February 2012 Volume XLI Number 2 The A Publication of the American Translators Association CHRONICLE In this issue: Linguistic Discretion Industry Pioneers Branding Ourselves Make Your ATA Membership Count Opportunity. Market your services worldwide in ATA's online Directory of Translation and Interpreting Services. Networking. Connect with experienced translators, interpreters, and agencies who share your interests and issues. Knowledge. Expand your skills with professional opportunities online and throughout the U.S. Information. Get news and know-how, from terminology to software to business practices … and more. Services. Take advantage of members-only discounted business services, including small business and professional liability insurance plans. Visibility. Support an advocacy working for greater public awareness of the translation and interpreting professions. For detailed information, visit — www.atanet.org/aboutus/overview_ata.php It’s Time To Renew! From membership in any or all of ATA’s 16 divisions to discounted business services, ATA gives you the strategic edge that benefits your bottom line. Don’t miss a single day of benefits—renew today and let ATA continue to be your most important professional resource. It’s simple: Login to Renew Online Renew by Fax www.atanet.org/membership/renew.php Fax the ATA Membership Renewal form with your payment to: Renew by Mail +1-703-683-6122 Mail the ATA Membership Renewal form with your payment to: Renew by PayPal www.atanet.org/paypal.php for instructions American Translators Association Membership Renewal 225 Reinekers Lane, Suite 590 Questions? Need More Information? Alexandria, VA 22314 USA Contact: Kwana Ingram ATA Membership Services Manager Phone: +1-703-683-6100, ext. 3001 E-mail: [email protected] Thank you for your past support and for renewing for 2012. February 2012 Volume XLI American Translators February 2012 Number 2 Association 225 Reinekers Lane A Publication Suite 590 of the Alexandria, VA 22314 USA Contents American Tel: +1-703-683-6100 Translators Fax: +1-703-683-6122 E-mail: [email protected] Association Website: www.atanet.org FEATURES Editor Jeff Sanfacon The Importance of Linguistic [email protected] 10 Proofreader Discretion in the Age of Facebook Sandra Burns Thomson By John Watkins While contracts protect confidential information, we often misunderstand the terms. Art Directors Learn more about confidential information, the risks of disclosure, and what measures 10 Ellen Banker should be taken to protect it. Amy Peloff Advertising Getting Creative in the Classroom: Caron Mason, CAE 14 [email protected] School Outreach Winner Marcelo Pelliccioni +1-703-683-6100, ext. 3003 By Tess Whitty Fax: +1-703-683-6122 Marcelo Pelliccioni uses a variety of methods to educate students in middle school and Executive Director beyond about careers in translation and interpreting. Walter Bacak, CAE [email protected] 17 Translation and Interpreting on the Membership and American Frontier: Incidents and Issues General Information 14 Kwana Ingram By Eric A. Bye [email protected] Early on, interpreters and translators in North America wrestled with end-client revisions, errors, omissions, illegible copy— plus hazardous working conditions, treachery, and website: www.atanet.org mortal danger. The ATA Chronicle (ISSN 1078-6457) is published monthly, except bi-monthly in November/December, by the American Interview with Marcela Jenney: Translators Association, 225 Reinekers 22 Lane, Suite 590, Alexandria, VA 22314 Translators and Branding 2.0 USA. Periodicals postage paid at Alexandria, Virginia, and additional By Jennifer Bikkál Horne mailing offices. POSTMASTER: Send In today’s market, we need to create, cultivate, and maintain a brand identity that is address changes to The ATA Chronicle, consistent with our goals. 225 Reinekers Lane, Suite 590, Alexandria, VA 22314 USA. The American Translators Association (ATA) was established in 1959 as a not-for- profit professional society to foster and support the professional development of COLUMNS 17 translators and interpreters and to 6 From the President promote the translation and interpreting 7 From the Executive Director professions. The subscription rate for a member is $43 (included in the dues payment). The U.S. subscription rate for a nonmember is $65. Subscribers in Canada and Mexico add $25; all other DEPARTMENTS non-U.S. subscribers add $45. Single 26 The Entrepreneurial Linguist 30 Active and Corresponding copies are available for $7 per issue. 27 Blog Trekker Membership Review ©2012 American Translators Association 28 Upcoming Events 31 Member News 29 GeekSpeak 32 Dictionary Review Reprint Permission: 30 ATA Certification Exam Information 34 Translation Inquirer Requests for permission to reprint articles 30 New Certified Members 36 Humor and Translation should be sent to the editor of The ATA Chronicle at [email protected]. 