Sessions for Friday, April 20 Friday, 09:15 AM - 10:45 AM Friday, 09:15 AM - 10:45 AM, Scottsdale (Floor 5) Track: Behavioral Operations 1 Session: Bounded Rationality and System Dynamics in OM Chair(s): Maximiliano Udenio 025-0918 Managing the Dynamics of Process Improvement: Production, Improvement, and Learning Brad Morrison, Assistant Professor, Brandeis International Business School, United States Using a system dynamics model of process improvement under constrained resources that must do both production and process improvement, simulation analysis highlights the tradeoff between production and improvement and demonstrates a tipping point that demarcates enduring high production levels. Results show that policies that favor learning lead to superior performance. 025-1320 Regulatory Systems and Loss Aversion in Newsvendor Model Xiang Zhang, Associate Professor, Beijing Institute Of Technology, China We propose a behavioral model to predict judgmental and decision making behavior by incorporating loss aversion and regulatory orientations in newsvendor framework. The proposed model shows that both the optimal order quantity and profit are substantially influenced by the bounded rationality and regulatory orientations. 025-1291 Cultural dimensions of agile supply chain management Diego Fogaça, Student, Universidade De Sao Paulo, Brazil Fernando Almada Santos, Assistant Professor, Universidade De Sao Paulo, Brazil Rafael Souza, Student, Universidade De Sao Paulo, Brazil Raul Toledo, Student, Universidade De Sao Paulo, Brazil Marcos Gandra, Student, Universidade De Sao Paulo, Brazil This paper investigates the relationships between Hofstede’s cultural dimensions and agile supply chain management. These concepts have their main characteristics presented. The conclusions are that the agile supply chain management is related to the following cultural dimensions: low power distance, collectivism, low uncertainty avoidance, femininity and long term orientation. 025-0618 The Impact of Bounded Rationality on the Revenue Sharing Contract Decisions Ehsan Elahi, Assistant Professor, University Of Massachusetts Boston, United States Chinthana Ramaswamy, Student, University Of Massachusetts Boston, United States This research uses experimental approach to investigate the reasons behind the deviation of decision makers from choosing optimal values in the context of supply chain contracts. Specifically, we explore the role of bounded rationality on the order size placed by a retailer to its supplier in a revenue sharing contract. 025-1817 An analysis of the effect of response speed on the bullwhip effect using control theory Maximiliano Udenio, Student, Technische Universiteit Eindhoven, Netherlands Jan Fransoo, Professor, Eindhoven University of Technology, Netherlands We use transfer functions to analyze the effect of inventory policies on non-stationary performance. We extend earlier research by explicitly modeling decision makers' reaction times and supply line weighing. We gather additional insights to our previous studies on the BWE and upstream demand evolution. Friday, 09:15 AM - 10:45 AM, Lincolnshire II (Floor 6) Track: Empirical Research in OM Empirical Research on Firm Performance 2 Session: Chair(s): Amrou Awaysheh 025-0020 The Relationship of Financial and Inventory Performance of Manufacturing Firms in Indian Context Jighyasu Gaur, Student, University Of Memphis, United States Sourabh Bhattacharya, Associate Professor, IMT, India We examine the relationship between the discrete components of inventory, namely, Raw material inventory, Work-in-progress inventory, and Finished goods inventory, and financial performance of Indian manufacturing firms. The results of our study indicate that Finished goods inventory is the most important decisive factor for Indian Manufacturing firms. 025-1256 Inventory Decisions and the Financial Performance of the Firm Ralf Seifert, Professor, IMD, EPFL, Switzerland Olov Isaksson, Student, EPFL, Switzerland We examine the financial consequences that inventory decisions have on firm performance. First, we investigate how controlling for endogeneity affects our results. Secondly, we explore the heterogeneity between the three inventory components - RM, WIP and FG. Thirdly, we examine the robustness of our results over a 29-year period. 025-0507 Empirical investigation of strategic agility and its impact on operational and firm performance Hojung Shin, Associate Professor, Korea University, Korea, Republic of (South Korea) Jae-Nam Lee, Associate Professor, Korea University, Korea, Republic of (South Korea) Hosun Rhim, Professor, Korea University, Korea, Republic of (South Korea) DaeSoo Kim, Professor, Korea University, Korea, Republic of (South Korea) This study empirically explores the relationships among strategic agility, operational performance (responsiveness), and firm performance (customer retention and financial performance) from the dynamic capabilities perspective. Using structural equation modeling, we perform confirmatory analyses to test the hypothesized associations in the structural models. We discuss findings, managerial implications and theoretical contribution. 