GENERAL MEETING BROCHURE Annual Ordinary and Extraordinary General Meeting Wednesday, 30 June 2021 at 10 a.m. $$ # % 4 !#$%% %)% !#%#$ 1 % #$ &% $ !# ! $ * % !#%#$ 27 1 ( % !#%!% % # % 2 5 #! #%$ % $&!#'$ #* # 78 2 # % & # 6 #! #%$ % $%%&% #* &% #$ 91 % 6 #"&$%$ # '#* 3 #! #% % !#%#$ 9 &%$ #% 105 Lagardère SCA French partnership limited by shares (société en commandite par actions) with a share capital of €799,913,044.60 Registered office: 4, rue de Presbourg - Paris 16e (75), France Registered with the Paris Trade and Companies Registry under number 320 366 446 (SIRET number 320 366 446 00013) This English version has been prepared for the convenience of English-speaking readers. It is a translation of the original French Brochure de convocation prepared for the Annual Ordinary and Extraordinary General Meeting. It is intended for general information only and in the event of discrepancies, the French original shall prevail. !,,#! "+)' -$! (#%(# +-(!+, a benchmark in its industry. Other Activities, Lagardère News and Lagardère Live Entertainment, bore the brunt of the crisis on the advertising market in particular, as well as suffering from the closure of performance venues. However, the teams adapted quickly and creatively to continue to inform and to entertain, all whilst maintaining a sharp focus on controlling costs. These results underscore the relevance of our strategic model resulting from the refocusing completed in 2020, which is now based on two activities with diverse and complementary business models – a resilient powerhouse in Lagardère Publishing, and Lagardère Travel Retail, the growth engine primed for the rebound once the health crisis is under control – as well as Other Activities, and its roster of strong brands. This unprecedented period has also demonstrated the importance of our commitment to corporate social responsibility. Going beyond the need for health protection, the Group set up a Covid solidarity fund to support employees and partners who had suffered most from the crisis around the world. We also launched a host of solidarity initiatives, particularly through food and book donations in France and abroad. Lastly, despite the crisis, Ladies and Gentlemen, dear Shareholders, our Group has continued to roll out initiatives on key topics such First and foremost, I hope that you and those you hold dear are as promoting gender equality and diversity, and reducing holding up well and are in good health. single-use plastic in our operations. Faced with the unparalleled crisis brought about by the Covid-19 While the start of 2021 remained uncertain and continued to be pandemic and which shaped 2020, our Group was able to react marked by the health crisis, the signs of recovery are now swiftly to mitigate its impacts as much as possible. increasingly visible and our Group has everything it needs to get Since the onset of the crisis, our primary concern has been back on the path of growth and development. to protect the health of our employees across the world. Fortified by this confidence, I decided to submit a proposal for your Today, I would like to thank each and every one of our Group’s approval at the Annual General Meeting, to convert Lagardère SCA employees for their responsiveness, their adaptability, their hard from a partnership limited by shares into a joint-stock company work, and the exceptional dedication they have shown in ensuring with a board of directors. the continuity of our businesses during this unprecedented period. This renewed governance structure, which I know some of you Strengthened by this collective resolve, we have implemented large have been anticipating, is designed to pave the way for scale action plans to address the crisis, and in particular to reduce constructive and composed shareholder dialogue, and to reaffirm our costs and preserve cash both at divisional and corporate the Group’s integrity and managerial continuity, as I would have levels. the pleasure and honour of continuing to lead our Group as These efforts have paid off, as the Group restored profitability and Chairman and Chief Executive Officer, with Pierre Leroy as Deputy cash generation in the second half of the year. Chief Executive Officer at my side. Impacted differently by the crisis, our two core businesses This represents an important milestone in the Group’s history; an outperformed most of their respective competitors in 2020. Driven exciting step which I am firmly convinced will create value for all of by the resilience of the publishing industry and its diverse our stakeholders. international business model, Lagardère Publishing recorded an I would like to thank all of our shareholders for their loyalty and excellent performance with stable revenue and a 20% increase in support. recurring EBIT. Whilst greatly affected by the global slowdown in Arnaud Lagardère air traffic, Lagardère Travel Retail was able to quickly deploy corrective measures, which, together with its organisational agility, General and Managing Partner of Lagardère SCA resulted in a very good flow-through ratio of 19.9% in 2020, !