE MOST IMPORTANT PUBLIC INSTITUTIONS, UNIVERSITIES AND SCHOOLS Jean NOUVEL, Patrick BOUCHAIN, Frank GEHRY, Anne LACATON & Jean-Philippe VASSAL, Winy MAAS, Ministries, city councils, regional institutions, corporate bodies and Shigeru BAN, Aldric BECKMANN, Philippe STARCK, syndicates - in France and abroad, French architecture schools such Benedetta TAGLIABUE, Renzo PIANO... as ESA in Paris, Princeton, Yale, Columbia and Harvard in the USA, AA School (London), EPFL (Switzerland) and all major universities around the globe. 10 FOCUS ON THE WEBSITE KEY FIGURES • 35.000 unique visitors per month • 135.458 pages seen per year • 2 minutes spent on the website, in average • 3 pages seen per session, in average • 11 % of visits from smartphones VISITORS 49 % France 26 % Europe 6 % North America 8 % Africa/Middle East 6 % South America 5 % Asia and Oceania 11 FOCUS ON SOCIAL NETWORKS 21.450 likes AUDIENCE Profile