Wine-Grower-News #308 7-12-15 Midwest Grape & Wine Industry Institute: http://www.extension.iastate.edu/Wine Information in this issue includes: USDA Announces Risk Management Education Program Grants Impressive: Missouri Vine/Wine Economic Impact Study Winery Waste Water Study - Michigan Results from the Wisconsin State Fair Wine Competition 2015 Vermont Vineyard Feasibility Study – An Eye Opener 2014 Economic Impact of the Craft Beer Industry in Iowa 7-21, Sparkling Wine Workshop Series – UW-Madison VESTA Fall Wine Production Internship VIN 257 7-29, Vineyard Walk – West Madison Ag Research Station at Verona, WI Iowa Wine Growers Association’s 2016 Annual Conference EPA Soliciting Comments on Monarch Butterfly & Herbicides 7th Annual International Cold Climate Wine Competition Videos of Interest Show n Tell Marketing Tidbits Neeto Keeno Notable Quotables Articles of Interest Calendar of Events USDA Announces Risk Management Education Program Grants Details: http://www.rma.usda.gov/news/2015/07/cooperativeagreements.pdf 1 Impressive: Missouri Vine/Wine Economic Impact Study A just completed economic impact study was commissioned by the Missouri Wine and Grape Board and conducted by Frank, Rimerman + Co. LLP based on data collected from 2013. This is the same company who was commissioned to do the 2012 Iowa grape and wine industry economic impact study. The 2012 Iowa economic impact study showed a $420 million total economic impact from 99 wineries and $15 million in retail wine sales. This calculates out to a $28 economic impact from each $1 in retail wine sales or an average of $4.24 million impact per winery. The 2013 Missouri economic impact study showed a $1.76 billion total economic impact from 128 wineries and $52 million in retail wine sales. This calculates out to a $34 economic impact from each $1 in retail wine sales or an average of $13.75 million per winery. The modern day Missouri Grape and Wine Industry gained its momentum approximately 30 years prior to Iowa starting to gain momentum around the year 2000. Even though Missouri (population 6.1 million) has twice as many people as Iowa (population 3.1 million), it still stands as a good example of where the Iowa industry could move to in the future. You can view the entire 2013 Missouri Economic Impact Report here: http://missouriwine.org/wp-content/uploads/2012/12/2015-Missouri-Wine-Economic-Impact-Report.pdf You can find the Missouri Wine infographic shown above here: http://files.ctctcdn.com/d835f869001/501603f1-f89f-42a8-b3dd-db7a62d18765.pdf Winery Waste Water Study - Michigan The Michigan Grape and Wine Industry Council and industry members met with Michigan Department of Environmental Quality (DEQ) staff in June to discuss ongoing efforts around winery wastewater in Michigan. Lakeshore Environmental recently published a two-year study on winery waste water in Michigan. Five Michigan winery participants were chosen to participate in this study. Wineries A, B, C, D, and E were chosen based on various factors. Ultimately, three different treatment systems were examined throughout this study. Wineries A, B, and E operated subsurface passive aeration systems; Winery C operated an existing dry well treatment system; Winery D utilized surface land application for wastewater treatment. 2 Findings from this study indicated that surface land application and subsurface passive aeration were effective long term treatment options for Michigan wineries. The dry well system was found to be a short term solution only; evidence of clay and sludge development and general infiltration concerns arose in systems older than approximately 2 years (seasons) in use. Aeration in one or more of the settling tanks, where utilized, was highly effective as a pretreatment option, prior to discharge to the onsite system. The full Michigan Winery Wastewater report can be found here: http://www.lakeshoreenvironmental.com/wp-content/uploads/2015/07/Final-Report-Winery-Study-791N4300099-FINAL.pdf Results from the Wisconsin State Fair Commercial and Amateur Wine Competition can be found here http://wistatefair.com/competitions/judging-results/ 2015 Vermont Vineyard Feasibility Study – An Eye Opener Mark Cannella, Farm Business Management Specialist for the University of Vermont just completed a 2015 Vermont Vineyard Feasibility Study that will shock many small vineyard operators and others thinking of establishing a commercial vineyard. It definitely exposes the business feasibility of larger vineyards and/or combining a vineyard with a winery operation. The 21 year cash flow model was used on vineyards sizes of 5, 15 and 20 acres. Even though it was developed to match aspects of cold climate viticulture, winemaking and markets that are unique to Vermont. It does expose some hard trend lines that can be used here in the Midwest. Some of the assumptions used in this feasibility study that would differ from what we commonly see here in the Midwest would include Assumptions Vermont Midwest_________________ Vines/acre 812 544 to 726 Value / Ton $2,000 $1,000 to $1,600 Mature Yield / ac. 4 – 4.5 tons $3 – 4 tons (weather problems!) 