(!+& !!-%(# +)$.+! )0 -) *+-%%*-! %( -$! !(!+& !!-%(# !(!+& !!-%(# +)$.+! )0 -) *+-%%*-! %( -$! !(!+& !!-%(# Given the context of the Covid-19 pandemic and in accordance with French Government Order no. 2020-321 dated 25 March 2020 as amended and extended, the Managing Partners of the Company have decided, in agreement with the Supervisory Board, that the Ordinary and Extraordinary Annual General Meeting of 30 June 2021 at 10:00 a.m. will be held behind closed doors, without the shareholders or other parties eligible to participate being present. Due to the government-mandated measures in force at the time the General Meeting is convened, in particular those relating to the closure of conference halls and social distancing requirements, the Company is unable to invite members to physically attend the Meeting. Shareholders will nonetheless be able to follow the entire General Meeting, which, as with every year, will be webcast live and recorded for later viewing, in French and English, on the Company’s website at www.lagardere.com. They will also be able to ask questions live. The following pages describe the ways in which shareholders can participate fully in this key occasion for exchanging information and discussion, despite the exceptional measures and regulatory constraints in place to protect the health of all. %* # !#%!% Pursuant to article R. 22-10-28 of the French Commercial Code (Code de commerce), participation in the General Meeting of Wednesday, 30 June 2021 is only permitted for shareholders who can prove their shareholder status by having their shares registered in an account in their name or in the name of the intermediary registered on their behalf pursuant to paragraph 7, article L. 228-1 of the French Commercial Code (the “Authorised Intermediary”), in the Company’s registered share accounts kept by its registrar SOCIÉTÉ GÉNÉRALE SECURITIES SERVICES (“SGSS”), at least two business days before the date of the General Meeting (the “record date”), i.e.: 00:00 Paris time on Monday, 28 June 2021. As shares of Lagardère SCA are essentially held in registered form, the rules for recording shares in its register require that, for each record day, the number of new records resulting from share acquisitions is offset by an identical number of deletions, and the subsequent registration of any new records is suspended until the register is balanced so as to avoid the issue amount being exceeded. The Company and its registrar SGSS depend on the transmission by authorised intermediaries of share movement instructions corresponding to the transactions carried out by their clients (records or deletions) to record shares in its registry. Shareholders are to pay particular attention to the risk related to shares registered on the record date that were acquired ahead of this date and the impact on voting rights granted by such shares at the General Meeting, even when they were acquired days before the record date. For more information, see the press release issued by the French financial markets authority (Autorité des marchés financiers – AMF) on 26 February 2021. % $ !#%!% % # % The General Meeting will be held behind closed doors and no entry cards will be issued. As they will be unable to attend the Meeting in person, shareholders are invited to participate by choosing one of the three following possibilities: VOTE BY POST OR ONLINE GRANT PROXY TO A THIRD PARTY Shareholders may vote on the resolutions put to the General Shareholders can grant proxy to any person of their choice who, Meeting either by using the paper form received with the as they will also be unable to participate physically in the General convening notice, or online using the Votaccess secure platform. Meeting held behind closed doors, should send their proof of proxy and voting instructions, by scanning the duly GRANT PROXY TO THE CHAIRMAN completed, dated and signed voting form, no later than Shareholders may also send a blank proxy form without naming a Saturday, 26 June 2021 by e-mail to: proxy, which will empower the Chairman of the Meeting to vote in [email protected]. favour of the draft resolutions presented or approved by the Proxies may be given, no later than Saturday, 26 June 2021, either Managing Partners and vote against all other draft resolutions. by using the paper form received with the convening notice, Proxies may be given either