This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, 2018. These travelers spent at least one night in the following city: Whitefish. This sample size of 141 survey respondents, which equates to 5.4% of all nonresident visitors, represents a total of 661,209 people. Sites Visited on Trip Group Characteristics 89% Glacier National Park 17% of groups with all first time visitors 33% Flathead Lake State Parks 70% of groups with all repeat visitors 28% Yellowstone National Park 13% of groups with mixed first time and repeat visitors 16% Other Montana State Parks 39% Flew on a portion of their trip 14% National Bison Range 8% Own a 2nd property in MT 6% Lewis & Clark Interpretive Ctr, Great Falls 8% Hired an outfitter 5% Hot springs 76% Plan to return within 2 years 5% Big Hole Battlefield 5% Little Bighorn Battlefield Reasons for Trip 5% Grizzly & Wolf Discovery Center, West Yellowstone primary all reasons reason 3% Lolo Pass Interpretive Center 69% Vacation/recreation/pleasure 84% 3% Missouri River Breaks Nat'l Monument Visit friends/relatives/family 3% Ghost towns 22% 36% event 2% Museum of the Rockies, Bozeman 6% Business/convention/meeting 8% 2% Missouri Headwaters State Park 1% Other 3% 2% Bob Marshall Wilderness 1% Just passing through 7% 2% Lewis & Clark Caverns State Park 1% Shopping 1% 2% MT Historical Museum, Helena 1% Virginia/Nevada City 1% CM Russell Museum, Great Falls 1% Clark Canyon Reservoir 1% Bighorn Canyon Nat'l Recreation Area 1% Fort Peck Lake 1% Rocky Mountain Elk Foundation -- Pompey's Pillar -- C.M. Russell National Wildlife Refuge -- Ft. Peck Interpertive Center & Museum Activities Average Length of Stay in MT 6.42 nights 56% Scenic driving Of Nights Spent in MT 56% Day hiking 78% of nights spent in Glacier Country 43% Recreational shopping 10% of nights spent in Yellowstone Country 29% Wildlife watching 5% of nights spent in Central Montana Region 29% Visit local brewery 28% Nature photography 3% of nights spent in Southwest Montana Region 17% Visiting other historical sites 3% of nights spent in Southeast Montana Region 15% Skiing / snowboarding 1% of nights spent in Missouri River Country 13% Visiting museums 13% Car / RV camping Percent of Nights Spent in Each Lodging Type 12% Visit farmers market 46% Hotel/motel 12% Viewing art exhibits 17% Home/condo/cabin of friend/relative 11% Attending festivals or events 10% Resort/condominium 9% Visit local distillery 7% Private campground 8% Visiting Lewis & Clark sites 7% Rented entire cabin/home 8% Attend wedding 5% My second home/condo/cabin 7% Fishing / fly fishing 2% Bed & Breakfast 7% Birding 2% Public land camping 6% Cross-country skiing 1% Other 4% River rafting / floating 1% Guest ranch 4% Canoeing / kayaking 1% Rented room in home 3% Golfing <1% Vehicle in parking area 3% Snowmobiling 3% Horseback riding 3% Bicycling Montana Entry Points 3% Backpacking 19% Kalispell Air 3% Motorcyle touring 12% Rooseville 3% Visiting Indian reservations 9% Superior 3% Sporting event 8% Targhee Pass 3% Motorboating 3% Mountain biking 5% Monida 2% Attending performing arts 5% Wibaux/Beach 1% Dinosaur attraction 4% West Yellowstone 1% Rock climbing 4% Lodge Grass 1% Rockhounding 4% Culbertson/Bainville 1% Snowshoeing 4% Troy <1% Road / tour bicycling <1% OHV / ATV 3% Bozeman Air -- Hunting 3% Alzada -- Geocaching 3% Billings Air 2% Gardiner Travel Mode to Enter MT 2% Missoula Air 63% Auto/Truck 27% Air 6% RV/Trailer 3% Motorcycle 1% Train -- Bus -- Other If on Vacation, Attracted to Montana for... Primary Attraction All Attractions 38% Glacier National Park 64% 14% Family / friends 28% 10% Mountains / forests 77% 10% Ski / Snowboard 20% 7% Special events 14% 7% Open space / uncrowded areas 48% 6% Yellowstone National Park 20% 2% Lakes 42% 2% Fish 11% 2% Camping 10% 2% Resort / guest ranch 9% 1% Other Montana history & culture 8% 1% Rivers 43% <1% Lewis & Clark history 8% -- A Montana State Park 9% -- Hiking 29% -- Hunting 1% -- Native American history & culture 7% -- Northern great plains / Badlands 6% -- Snowmobile 4% -- Wildlife 