18’ spaced Tile Drainage $3,000/ac. Very, very, very, very seldom. Land Value/ac. $3,250 to $6,000 Probably 20 to 35% higher. The following quote from this study pretty well sums it up! “A conundrum faces growers scaling-up from what may start as a hobby (perhaps less than 2 acres) to a transition size of 3-8 acres that is intended to perform as a commercial business. Growing grapes at this scale can be cost-prohibitive and logistically challenging due to the associated labor challenges, problems with sizing machinery, and 3 efficiency problems. Many small vineyard and winery operators will openly declare that their profits are most readily earned in the winery and not in the vineyard.” Mark plans to develop some fact sheets and simple calculators later this year that can be used by those considering getting into growing wine grapes. The 22 page 2015 Vermont Vineyard Feasibility Study can be found here: http://blog.uvm.edu/farmvia/files/2013/03/FBRR014-2015-VineyardFeasibilityStudy.pdf $100+ Million The 2014 Economic Impact of the Craft Beer Industry in Iowa by: Iowa Wine & Beer Development Board http://www.traveliowa.com/UserDocs/2014_Iowa_Craft_Beer_Economic_Impact_Report.pdf 88 Pages of Great U.S. & Iowa Facts, Figures & History 7-21, Sparkling Wine Workshop Series – UW-Madison What: Three session live or webinar workshop series covering the traditional method of sparkling wine production. When: Tues. 7-21-15, Overview of Traditional Method Sparkling Wine Production, Base Wine Preparation, and Style Options for Cold Climate January 2016, Base Wine Blending and Bottle Fermentation May 2016, Disgorging, Dosage and Final packaging Where: Pyle Center, UW-Madison, 107 Langdon St. Madison, WI. Cost (6-21): $50 in person attendance at The Pyle Center, $40 for either the live webcast or archived recording (plus processing fees) Speakers: Michael Jones, Fermentation Specialist, Scott Laboratories Mark Wenzel, Winemaker-Proprietor, Illinois Sparkling Company (via video conference) Larry Mawby, Winemaker-Proprietor, L. Mawby Winery (via video conference) Course Registration for Workshop #1 deadline is July 16, 2015 Details here: http://foodsci.wisc.edu/extension/sparkling_wine_workshops/ Contact: Nick Smith, Enology Outreach Specialist University of Wisconsin-Madison [email protected] or ph: 608-890.3397 4 Maréchal Foch (French pronunciation: [mɑreʃɑl fɔʃ], is an inter-specific hybrid French red wine grape variety. It was named after the French marshal Ferdinand Foch (1851-1929), who played an important role in the negotiation of the armistice terms during the closing of the First World War. It was developed in Alsace, France, by grape hybridizer Eugene Kuhlmann. --- WikipediA VESTA Fall Wine Production Internship VIN 257 Sign up deadline: 7/27/15, which is earlier than the regular fall classes. Instructor: Dennis Emslie Drummond This course (internship) is designed to provide a student who has completed major course sequences with an intense level of practical and realistic winery operation experiences, sufficient to equip him/her with sufficient skills and work experience for an entry-level position in the wine industry. Students involved in this program will participate in a full time Crush Season internship at a supporting winery, and are expected to use the time and opportunities to further their understanding of the wine making process and common winery operations. All other VESTA Fall Class Registration Deadline is 8-14-15 Details: http://www.vesta-usa.org Save the Date Iowa Wine Growers Association’s 2016 Annual Conference Feb. 28-29, Prairie Meadows Hotel –Racetrack & Casino , Altoona, IA. Details later here: http://iowawinegrowers.org/ 7-29, Vineyard Walk – West Madison Ag Research Station at Verona, WI When: 4 to 6 p.m. Wednesday, July 29th Where: West Madison Agricultural Research Station 8502 Mineral Point Road, Verona, WI No Pre-registration necessary Sponsored by: UW Extension Details: http://news.cals.wisc.edu/2015/07/08/uw-madison-agricultural-research-station-field-days-for-2015-season/ 5 The US Environmental Protection Agency (EPA) is soliciting public comment on potential actions or a combination of actions that would be the most effective in reducing the impacts of herbicides on the monarch butterfly. The deadline for comments is July 24, 2015. Learn more on the EPA website (may be slow to load). The action is to gather comments on an earlier report called Risk Management Approach to Identifying Options for Protecting the Monarch Butterfly. A copy of the report is available at www.regulations.gov under docket ID number EPA-HQ-OPP- 2015-0389. International Cold Climate Wine Competition Registration is now open for the 7th annual International Cold Climate Wine Competition, which will be held on August 18, 2015, on the St. Paul campus of the University of Minnesota. There are 38 official cold climate grape varieties eligible for this competition which are considered to be hardy without winter protection in USDA Zone 4 and are known to survive temperatures of -20°F or lower.