025-1749 The Impact of Socially Responsible Practices on Firm Performance Friday, 09:15 AM - 10:45 AM Amrou Awaysheh, Assistant Professor, Instituto De Empresa, Spain This paper examines the relationship between the announcement of socially responsible practices (SRP) and the stock market response to these practices. Empirical results show that there is a significant positive return associated with the announcement of SRP, and a significant negative return associated with negative SRP. Friday, 09:15 AM - 10:45 AM, Ohio State (Floor 6) Track: Empirical Research in OM 3 Session: Empirical Research II Chair(s): Marly Carvalho Alvaro Gehlen de Leao 025-1282 Can Hot-Hand Prevail in Lottery Games? Theory, Evidence, and Applications Qingxia Kong, Student, National University Of Singapore, Singapore Nicolas Lambert, Assistant Professor, Stanford University, United States Chung-Piaw Teo, Professor, National University Of Singapore, Singapore In this paper, we investigate how game designs shapes customers' perceptions of randomness. We create a simple economic setting in which a sequence of random outcomes are generated and build a Bayesian Updating model to explore conditions under which the Hot-hand Fallacy appears. 025-0870 Paradigm: a bibliometric analysis of papers presented at the POMS´s Conference in the period 2000 to 2011 Joao Santos, Professor, Universidade Metodista De Sao Paulo, Brazil Jose Massaroppe, Professor, Universidade Metodista De Sao Paulo, Brazil José Claro, Professor, Universidade Metodista De Sao Paulo, Brazil Shows on bibliometrics paradigm in papers presented at POMS 2000 to 2011, establishes the profile of the authors and the relationships contained in its theoretical content. We used the portal of the POMS and the abstracts contained in each of the events of the period, seeking to highlight the concept. 025-1422 A vision of effective use of IT in supporting SCM firms in the region of Sao Bernardo do Campo, Brazil Clovis Galdino, Student, Universidade Metodista De Sao Paulo, Brazil Joao Santos, Professor, Universidade Metodista De Sao Paulo, Brazil Dagmar De Castro, Professor, Universidade Metodista De Sao Paulo, Brazil The adopted was a field survey then collected data show that the determinative factors of better competitive environment positioning and SCM best practices was reached by enterprises that got better understanding such variables with introduction and maintenance of practices of Competitive Intelligence through the environmental scanning coming from several sources. 025-1605 LABICIN: a social responsible initiative to provide competitive intelligence for Brazilian companies Alvaro Gehlen de Leao, Professor, Pontifical Catholic University Of Rio Grande Do Sul, Brazil Danielle Pozzo, Student, Pontifical Catholic University Of Rio Grande Do Sul, Brazil Sandro Ce, Professor, Pontifical Catholic University Of Rio Grande Do Sul, Brazil Marina Finestrali, M.Sc., Federation of Industries of the State of Rio Grande do Sul, Brazil LABICIN, a University-Industry project with a social responsible perspective, is a pioneer initiative to produce researches under the concept of international competitive intelligence for companies looking for expansion in foreign markets. Besides, this partnership has also provided a valuable opportunity for undergraduate students to gain professional experience during their studies. Friday, 09:15 AM - 10:45 AM, Purdue (Floor 6) Track: Marketing and OM Interface Application of OM-Marketing Models 4 Session: Chair(s): Ozden Gur Ali 025-0156 Developing the Interface between Purchasing and Marketing in French SMEs: Specific Stages and Challenges Calin Gurau, Associate Professor, Gscm -, France This study investigates the development of a formal interface between marketing and purchasing functions in French SMEs, during firms’ transition from survival to the growth stage in their organizational lifecycle. The findings reveal the specific stages and challenges of this process, by comparing two groups of manufacturing and distribution firms. 025-0563 Improved churn prediction and insights by more effective use of customer data: the case of private banking Umut Ariturk, Student, Koc University, Turkey Ozden Gur Ali, Assistant Professor, Koc University, Turkey Customer retention is an important component of CRM. Based on a case study we offer insights into the churn behavior