DIY Podcasting: Benefits for Teaching & Learning Rodney B. Murray, Ph.D. Executive Director of Academic Technology University of the Sciences Philadelphia, PA Rev. 12/2018 www.RodneyMurray.com DIY Podcasting: Benefits for Teaching & Learning !2 Check out my background at www.rodneymurray.com. www.USciences.edu DIY Podcasting: Benefits for Teaching & Learning !3 First a brief ad about University of the Sciences" www.USciences.edu DIY Podcasting: Benefits for Teaching & Learning !4 You may have seen this on TV" USciences at a Glance • A private, coed university founded in 1821 as Philadelphia College of Pharmacy, the first school of pharmacy in North America • 19 buildings on 30 acres in Philadelphia’s University City • Undergraduate: 1,248 • Graduate: 1,054 • More than 20 majors in three colleges • MS programs: 15 • PhD programs: 11 • Professional programs: 3 (PharmD, DPT, DrOT) • Certificate programs: 8 DIY Podcasting: Benefits for Teaching & Learning !5 We’re proud of our long heritage. Famous Alumni and their Companies • Eli Lilly & Company • Rorer Pharmaceuticals (Sanofi) • Warner-Lambert (Pfizer Inc.) • McNeil Laboratories Inc. (Janssen Pharmaceuticals, Inc.) • Wyeth Pharmaceuticals (Pfizer Inc.) • Burroughs Wellcome & Company (GlaxoSmithKline) DIY Podcasting: Benefits for Teaching & Learning !6 There are no better examples than the titans of the pharmaceutical industry who graduated from the institution: Dr. Eli Lilly (class of 1907) and his father, Josiah K. Lilly (Class of 1882)—founders of Eli Lilly and Company Gerald F. Rorer (class of 1931)—founder of Rorer Pharmaceuticals, which is now Sanofi William R. Warner (class of 1856)—founder William R. Warner & Co., which became Warner-Lambert before merging with Pfizer Inc. Robert L. McNeil, Jr. (class of 1938) and his grandfather, Robert McNeil (class of 1876)—founder of McNeil Laboratories Inc., which was split into two separate corporations: McNeil Consumer Products Company (now McNeil Consumer Healthcare) and McNeil Pharmaceutical (now part of Janssen Pharmaceuticals, Inc.) John Wyeth (class of 1854)—founder of John Wyeth & Brother, which is now part of Pfizer Silas M. Burroughs (class of 1877) and Sir Henry S. Wellcome (class of 1874)—founders in England of Burroughs Wellcome and Company, which is now part of GlaxoSmithKline Educational Objectives !7 Educational Objectives You will learn" • The history of podcasting • How to –Create –Publish –Distribute your own podcasts • The benefits of podcasting for teaching & learning • Where to look for more information DIY Podcasting: Benefits for Teaching & Learning !8 Questions for you... !9 Background !10 Web 2.0 – Now YOU can participate Web 1.0 (Read-Only) Web 2.0 (Read / Write) DIY Podcasting: Benefits for Teaching & Learning !11 Web 1.0 Information resource (read only) Marketing must for all serious businesses A commercial success (Amazon, eBay etc.) Web 2.0 The “participatory” or “read/write” web Blogs, Wikis, Podcasts, “web desktop” E.g., Wikipedia, Facebook, YouTube, Twitter Podcasting Definition • Definition: Audio or video recordings designed to be downloaded and played on portable media devices, or (more recently) streamed • Like TIVO for Internet radio • Allows time and place shifting DIY Podcasting: Benefits for Teaching & Learning !12 Fastest growing Web 2.0 technology Grew faster than DVD adoption Somewhat like TiVo for radio Variation on Web 1.0 streaming Internet radio, allowing time and place shifting iPods are Not Required DIY Podcasting: Benefits for Teaching & Learning !13 People used to think you needed an iPod to listen to podcasts. Before smartphones, you needed an MP3 player or" You could burn a podcast to a CD and play it on the CD or DVD player in your living room or your car. It’s audio content/entertainment when and where you want it. Podcasting History !14 Adam Curry, the first VJ on MTV (1987-1993) is now the ‘Pod Father’ (2005 - now) DIY Podcasting: Benefits for Teaching & Learning !15 Adam Curry was quite an entreprenuer. He registered the domain, MTV.com but had to give it back. Adam Curry 1st video jockey on MTV (‘90s) www.curry.com Daily Source Code (2004)(dailysourcecode.mevio.com) iPodder / IndiePodder / Juice PodShow (www.podshow.com) Podsafe Music Network (www.podshow.com/music/) No Agenda Podcast (www.noagendashow.com) Adam Curry's Daily Source Code - Steve Jobs in 2005, at D3 Conference DIY Podcasting: Benefits for Teaching & Learning !16 Steve jobs demonstrating podcasting at the D3 conference in 2005 to Kara Swisher and Walt Mossberg. RSS 2.0 Makes Podcasting Work “Really Simple Syndication” RSS 2.0 added the link to audio or video media “Subscribing” is usually FREE DIY Podcasting: Benefits for Teaching & Learning !17 One of the most important pieces of Web 2.0 technology involves the syndication of website content. Specifically, RSS (Really Simple Syndication) is a standardized protocol which makes a portion of a web site (web feed) available to individual subscribers[1]. Earlier versions of RSS contributed to the rise of blogs. RSS 2.0 introduced the concept of an “enclosure,” a