Product Training Guide Winter 2010 E m ploy ee U s E o n ly ...what it’s like to get your best night’s sleep ...if it’s a every night. good value. ...how it feels after 10 years. 2 There are over 4 million Tempur-Pedic® owners... and they’re more satisfied than owners of any traditional mattress brand. It’s no secret that Tempur-Pedic® owners LOVE their beds. Perhaps Repeat Buyers the only thing they love more than sleeping on their Tempur-Pedic mattresses is sharing with friends and family how it has changed Nearly 9 in 10 Tempur-Pedic the way they sleep and feel. owners name Tempur-Pedic The charts on this spread represent how powerful Tempur-Pedic as the probable consumer satisfaction really is. Ownership experiences this strong brand of their next mattress directly translate to better business for our Retailers in the form Source: 2008 Blackstone Group Tempur- Pedic Owners Study purchase! of fewer returns, more consumer recommendations/referrals and more repeat buyers. Tempur-Pedic excels in actually delivering the benefit of great sleep Sleep Satisfaction 0 10 20 30 40 50 60 70 80 90 100 Tempur-Pedic 78% Simmons 62% Serta 61% Sealy 54% Category 54% Consumer Referrals Source: 2009 SMI/Alcott Mattress Attitude & Usage Study 92% of owners recommend the Tempur-Pedic brand to Owner Satisfaction family, friends and co-workers. Tempur-Pedic owners love to share their enthusiasm about their mattress. 0 10 20 30 40 50 60 70 80 90 100 Number of Tempur-Pedic Referrals by Owners 91% 91% of Tempur-Pedic owners say their expectations 30% of their mattress have been met. 6-10 people 11-29 93% 20% people 93% of Tempur-Pedic owners are satisfied 1-5 overall with their mattress. people 10% 30+ 95% 0 people 95% of Tempur-Pedic owners are satisfied with 0% people the comfort of their mattress. Additionally, 3 in 10 Tempur-Pedic owners know of 96% 96% of Tempur-Pedic owners are satisfied at least one Tempur-Pedic purchase made within 18 with the quality of their mattress. months based on their personal recommendation. Source: 2008 Blackstone Group Tempur-Pedic Owners Study Source: 2008 Blackstone Group Tempur-Pedic Owners Study 3 TEMPUR® Material Our high-quality, proprietary, temperature sensitive and pressure relieving With our investment in state-of-the-art R&D and TEMPUR® material distinguishes our products from any others in the manufacturing facilities, we’re able to further refine marketplace. The key feature of our proprietary material is its unique this amazing material into a variety of formulations. ability to conform precisely to your body shape by sensing your exact body We integrate these unique formulations into our temperature and weight. It becomes softer in warmer areas, where your patented mattress designs to create different body is exerting the most pressure, and remains firmer in cooler areas collections and models to meet specific consumer where less pressure is being exerted. As the material gently conforms to comfort preferences with unique features and your body’s shape, you’re supported in the correct anatomical position with benefits. your neck and spine in perfect therapeutic alignment. Comfort Layer Support Layer PUR R-C M -HD PU lo E ® u T M d E ™ T HD ES C C O N O N LLECTIO LLECTIO TEMPUR® material TEMPUR-HD® material TEMPUR-ES™ material TEMPUR® pressure relieving material, TEMPUR-HD,® the higher density TEMPUR-ES,™ our softest TEMPUR our original proprietary breakthrough formulation of our proprietary material formulation, delivers in sleep technology, conforms to TEMPUR material, features more an innovative balance of pillowy your exact shape, virtually eliminates TEMPUR cells across the surface to comfort, pressure-relief and more the painful pressure points that conform precisely to your entire body responsive support. You get the cause you to toss and turn and and provide unsurpassed pressure- soft feel you want plus the benefits absorbs any sleep disrupting relieving comfort, therapeutic and durability you expect from movements of your partner. support and luxurious, deep sleep. Tempur-Pedic. 