FTSE COMPANY REPORT Share price analysis relative to sector and index performance Cake Box Holdings CBOX Travel and Leisure — GBP 3.3 at close 10 August 2021 Absolute Relative to FTSE UK All-Share Sector Relative to FTSE UK All-Share Index PERFORMANCE 10-Aug-2021 10-Aug-2021 10-Aug-2021 3.5 170 180 1D WTD MTD YTD Absolute 0.0 0.0 3.8 55.7 160 170 Rel.Sector -2.3 -2.4 -1.4 46.6 160 Rel.Market -0.4 -0.5 1.8 39.1 3 150 150 140 VALUATION 140 2.5 130 130 Trailing Relative Price Relative Price Relative 120 120 PE 37.8 Absolute Price (local currency) (local Price Absolute 2 110 EV/EBITDA 22.9 110 PB 11.4 100 100 PCF 24.6 1.5 90 90 Div Yield 1.7 Aug-2020 Nov-2020 Feb-2021 May-2021 Aug-2021 Aug-2020 Nov-2020 Feb-2021 May-2021 Aug-2021 Aug-2020 Nov-2020 Feb-2021 May-2021 Aug-2021 Price/Sales 5.8 Absolute Price 4-wk mov.avg. 13-wk mov.avg. Relative Price 4-wk mov.avg. 13-wk mov.avg. Relative Price 4-wk mov.avg. 13-wk mov.avg. Net Debt/Equity 0.1 100 90 100 Div Payout 60.0 90 90 80 ROE 32.6 80 80 70 70 Index) Share Share Sector) Share - - 70 60 DESCRIPTION 60 60 50 50 The Company is a franchise retailer of cakes with a 40 50 RSI RSI (Absolute) growing store base across the UK. 40 30 40 20 30 30 10 20 RSI (Relative to FTSE UKFTSE All to RSI (Relative RSI (Relative to FTSE UKFTSE All to RSI (Relative 0 20 10 Aug-2020 Nov-2020 Feb-2021 May-2021 Aug-2021 Aug-2020 Nov-2020 Feb-2021 May-2021 Aug-2021 Aug-2020 Nov-2020 Feb-2021 May-2021 Aug-2021 Past performance is no guarantee of future results. Please see the final page for important legal disclosures. 1 of 4 FTSE COMPANY REPORT: Cake Box Holdings 10 August 2021 Valuation Metrics Price to Earnings (PE) EV to EBITDA Price to Book (PB) 30-Jul-2021 30-Jul-2021 30-Jul-2021 45 35 17 16 40 30 15 14 35 13 +1SD 25 12 30 +1SD +1SD 11 20 Avg 10 25 Avg Avg 9 15 8 -1SD 20 -1SD -1SD 7 15 10 6 Aug-2016 Aug-2017 Aug-2018 Aug-2019 Aug-2020 Aug-2016 Aug-2017 Aug-2018 Aug-2019 Aug-2020 Aug-2016 Aug-2017 Aug-2018 Aug-2019 Aug-2020 Flutter Entertainment 120.0 Travel and Leisure 100.0 SSP Group 16.0 Hollywood Bowl Group 120.0 Ten Entertainment Group 100.0 888 Holdings 12.6 Entain 120.0 The Gym Group 65.7 Cake Box Holdings 11.4 888 Holdings 120.0 On The Beach Group 60.4 International Consolidated Airlines Group 7.9 Rank Group Marstons 78.6 60.1 Stagecoach Group 6.7 Cake Box Holdings 37.8 InterContinental Hotels Group 49.8 Travel and Leisure 2.9 Travel and Leisure -6.0 Cake Box Holdings 22.9 Saga Wetherspoon(J D) -15.0 Trainline 0.0 0.7 Go-Ahead Group -15.5 PPHE Hotel Group 0.0 Carnival 0.6 Trainline -17.9 Cineworld Group 0.0 InterContinental Hotels Group 0.0 Fuller Smith & Turner -28.2 Wizz Air Holdings 0.0 TUI AG 0.0 InterContinental Hotels Group -43.3 Fuller Smith & Turner 0.0 Dominos Pizza Group 0.0 -60 -40 -20 0 20 40 60 80 100 120 140 0 20 40 60 80 100 120 0 2 4 6 8 10 12 14 16 18 Price to Cash Flow (PCF) Dividend Yield % Price to Sales (PS) 30-Jul-2021 30-Jul-2021 30-Jul-2021 40 3.5 8 35 3 7 2.5 30 +1SD 6 +1SD 2 +1SD 25 5 Avg 1.5 Avg Avg 20 4 -1SD 1 -1SD -1SD 15 0.5 3 10 0 2 Aug-2016 Aug-2017 Aug-2018 Aug-2019 Aug-2020 Aug-2016 Aug-2017 Aug-2018 Aug-2019 Aug-2020 Aug-2016 Aug-2017 Aug-2018 Aug-2019 Aug-2020 The Gym Group 80.0 Dominos Pizza Group 3.5 Trainline 15.0 Wetherspoon(J D) 80.0 888 Holdings 2.7 Fuller Smith & Turner 15.0 InterContinental Hotels Group 80.0 Gamesys Group 2.2 Whitbread 10.4 Hollywood Bowl Group 27.7 Cake Box Holdings 1.7 Hostelworld Group 8.4 Flutter Entertainment On The Beach Group 25.5 Rank Group 1.4 7.2 Cake Box Holdings 24.6 Cake Box Holdings 5.8 Travel and Leisure 0.2 Restaurant Group -20.9 Travel and Leisure 1.9 SSP Group PPHE Hotel Group -23.0 0.0 National Express Group 0.9 Travel and Leisure -29.9 Playtech 0.0 TUI AG 0.6 SSP Group -50.2 Mitchells & Butlers 0.0 Stagecoach Group 0.4 Fuller Smith & Turner -57.8 Flutter Entertainment 0.0 FirstGroup 0.2 Ten Entertainment Group -85.7 Entain 0.0 Go-Ahead Group 0.1 -100 -80 -60 -40 -20 0 20 40 60 80 100 0 0.5 1 1.5 2 2.5 3 3.5 4 0 2 4 6 8 10 12 14 16 Note: bar chart reflects the top and bottom five current values for the valuation ratio in question for FTSE All Shares stocks in the same sector as the stock concerned. All valuation metrics are trailing. 