SOUTH COAST BIKE SHARE FEASIBILITY REPORT SEPTEMBER 2016 Prepared by: Rick Thomas, Jack Ucciferri, Yi Wen TABLE OF CONTENTS Table of Contents Executive summary ........................................................................................................................... 1 Introduction ........................................................................................................................................ 7 Chapter 1: About bike sharing ....................................................................................................... 8 What is bike share? ..................................................................................................................................... 8 History of bike share ................................................................................................................................... 9 Elements of bike share ............................................................................................................................. 11 Bike share program goals ....................................................................................................................... 13 Chapter 2: Benefits of a bike share ............................................................................................ 14 Economic/financial ................................................................................................................................... 14 Health ............................................................................................................................................................. 15 Environmental ............................................................................................................................................ 15 Safety .............................................................................................................................................................. 16 Mobility ......................................................................................................................................................... 17 Chapter 3: Case studies .................................................................................................................. 18 Bay Area bike share ................................................................................................................................... 18 Breeze bike share ....................................................................................................................................... 19 B-Cycle ........................................................................................................................................................... 20 Chapter 4: Community analysis .................................................................................................. 22 Demographics ............................................................................................................................................. 22 Population .................................................................................................................................................................... 22 Age ................................................................................................................................................................................... 22 Income ........................................................................................................................................................................... 23 Transportation mode share .................................................................................................................................. 25 Challenges .................................................................................................................................................................... 26 Opportunities .............................................................................................................................................................. 26 Climate ........................................................................................................................................................... 26 Physical characteristics ........................................................................................................................... 27 Santa Barbara/SBCC ................................................................................................................................................ 27 Goleta .............................................................................................................................................................................. 28 University of California, Santa Barbara ........................................................................................................... 29 Isla Vista ........................................................................................................................................................................ 30 Tourism ......................................................................................................................................................... 31 TABLE OF CONTENTS Visitors ........................................................................................................................................................................... 31 Existing bike shops and rental facilities .......................................................................................................... 31 Transit ........................................................................................................................................................... 33 Policy environment ................................................................................................................................... 37 Bicycle Master Plans ................................................................................................................................................ 37 Chapter 5: Business Model and Funding .................................................................................. 39 Organizational models ............................................................................................................................. 39 Publicly owned, contractor operated ............................................................................................................... 39 Privately owned and operated ............................................................................................................................. 40 Non-profit owned and operated ......................................................................................................................... 40 Funding sources ......................................................................................................................................... 41 Public funding ............................................................................................................................................................. 42 Private funding ........................................................................................................................................... 43 User revenue ................................................................................................................................................ 44 Sponsorships ............................................................................................................................................... 44 Chapter 6: Planning the system .................................................................................................. 47 Station density ............................................................................................................................................ 47 Station placement ...................................................................................................................................... 47 System size and phasing .......................................................................................................................... 48 Launch costs ................................................................................................................................................ 54 Capital costs ................................................................................................................................................. 54 Operating costs ........................................................................................................................................... 54 Chapter 7: Ending summary ........................................................................................................ 57 Bibliography ...................................................................................................................................... 58 EXECUTIVE SUMMARY Executive summary Bike share systems consist of a managed network of stations where users can temporarily check out a bicycle for use and return it to any station within the system once their trip is completed. The most cutting edge systems allow for completing a trip without even returning it to a specific station. The number of bike share systems is increasing dramatically as cities look for cost- effective ways to enhance mobility. Santa Barbara County’s South Coast has numerous advantages that would help make bike sharing a viable transportation