4 TEMPUR MateriAl vS. Memory Foam Invented in the 1960s in an effort to relieve astronauts from the of densities, pressure relief and consumer benefits. Memory immense G-forces experienced during take-offs and landings, foam has become the generic name for polyurethane foam “visco-elastic” foam was a breakthrough in pressure relief that exhibits low energy return. However, because of varied technology. NASA scientists worked for years to improve the manufacturing processes, complicated distribution networks material for consumer applications. This original formulation and unspecified quality control measures, commodity memory lived for a short time in medical surfaces and seating foam product quality remains unpredictable and unrefined. applications and was released to the public in the 1980s. Due Important things to consider when choosing products with to high production cost, and the need for further research and TEMPUR material or memory foam are: the manufacturing development, the material met with process, durability, and substantiated claims. Only Tempur- little success. Pedic manufactures TEMPUR material and it can be found Scientists at Tempur-Pedic® took on only in Tempur-Pedic products produced using our strict the NASA formula and after nearly a manufacturing specifications under stringent quality control. decade and millions of research dollars TEMPUR material is tested for maximum durability and is backed perfected what we know today as by our comprehensive warranty. Also, all Tempur-Pedic claims TEMPUR® material and introduced our for support, comfort and pressure relief are backed by our first products to Sweden in 1991. This investment in research, and proven medical heritage. highly responsive, dense and durable material is now a proprietary formula (and process) known only by a few within Tempur-Pedic and remains a highly guarded secret. In 1998 Tempur-Pedic was recognized by NASA and the Space Foundation for the advances made in the formula and the unique product innovations for consumer and medical applications. Today Tempur-Pedic remains the only mattress and pillow manufacturer recognized by NASA and the Space Foundation. A small number of other companies created their own formulation to produce what we know today as commodity memory foam: this material can be found in many consumer products under many different brand names with varied claims Tempur-PEdiC Outperforms All OThers Product test sample (CP-A) regained only a small percentage of We started with 4 samples of exactly the same dimensions — its original thickness and appears nearly flat when compared 2 Competitive Product (CP) memory foam samples (taken from to the control samples and the tested TEMPUR sample. No actual mattresses) and 2 TEMPUR® material (T) samples. One matter which commodity memory foam we use to perform this of each type was used as a control sample (B = Before) and the test, the results other as the test sample (A = After). Each of the test samples are always the were compressed to 10% of their original thickness then same — TEMPUR subjected to accelerated aging in a hot, humid environment material clearly to simulate typical use for an extended period. The results are and consistently staggering. As you can see, the TEMPUR material test sample outperforms all (T-A) regained virtually all of its original thickness compared others. to the TEMPUR material control sample (T-B). The Competitive 5 TEMPUR-Pedic® Benefits Tempur-Pedic is unlike any other mattress and pillow ArthRiTiS manufacturer in the industry. With our strong medical Several Tempur-Pedic mattresses have received the Arthritis heritage and unique and proprietary TEMPUR® material Foundation’s Ease-of-Use Commendation. The Ease-of-Use we offer superior comfort along with relief from pain and Program uses an independent lab experienced in the design pressure. Here are just a few ways that your customers will and evaluation of products that are accessible to people with see the Tempur-Pedic difference. functional limitations due to the effects of arthritis. Products that receive favorable review are awarded the Arthritis Allergies Foundation Ease-of-Use Commendation. Tempur-Pedic® can help reduce the effects of allergies that may be preventing you from experiencing the full benefits of fibromyAlgiA good sleep. A recent study of fibromyalgia patients who slept on a • TEMPUR material is naturally treated to be resistant to Tempur-Pedic bed offered the following conclusions: dust-mites and other household allergens. • 29% increase in hours of sleep • Our products are CFC (chlorofluorocarbon) and • 38% decrease in night-time awakenings formaldehyde free. • 60% reduction of pain levels during sleep • Tempur-Pedic products have removable covers for easy laundering. TTemperature E M & Weight Sensitive Energy Absorbing Medically Proven TEMPUR® material is engineered to respond TEMPUR® material absorbs energy and relieves TEMPUR® material has many medical applications differently to very slight changes in temperature pressure to ensure that partners do not feel each including helping to handle pain without to become soft where you want it and firm where other’s movements and sleep more soundly. Each prescription drugs, reducing the effects of back you need it.™ The material conforms exactly partner is supported independently anywhere pain, arthritis and fibromyalgia, managing pressure to every curve and angle of your body while on the entire surface of the mattress