2 of 4 FTSE COMPANY REPORT: Cake Box Holdings 10 August 2021 Valuation Metrics Net Debt to Equity Dividend Payout (DP) Return on Equity (RoE) 30-Jul-2021 30-Jul-2021 30-Jul-2021 0.4 60 50 +1SD ‖ ‖ 0.35 +1SD 50 45 0.3 40 +1SD Avg Avg 0.25 30 40 Avg 0.2 20 -1SD -1SD 35 -1SD 0.15 10 0.1 0 30 Aug-2016 Aug-2017 Aug-2018 Aug-2019 Aug-2020 Aug-2016 Aug-2017 Aug-2018 Aug-2019 Aug-2020 Aug-2016 Aug-2017 Aug-2018 Aug-2019 Aug-2020 Cineworld Group 38.2 Dominos Pizza Group 100.0 Cake Box Holdings 32.6 SSP Group 17.1 Rank Group 100.0 Gamesys Group 13.7 Stagecoach Group 15.1 Cake Box Holdings 60.0 888 Holdings 7.5 International Consolidated Airlines Group 12.5 Gamesys Group 19.3 FirstGroup 6.6 Ten Entertainment Group 6.9 Rank Group 2.6 Whitbread 0.0 Travel and Leisure 1.6 Travel and Leisure -42.9 PPHE Hotel Group 0.0 Flutter Entertainment 0.3 Marstons -50.0 888 Holdings 0.2 InterContinental Hotels Group 0.0 SSP Group -50.0 Cake Box Holdings 0.1 Travel and Leisure 0.0 Cineworld Group -50.0 Hostelworld Group 0.1 Carnival 0.0 International Consolidated Airlines Group -50.0 On The Beach Group 0.0 Go-Ahead Group 0.0 TUI AG -50.0 0 5 10 15 20 25 30 35 40 45 0 20 40 60 80 100 120 -60 -50 -40 -30 -20 -10 0 10 20 30 40 ROE vs. PB — sector Du Pont Analysis 16 scatter 2 60 SSPG 1.8 14 50 1.6 ‖ 888 12 1.4 CBOX 40 10 1.2 1 30 PB 8 IAG 0.8 6 20 TRNTEG 0.6 CINEWIZZ BOWL JDW 0.4 4 ENT GYS 10 OTBFSTA RTNGYMTravel and Leisu 0.2 2 GOGPPHMARSEZJFLTR RNK WTB HSWPTEC 0 0 NEXMAB CCLSAGA FGP 2017 2018 2019 2020 2021 0 TUI 0 5 10 15 20 25 30 Net Margin Asset Turnover Gearing ROE (rhs) ‖ ROE Note: bar chart reflects the top and bottom five current values for the valuation ratio in question for FTSE All Shares stocks in the same sector as the stock concerned. All valuation metrics are trailing. 3 of 4 FTSE COMPANY REPORT: Cake Box Holdings 10 August 2021 Brief description Brief description Price to Earnings Price to Earnings (PE) is price over earnings per share. Earnings are based on the latest Gearing Gearing is Total Assets divided by Common Equity. Total Assets and Common Equity are (PE) available fiscal year earnings. each averaged over two years, that is, t and (t-1). Price to Sales (PS) Price to Sales (PS) is price divided by sales per share. It is based on sales from continuing Asset Turnover Asset turnover is Sales divided by Total Assets. Total Assets is averaged over two years, operations for the fiscal year. that is, t and (t-1). Price to Book (PB) Price to Book (PB) is price at the indicated date divided by common equity per share. Dupont Breakdown Return on Equity (RoE) = Net Margin * Gearing * Asset Turnover Common/ordinary equity is generally as reported at the most recent fiscal year-end but is Analysis adjusted to exclude minority interest, preferred stock and selected items as appropriate. RoE vs PB Plot of RoE versus PB at last month end for all FTSE UK All Share stocks in the sector Price to Cash Flow Price to Cash Flow (PCF) is price at the indicated date divided by cash flow per share. relative to the stock in question. Data may be limited to the stock in question if there are (PCF) currently no stocks in the corresponding FTSE UK All Share sector. Net Debt Equity Net Debt Equity is Net Debt as a percentage of common equity. Not calculated if Absolute Absolute graphs reflect performance for the stock in question for up to 366 days adjusted denominator (common equity) is negative for intervening corporate actions.