Journal of Indonesian Tourism and p-ISSN: 2355-3979 Development Studies e-ISSN: 2338-1647 Journal of Indonesian Tourism and Development Studies EDITORIAL BOARD Chief Editor Luchman Hakim Ecotourism – Faculty of Mathematics and Natural Sciences, University of Brawijaya, Indonesia Team Editor Akira Kikuchi Yusri Abdillah Faculty of Administrative Sciences Department of Environmental University of Brawijaya, Indonesia University of Teknologi Malaysia, Malaysia Soemarno Soemarno Rukavina Baks Department of Soil Science Faculty of Agriculture Faculty of Agriculture University of Tadulako, Indonesia University of Brawijaya, Indonesia Regina Rosita Butarbutar University of Sam Ratulangi, Indonesia Iwan Nugroho Widyagama University – Indonesia Hasan Zayadi Devi Roza K. Kausar Department of Biology Faculty of Tourism Faculty of Mathematics and Natural Pancasila University, Indonesia Sciences Islamic University of Malang, Indonesia Managing Editor Jehan Ramdani Haryati Muhammad Qomaruddin Editorial Address 1st floor Building B of Postgraduate School, University of Brawijaya Mayor Jenderal Haryono street No. 169, Malang 65145, Indonesia Phone: +62341-571260 / Fax: +62341-580801 Email: [email protected] Website: jitode.ub.ac.id TABLE OF CONTENT Vol. 6 No. 3, September 2018 Halal Tourism Promotion in Indonesia: An Analysis on Official Destination Websites Muhammad Suradin .................................................................................................................................. 143-158 DOI: 10.21776/ub.jitode.2018.006.03.01 The Challenges of Developing Tourism Events in Bromo Tengger Semeru National Park Muhammad Iqbal Rosyidi .......................................................................................................................... 159-166 DOI: 10.21776/ub.jitode.2018.006.03.02 Community Efforts of Tutup Ngisor in Maintaining Art and Cultural Traditions Yohana Ari Ratnaningtyas .......................................................................................................................... 167-174 DOI: 10.21776/ub.jitode.2018.006.03.03 Tourism Destination in Remote Area: Problems and Challenges of Tourism Development in North Halmahera as Remote and Border Areas of Indonesia- Philippines Yerik Afrianto Singgalen, Gatot Sasongko, Pamerdi Giri Wiloso ............................................................... 175-186 DOI: 10.21776/ub.jitode.2018.006.03.04 The Role of Volunteer for the Management of Conservation-based Ecotourism in Clungup Mangrove Conservation Tambakrejo Village, Sumbermanjing Wetan Sub-District, Malang Ferik Antyo Agus Wibowo, Harsuko Riniwati, Iwan Nugroho.................................................................... 187-193 DOI: 10.21776/ub.jitode.2018.006.03.05 Development of Agrotourism Potentiality in Kampung Kopi Amadanom, Malang Edriana Pangestuti, Latifah Hanum, Lestari Eko Wahyudi ......................................................................... 194-199 DOI: 10.21776/ub.jitode.2018.006.03.06 Journal of Indonesian Tourism and doi: 10.21776/ub.jitode.2018.006.03.01 Development Studies E-ISSN : 2338-1647 http://jitode.ub.ac.id Halal Tourism Promotion in Indonesia: An Analysis on Official Destination Websites Muhammad Suradin* Ministry of Tourism Republic of Indonesia, Jakarta, Indonesia Abstract Nowadays, Halal tourism has become a popular form of tourism which attracting many countries to capitalize on the Muslim market. However, because of the Islamic law, targeting this market segment may not be the same as targeting the mundane tourism segment. Hence, a cohort of studies suggests that the internet could be a solution to reach this specific tourism market. Furthermore, some studies also suggest that to influence Muslim tourism destination choice, tourism destination organizations should use Islamic Attributes of Destination in their promotion campaigns. This is also the case of Indonesia as the world’s biggest Muslim country, which is trying to attract Muslim tourists visit. Nevertheless, the existing studies on halal tourism promotion in Indonesia are still scarce. Adopting the qualitative form of content analysis, this research tries to add to the scant studies on halal tourism destination promotion in Indonesia by examining the content in official websites of DMOs according to the Indonesia’s national plan on Halal tourism. Keywords: Halal Tourism, Islamic Attributes of Destination, Destination Management Organization, Websites. INTRODUCTION* is also considered one of the world’s prominent Indonesia is a homeland for 238.5 million destinations for Halal tourism according to the people [1] makes it the world’s fourth-most latest Global Muslim Travel Index (GMTI) report populated country as well as the world’s largest [8], as shown in Table 2. Muslim country [2]. In addition, Indonesia’s Table 1. Indonesia Absolute Contribution in 2016 economy is recognized as the world’s 10th Travel and Travel and 2016 largest economy in terms of purchasing power Tourism Total 2016 Tourism Total ('000 parity and members of the G20 [3]. Furthermore, Contribution to (US$bn) Contribution to jobs) tourism is considered as an important industry GDP Employment [4], an industry that plays a pivotal part and a 2 China 1001 1 China 69528 vital contributor to Indonesia’s national GDP and 7 India 208.9 2 India 40343 employment, as shown in Table 1. 