link to another file – an mp3 audio file in the case of podcasts. Web feeds allow users to capture each new episode on the site using an “aggregator” or “podcatcher.” RSS 1.0 led to rise of BLOGS, i.e., “web logs” RSS 2.0 allows an “enclosure”, a link to another file, e.g., and mp3 audio file RSS (Really Simple Syndication) 2.0 is a Web 2.0 technology that allows website syndication Allows portion of website, called a “web feed”, to be available to individual subscribers “Subscribing” doesn’t imply cost; most are free [1] Here, subscribing refers to the technology of obtaining the content, not the cost. Most podcasts today are free and don’t require a payment to subscribe. Podcasting – Everyone is doing it Bloggers Amateurs Broadcasters Radio shows NPR “In the Media” YOU! DIY Podcasting: Benefits for Teaching & Learning !18 Tech savvy amateurs, including many bloggers, were the first to podcast. Education institutions of all sorts are beginning to make course content available as podcasts. Professional broadcasters and syndicated radio shows are now making their content available as podcasts. NPR’s “In the Media” was one of the first to appear. Apple was late to the game but gave podcasting a big boost about a year ago when they began to add podcasts to their iTunes music store directory. Now a search on iTunes lists almost 5,000 educational podcasts. Experienced bloggers Tech savvy amateurs Professional broadcasters Syndicated radio shows NPR “In the Media” “This Week in Tech” (Leo Laporte) Education institutions Leo Laporte, TWIT TV URL: twit.tv DIY Podcasting: Benefits for Teaching & Learning !19 The TWiT Network (https://twit.tv/) Shows This Week in Tech This Week in Google This Week in Law Security Now MacBreak Weekly The New Screen Savers and 18 more! DIY Podcasting: Benefits for Teaching & Learning !20 Here I am meeting my podcasting hero, Leo Laporte of TWiT TV. He’s built a multi-million dollar podcasting empire! Podcasting is Growing 525,000 active shows 18.5 million episodes 1 BILLION podcast subscribers in iTunes! DIY Podcasting: Benefits for Teaching & Learning !21 > 525,000 active shows > 18.5 million episodes > 1 BILLION podcast subscribers in iTunes! Here are some Podcasting Stats and Facts from https://www.podcastinsights.com/podcast-statistics/ DIY Podcasting: Benefits for Teaching & Learning !22 https://www.podcastinsights.com/podcast-statistics/ DIY Podcasting: Benefits for Teaching & Learning !23 https://www.podcastinsights.com/podcast-statistics/ DIY Podcasting: Benefits for Teaching & Learning !24 From Nielsen Podcast Insights. How to Podcast !25 How that you know what podcasting is and a bit about the history, how do you create your own podcast? DIY Podcasting: Benefits for Teaching & Learning Concept map for producing a podcast. Create your Podcast DIY Podcasting: Benefits for Teaching & Learning !27 Podcaster – How do you do it? • Plan episode and write script • Record audio file in mp3 format • Upload mp3 and “show notes” to web servers • Create an RSS feed • Submit to iTunes and other podcast directories (optional) DIY Podcasting: Benefits for Teaching & Learning !28 Required Hardware • PC or Mac • Microphone • Server for MP3 files • Server for Show Notes DIY Podcasting: Benefits for Teaching & Learning !29 For podcast producers, podcast technology uses existing Internet standards, and freely available audio recording software and hardware. Anyone with an Internet connection and a well equipped laptop can push their program out to the web. A lot of podcasters use a talk radio style. Some music is being included in the Podcasts, but songs better be “podsafe”, i.e., not restricted by the copyright holder. There are now several music services online that specialize in promoting podsafe music (http://music.podshow.com/ and http://www.magnatune.com/). Required Software • Sound waveform editor app • FTP (file transfer protocol) app • Blog website DIY Podcasting: Benefits for Teaching & Learning !30 For podcast producers, podcast technology uses existing Internet standards, and freely available audio recording software and hardware. Anyone with an Internet connection and a well equipped laptop can push their program out to the web. A lot of podcasters use a talk radio style. Some music is being included in the Podcasts, but songs better be “podsafe”, i.e., not restricted by the copyright holder. There are now several music services online that specialize in promoting podsafe music (http://music.podshow.com/ and http://www.magnatune.com/). Buy a good quality microphone • USB Condenser microphones are best • Connect to your PC or Mac USB input • Battery powered remote microphone recorders are available • iOS or Android recording apps may be used in a pinch DIY Podcasting: Benefits for Teaching & Learning !31 DIY Podcasting: Benefits for Teaching & Learning !32 I use a Samson CO1U Pro kit similar to this. Audio Quality is Paramount • Sample from RPP #1 (2/2006) • Sample from RPP #115 (10/2013) DIY Podcasting: Benefits for Teaching & Learning !33 See how my audio quality has changed over the years.