WP3 Ecotourism planning Guidelines for sustainable bicycle tourism Output 3.3 April 2021 Version 1.1 Authored by: Dipl.-Ing. Dr. Florian Aschauer Joachim Gauster, B.Sc. Lukas Hartwig, M.A. Dipl.-Ing. Dr. Roman Klementschitz Ass.Prof. Dipl.-Ing. Dr. Meschik Michael Dipl.-Ing. Dr. Paul Pfaffenbichler Dipl.-Ing. Dr. Wiebke Unbehaun Institute for Transport Studies University of Natural Resources and Life Sciences, Vienna Peter Jordan Straße 82, A - 1190 Vienna, Austria Tel: +43 1 47654-85620 E-mail: [email protected] Open Access: This e-book is published under the Creative Commons Attribution 4.0 International licence (http://creativecommons.org/licenses/by/4.0/deed.en), which permits use, copying, adaptation, distribution and reproduction in any medium and format, provided you properly credit the original author(s) and source, include a link to the Creative Commons licence, and indicate whether any modifications have been made. 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DOI: 10.5281/zenodo.4812801 Project co-funded by the European Union funds (ERDF, IPA) Content Executive Summary ................................................................................................................................................... 3 Scope of these guidelines ......................................................................................................................................... 4 Bicycle based eco-tourism......................................................................................................................................... 5 History of bicycle based eco-tourism .............................................................................................................................................................. 5 Cycling as eco-tourism ........................................................................................................................................................................................ 6 Positive impacts of cycle based eco-tourism ................................................................................................................................................. 7 Customer segmentation ..................................................................................................................................................................................... 7 Diversifying trends in supply, demand and motivation ................................................................................................................................ 9 Planning for different types of cyclists .................................................................................................................. 11 Cyclist’s needs ..................................................................................................................................................................................................... 11 Design principles ................................................................................................................................................................................................ 11 How to start bicycle tourism in your region? ........................................................................................................ 15 Developing touristic bicycle routes ................................................................................................................................................................ 15 Initial steps to climate-friendly mobility offers in tourism ........................................................................................................................ 16 Infrastructure for high-level bicycle tourism ......................................................................................................... 19 Basic parameters of bicycle infrastructure .................................................................................................................................................... 20 Design elements of cycling facilities .............................................................................................................................................................. 21 Types of track sections ...................................................................................................................................................................................... 23 Intersections, roundabouts .............................................................................................................................................................................. 25 Bridges, tunnels, over-/underpasses .............................................................................................................................................................. 26 Route signposting and information ............................................................................................................................................................... 27 Bicycle parking .................................................................................................................................................................................................... 29 Shelters, resting places, service points .......................................................................................................................................................... 29 Lighting ................................................................................................................................................................................................................ 31 Maintenance ........................................................................................................................................................................................................ 31 Transport services and intermodality ..................................................................................................................... 33 Modes of public transport ................................................................................................................................................................................ 33 Intermodality ....................................................................................................................................................................................................... 35 Information and promotion ............................................................................................................................................................................. 36 Bicycle rental schemes ............................................................................................................................................. 38 Conventional rental bikes ................................................................................................................................................................................. 38 Shared bikes ........................................................................................................................................................................................................ 39 Accommodation and gastronomy .......................................................................................................................... 41 Accommodation ................................................................................................................................................................................................. 42 Gastronomy ......................................................................................................................................................................................................... 45 Marketing, communication, and information ........................................................................................................ 46 Offers and products ........................................................................................................................................................................................... 47 Proposed marketing strategies ....................................................................................................................................................................... 48 Information material .......................................................................................................................................................................................... 51 Measuring bicycle based eco-tourism .................................................................................................................... 52 Counting bicycle traffic ..................................................................................................................................................................................... 52 Surveying behaviour of bicycle-based tourism ............................................................................................................................................ 54 Success