3 Our Authors February 2012 Jennifer Bikkál Horne is an English and John Watkins has an extensive French translator and interpreter in Atlanta, background in product engineering and Georgia, where she runs Translations By Jen. localization, having worked in international She is an avid social networker who business for over 18 years. During his career, specializes in marketing. She is a member he has been involved in software product of ATA and the Atlanta Association of development, human resource policies and Interpreters and Translators. She blogs at procedures, and business process engineering. www.translationsbyjen.wordpress.com. He spent 10 years in Europe working at an Contact: [email protected]. international government agency to make the skies safer for air travel in 22 languages. He has an M.Sc. from the University of Cincinnati. Contact: Eric A. Bye is an ATA-certified French➝English translator in North [email protected]. Springfield, Vermont, with many years of experience. He translates nonfiction books and journalistic texts from French, Spanish, and German into English in Tess Whitty is an English➝Swedish freelance translator and owner of such fields as sports, art, science, pets, and technology. Contact: Swedish Translation Services, specializing in software localization, information [email protected]. technology, user manuals, marketing, and business communication. She is the chair of ATA’s Chapters Committee and president of the Utah Translators and Interpreters Association. She shares her expertise in marketing and translation through presentations, webinars, and her Swedish Translation Services blog: www.swedishtranslationservices.com/blog. Contact: [email protected]. American Translators Association 53rd Annual Conference San Diego, California February 2012 Volume XLI Number 2 The A Publication October 24–27, 2012 of the American Translators Association CHRONICLE Send a Complimentary Copy If you enjoyed reading this issue of The ATA Chronicle and think a colleague or Advertising organization would enjoy In this issue: it too, we’ll send a free copy. Directory Linguistic Discretion Industry Pioneers Simply e-mail the recipient’s Branding Ourselves name and address to Kwana h Ingram at ATA Headquarters— Landmark Audio Technologies [email protected]—and she will 33 www.LandmarkFm.com send the magazine with a note indicating that the copy is being sent with your compliments. 37 University of Arizona Help spread the word about ATA! nci.arizona.edu 4 The ATA Chronicle n February 2012 American Translators Association Get Ready 53rd Annual Conference ToGo! Hilton San Diego Bayfront . October 24 ----- 27, 2012 San Diego, California Plan to Register Registration begins in July Get Ready You will receive the Preliminary Program and Registration ToNetwork! Connect with over 1,800 colleagues Form with the July issue of The ATA Chronicle. from throughout the U.S. and around the world. Renew your motivation by meeting people with similar interests and sharing Book Your Room your experiences. Build potential partnerships that will help Hilton San Diego Bayfront you personally and professionally. Listen to the buzz among 1 Park Boulevard, San Diego, California, USA 92101 freelancers, project managers, business owners, and government Special ATA Room Rates (exclusive of tax) representatives. Single = $259 / Double = $279 ATA rates include complimentary Internet These special rates are available until October 1, 2012, or as space allows. Make your reservations online at Get Ready www.atanet.org/conf/2012/hotel.htm. Or call To Learn! Choose from over 175 sessions that +1-800-HILTONS and ask for the special ATA rate. feature a variety of languages, topics, and skill levels. Focus on practical skills and theory, or join discussions that examine Offer to Speak the current state of your profession or offer a look to the future. Submit a Proposal by March 12 . Be inspired and challenged to consider new ideas. Discover Speaking at the ATA Annual Conference is a challenging the lessons learned from colleagues who have dealt with the and rewarding opportunity. By sharing your expertise, you will increase your recognition in your field. Learn more at exact problems you are currently facing. www.atanet.org/conferencesandseminars/proposal.php. Promote Your Company Visit Us Online at Exhibit . Sponsor . Advertise Take this opportunity to reach over 1,800 attendees www.atanet.org/conf/2012 who need your services and products. Learn more at www.atanet.org/conf/2012/advertise.htm. From the President Dorothee Racette [email protected] Thinking Strategically: ATA’s Certification