ECONOMIC DEVELOPMENT STRATEGY PLAN City of Moscow, Idaho 2008 This page is intentionally blank. Economic Development Strategy Plan Table of Contents Table of Contents Chapter 1: Local and Economic Base Analysis 1.0 | The Region .............................................................................................1 1.1 | Demographics and Lifestyles ..............................................................2 1.1.1 | Demographic Summary .............................................................................................2 1.1.1.A | Population .........................................................................................................2 1.1.1.B | Households ........................................................................................................4 1.1.1.C | Income ................................................................................................................4 1.1.1.D | Implications of Current Trends ......................................................................5 1.1.2 | Lifestyle Preferences ...................................................................................................6 1.1.2.A | Introduction to Geodemographics .................................................................6 1.1.2.B | Moscow’s Lifestage Groups .............................................................................6 1.1.2.C | Moscow’s Lifestyle Segments .........................................................................9 1.1.2.D | Implications of Moscow’s Geodemographics ............................................10 1.2 | Key Economic Indicators ....................................................................10 1.2.1 | Employment ..............................................................................................................10 1.2.1.A | Size of the Labor Force...................................................................................10 1.2.1.B | Unemployment ...............................................................................................10 1.2.1.C | Underemployment .........................................................................................11 1.2.1.D | Major Employers ............................................................................................12 1.2.2 | University of Idaho ...................................................................................................12 1.2.2.A | The University as an Economic Indicator ...................................................12 1.2.2.B | Enrollment .......................................................................................................13 1.2.3 | Washington State University ...................................................................................14 1.2.4 | Construction ..............................................................................................................15 1.2.5 | Healthcare ..................................................................................................................16 1.2.5.A | Gritman Medical Center ................................................................................16 1.2.5.B | Other Healthcare .............................................................................................16 1.2.6 | Manufacturing ..........................................................................................................16 1.2.7 | Information ................................................................................................................16 1.2.8 | Agriculture and Forestry .........................................................................................17 1.2.9 | Tourism ......................................................................................................................18 1.2.10 | Retail .........................................................................................................................18 City of Moscow, Idaho Table of Contents 1.3 | Opportunities and Challenges to Business Recruitment and Development ................................................................................18 1.3.1 | Opportunities ............................................................................................................18 1.3.1.A | University of Idaho ........................................................................................18 1.3.1.B | Business Technology Incubator ....................................................................19 1.3.1.C | Urban Renewal Districts ................................................................................20 1.3.1.D | Latah Economic Development Council ......................................................21 1.3.1.E | Clearwater Economic Development Association .......................................22 1.3.1.F | Moscow Chamber of Commerce ..................................................................22 1.3.1.G | Palouse Knowledge Corridor .......................................................................23 1.3.1.H | The Arts ...........................................................................................................24 1.3.2 | Challenges ..................................................................................................................24 1.3.2.A | Image ................................................................................................................24 1.3.2.B | Land ..................................................................................................................24 1.3.2.C | Income ..............................................................................................................25 1.4 | Summary of Perceptions of Market Opportunities and Challenges ............................................................................................25 1.4.1 | Stakeholder Meetings and Surveys ........................................................................25 1.4.2 | Perceptions .................................................................................................................26 1.4.2.A | Perceived Market Opportunities ..................................................................26 1.4.2.B | Perceived Market Challenges ........................................................................27 1.5 | Potential Target Business Sectors .....................................................27 1.5.1 | Generally ....................................................................................................................27 1.5.2 | Arts, Entertainment, and Recreation......................................................................28 1.5.3 | Engineering................................................................................................................29 1.5.4 | Biological and Environmental Sciences .................................................................29 1.5.5 | Healthcare and Services for the Elderly ................................................................30 1.5.6 | Management ..............................................................................................................30 1.5.7 | Tourism ......................................................................................................................31 1.6 | Regulatory and Development Approval Environment .................31 1.6.1 | Zoning and Economic Development .....................................................................31 1.6.1.A | Generally..........................................................................................................31 1.6.1.B | “Over-Zoning” and “Under-Zoning” ..........................................................31 1.6.1.C | Relationship to New Comprehensive Plan .................................................32 1.6.2 | Analysis by Zoning District ....................................................................................32 1.6.2.A | Residential/O ce District .............................................................................32 1.6.2.B | Neighborhood Business District ...................................................................33 Economic Development Strategy Plan Table of Contents 1.6.2.C | Research, Technology and O ce District ...................................................34 1.6.2.D | Central Business District ...............................................................................34 1.6.2.E | General Business District ...............................................................................35 1.6.2.F | Motor Business District ..................................................................................35 1.6.2.G | Industrial District ...........................................................................................36 1.6.2.H | Agriculture/Forestry District ........................................................................37 1.6.2.I | Farm, Ranch, and Outdoor Recreation District ...........................................38 1.6.2.J | Residential Districts .........................................................................................38 1.6.3 | Development Approval Procedures .....................................................................39 1.6.3.A | Conditional Uses ............................................................................................39 1.6.3.B | Special Uses .....................................................................................................41 1.6.4 | Taxes ...........................................................................................................................42