12 Australia 136.2 5 Philippines 7357.2 15 Thailand 82.5 7 Indonesia 6708.6 In order to maintain the positive impact 20 Philippines 60.1 9 Thailand 5739 derived from tourism, the Ministry of Tourism of 22 Indonesia 57.9 12 Vietnam 4002.8 the Republic of Indonesia initiated the Indonesia World Average 57.3 SE Asia Average 3015.5 Halal Tourism in 2012 and continued with hosting 27 Malaysia 40.4 18 Cambodia 2252.3 the 1st IOC International Forum on Islamic 50 Vietnam 12.7 World Average 2152.9 Tourism in Jakarta in June, 2014 and launching SE Asia Average 30.1 24 Malaysia 1700.7 the Minister of Tourism and Creative Economy Source: World Travel and Tourism Council [9] Decree Number 2 in 2014, which specifically In fact, Lombok–West Nusa Tenggara, won 2 regulates Shari’a hotels in Indonesia [5,6]. awards in the World Halal Travel Summit 2015 Furthermore, in the last several years [10]. Apart from this, the Ministry of Tourism of Indonesia has been experiencing a consistent the Republic of Indonesia (from here referred as growth of international Muslim tourist arrivals, the MTRI), as the National Tourism Organization as illustrated in Figure 1. Indeed, there are (from here referred as the NTO) has announced several main generating markets for Indonesia 10 regions as the main destination for Halal including Saudi Arabia, the United Arab Emirates tourism [11], including Aceh, Central Java, East (from here refer as the UEA), Qatar, Kuwait, and Java, Riau, Riau Archipelago, Jakarta, Yogyakarta, Malaysia among others [7]. In addition, Indonesia South Sulawesi, West Java, West Nusa Tenggara, and West Sumatra. Moreover, in 2016 the MTRI * had launched a new website for promoting Halal Correspondence address: tourism, namely, the Halaltourism.id, as shown in Muhammad Suradin Email: [email protected] Figure 2. Address: Ministry of Tourism, Building Sapta Pesona-Ministry of Tourism, Medan Merdeka Barat No.17, Jakarta Pusat 10110. J. Ind. Tour. Dev. Std., Vol.6, No.3, September 2018 [143] Halal Tourism Promotion in Indonesia (Suradin) 2.50 2.20 means to be or become lawful, legal, licit, 1.90 legitimate, permissible, permitted, allowable, 2.00 1.70 1.50 allowed, admissible, un-prohibited, un-forbidden, 1.50 to untie, unfasten, unbind, undo, unravel, loosen, 1.00 unloosen, unfix, unwind, unscrew, untangle, 0.50 (million) disentangle, disengage, free - according to - Islamic law or Shari’a law [14]. In addition, some 2012 2013 2014 2015 scholars argue [13,16] that the Islamic law or Muslim Tourist Arrivals Tourist Muslim Arrivals Year Shari’a law is developed from the Holy Qur’an; that is clearly noted mainly in the Surah 45 verses Figure 1. Indonesia International Muslim Tourist Arrival 18: Now We have set you [Muhammad PBUH] on Table 2. The OIC Main Destinations of GMTI a clear religious path (Shari’a), so follow it. Do 2016 2017 not follow the desires of those who lack (true) Rank Destination Rank Destination knowledge [18] and the Sunnah. Particularly for 1 Malaysia 1 Malaysia this study, the author prefers to use the term 2 The UEA 2 The UEA Islamic law to describe the Shari’a law in order to 3 Turkey 3 Indonesia help the readers understand the whole picture of 4 Indonesia 4 Turkey Halal in Islam. Furthermore, the official sources 5 Qatar 5 Saudi Arabia 6 Saudi Arabia 6 Qatar of Islamic law, particularly for this paper, the 7 Oman 7 Morocco focus is on the four official sources of the Islamic law based on Islamic Sunni, which is the sect with Source: MasterCard and Crescent Rating [8] the largest population in the world [16,18] including the Holy Qur’an, Sunnah, Ijma and Ijtihad. Despite the fact that the extent of these laws is enforced varies from country to country [19], Esposito argues that the Islamic law plays an important role to every Muslim all around the globe because of its comprehensive coverage [20]. Indeed, some studies confirm that Islamic law has myriad effects on Muslims’ behavior and Figure 2. Indonesia Halal Tourism Brand decision-making, ranging from religious ritual This new brand is part of Indonesia’s national [20] to more common issues, for instance, Islamic plan to be the World’s Best Halal Tourism banking