29% Satisfaction with Aspects of Montana Very Somewhat Somewhat Very Dissatisfied Satisfied N/A Mean dissatisfied dissatisfied satisfied satisfied Highway rest areas 4% 1% -- 3% 27% 24% 42% 5.07 Availability of recycling bins 7% 5% 6% 13% 24% 17% 28% 4.31 Availability of travel information 4% -- 1% 4% 39% 41% 12% 5.27 Amount of historical roadside 3% 1% 1% 5% 36% 34% 20% 5.2 information Access to public lands 3% -- 1% 3% 25% 47% 20% 5.38 Amount of open space 4% -- -- 2% 20% 71% 3% 5.58 Wildlife viewing opportunities 3% 1% <1% 2% 28% 55% 11% 5.49 Stewardship of the land 3% -- 2% 8% 25% 44% 18% 5.28 A feeling of being welcomed 4% 1% <1% 2% 24% 69% 1% 5.55 Main streets reflecting local 4% <1% -- 9% 29% 53% 5% 5.36 culture/heritage Restaurants with local products 4% -- <1% 8% 32% 51% 5% 5.32 Availability of local arts and crafts 4% <1% 2% 5% 26% 46% 17% 5.3 Residency Respondent Age 11% Washington 24 - 80 Age range 9% Alberta, Canada 56 Average age 7% Florida 60 Median age 6% Wisconsin Respondent Gender 6% Colorado 51% Male 6% California 49% Female 5% Wyoming 17% First time visitor 4% Georgia 4% Michigan Household Income 4% North Dakota 8% Less than $50,000 4% Idaho 15% $50,000 to less than $75,000 4% Ohio 16% $75,000 to less than $100,000 3% British Columbia, Canada 38% $100,000 to less than $150,000 3% New Mexico 9% $150,000 to less than $200,000 3% Minnesota 14% $200,000 or greater 2% Missouri 2% New York 2% Oregon 2% Arizona 2% Texas 1% Maryland 1% Illinois 1% Utah 1% Indiana 1% England 1% Pennsylvania 1% Quebec, Canada 1% Saskatchewan, Canada 1% New Jersey 1% Kentucky 1% Oklahoma 1% Connecticut 1% Rhode Island <1% Tennessee, Iowa Age Groups Represented 7% 0-5 years 8% 6-10 years 8% 11-17 years 2% 18-24 years 16% 25-34 years 15% 35-44 years 16% 45-54 years 41% 55-64 years 40% 65-74 years 5% 75 and over Travel Group Type Average Group Size: 2.24 19% Self Travel Group Size 53% Couple 19% 1 traveler 16% Immediate Family 62% 2 travelers 2% Family & Friends 4% 3 travelers 8% Friends 11% 4 travelers 1% Business Associates 1% 5 travelers -- Extended Family 1% 6 travelers 1% Organized Group or Club <1% 7 travelers -- 8 travelers <1% 9 travelers 1% 10 travelers -- more than 10 Info Sources Used for Trip Planning Sources Used During Trip Most All Most All Useful Used Useful Used 31% Search Engine (i.e. Google) 62% 24% Search engine (e.g., Google) 55% 14% Info. from friend/relative living in MT 27% 20% Map applications (i.e. GoogleMaps) 58% 8% Info. from previous visitor(s) to MT 19% 13% National Park brochure/book/website 44% 11% Info. from friend/relative living in MT 23% 7% Official MT website (VisitMT.com) 18% 5% Used No Sources 14% 7% Automobile club (i.e. AAA) 9% 5% Consumer online reviews (i.e. TripAdvisor) 12% 6% Consumer online reviews (i.e. TripAdvisor) 22% 3% Visitor information center staff 25% 5% Used no sources 13% 3% Regional MT travel guide(s) 10% 4% National Park brochure/book/website 27% 3% MT community travel guide(s) 6% 3% Guide book (i.e. Frommer's Lonely Planet) 7% 3% Other 7% 3% Social media (i.e. Facebook) 12% 2% Info. from private business (e.g., resort/motel/attraction) 7% 3% Other 7% 2% Brochure information rack 17% 2% Mobile apps 7% 1% Official highway information signs 20% 2% Magazine/newspaper articles 6% 1% Official MT website (VisitMT.com) 7% 1% Official MT guidebook magazine 6% 1% Mobile apps 16% 1% Professional online travel reviews 6% 1% Social media (i.e. Facebook) 7% 1% Online travel agent (e.g., Travelocity) 8% <1% Official MT guidebook magazine 4% 1% MT community travel guide(s) 2% -- "Made in Montana" website 1% -- "Made in Montana" website 4% -- Billboards 5% -- Called a MT visitor info. line/center 3% -- Guide book (i.e. Frommer's Lonely Planet) 5% -- Info. from private businesses 1% -- Motel/restaurant/gas station employee -- -- Info. from special events 3% -- State Park brochure/website 7% -- Magazine/newspaper article online 9% -- Montana advertising campaign <1% -- Online Video 8% -- Other travel websites 9% -- Regional MT travel guide(s) 8% -- State Park brochure/website 7%.