STRATEGIC PLAN 2010-2013 From the Chancellor Indiana University East has evolved since many of you last stepped foot on campus – as students. Today, IU East offers a broad range of bachelor’s degrees and selected master’s degrees and certificates through the main campus in Richmond, off-campus sites, and online program options. Enrollment has reached record levels with nearly 3,000 students looking to enrich their lives by earning an IU degree. The students also participate in our growing slate of student life activities and compete on our sports teams through the National Association of Intercollegiate Athletics. They receive unprecedented academic and financial support through new retention programs and scholarships, too. This is truly significant considering the impact of more bachelor’s and master’s degree students living in our region and the value that they will add to companies and communities throughout eastern Indiana and western Ohio. And it’s you, our alumni, 5,000 strong, who play such a vital role in our success as we fulfill our mission as the region’s leader in baccalaureate and graduate education. With more than 90 percent of you still living in the region, your support – gifts of talent, money, time, advocacy and recruitment – is invaluable as we move forward. We know the world is changing, and we must compete to recruit the best students and faculty, federal funding, and resources. Our future success depends on people who are well-educated and have the tools to help bring about the next model of prosperity in our knowledge-based economy. The Indiana University East Alumni Association’s 2010-2013 strategic plan has been designed to build upon the strong relationship between alumni and the campus by recognizing the role you play in our success. The many individuals and groups that have contributed to the plan have identified three priorities: advocacy, advancement, and admissions. Such an effort requires mobilizing our diverse alumni base to share stories at admission events, promote and maximize scholarship funds, and advise campus leaders on how to enhance the college experience for current and future students. I also urge you to stay connected with your alma mater on our Web site at www.iue.edu, connect with our various social media outlets, and show your pride by wearing Red Wolves’ gear. I’m proud of our alumni’s commitment to IU East, and I commend the IUEAA for its dedication, time, and energy in creating the new strategic plan. Nasser H. Paydar, Ph.D. Chancellor 1 From the Director Typewriters to computers. Dictionaries to Internet, Carpenter Hall to Springwood Hall. Pioneers to Red Wolves. Without a doubt, over the past 40 years IU East has undergone change. While our past will forever be the foundation on which we base our service, we are also poised to orchestrate a mission to be in concert with the new missions of the university and the IU Alumni Association. The IU East Alumni Association has developed a new three-year Strategic Plan that will propel our constituent society forward while maintaining the traditions on which we were founded: serving our alumni, our campus, and our community. As alumni our basic mission is “connecting alumni and serving IU.” We have always strived to do this and will continue in the future. However, we must re-examine the methods and practices in which we do this. Our mission is being refocused to better serve the needs of all of our alumni, to advocate for our alma mater by telling its story, our own stories of success, and to give of our time and resources to assist the current students of our alma mater to be just as successful. I often tell people that if IU East hadn’t been here, I wouldn’t have been able to attend college. That’s true for so many of us. But today, it’s the college of choice. The campus is experiencing record enrollment and incredible growth in academic programs and campus activities. I believe it’s partly because of you. Sometimes quietly and sometimes loudly, you exude your IU East experience in your daily life and profession, and people are taking notice. Be proud of your alma mater. Whether you sat in Carpenter Hall or Springwood; whether you were a Pioneer (and you were in the true sense of the word!) or a Red Wolf, be proud of the evolution our alma mater has experienced over the past 40 years. And we promise to remain dedicated to assuring that pride continues. Terry Wiesehan ’96 Director, Alumni Relations 2 Mission and Vision IU East Alumni Association Mission Statement The Indiana University East Alumni Association is an integral player in the university and community. By our campus presence, we create awareness of Indiana University East and the value it brings to its students, faculty, alumni, as well as the eastern Indiana and western Ohio region. IU East Alumni Association Vision Statement The Indiana University East Alumni Association strives to enrich the lives of alumni by establishing lifelong, meaningful and valued relationships with Indiana University East and with one another. The Indiana University East Alumni Association is guided by three strategic initiatives: to promote the mission of the campus, to provide scholarship opportunities, and to assist in recruiting outstanding students to our alma mater. photo by Susanna Tanner 3 IUEAA History Since being founded in 1971, Indiana University East has evolved into east central Indiana’s leader in baccalaureate and graduate degrees. The IU East Alumni Association, chartered in 1989, has served the campus through events and programs serving our alumni, campus and community, philanthropic efforts, and promotion and awareness of our alma mater. In the past few years, changes across the university, as well as the local campus, have caused the IUEAA to examine how it will con- tinue to serve the campus and the needs of its alumni. Hayes Hall Dedication 1992 In 2007, several factors converged which created a paradigm shift with new leadership in IUEAA At-A-Glance the Indiana University universe. Michael The IUEAA was chartered in 1989 as a McRobbie was named IU’s 18th president and constituent society of the Indiana University charged the University to action in Six Areas of Alumni Association. Its purpose parallels that of Engagement. The same year the IU Alumni As- the parent association: sociation set into motion the development of a new five-year mission using President McRob- • To serve as advocates for Indiana University bie’s Areas of Engagement as its foundation. and IU East Nasser Paydar was named interim chancellor of IU East, following the retirement of David Fulton • To assist in advancement through philanthropic in 2007. He became permanent chancellor in endeavors January 2009. • To provide services and programs for alumni This change in leadership, and campus mis- sion, as well as the necessity to address the • To assist in student recruitment changes in our ever evolving alumni population became the impetus for the IUAA to develop a • To recognize outstanding alumni, as well as new strategic plan. This plan addresses ways students, our future alumni. the alumni association can serve IU and IU East through advocacy, advancement and admissions Today, over 5,000 living IU East alumni reside as reflected in our mission. in 44 states and several countries. They join the ranks of other IU alumni as doctors, nurses and In 2009 the IUEAA celebrated the 20th health care professionals, lawyers, educators, anniversary of it charter as a constituent society business persons, public servants, as well as of the Indiana University Alumni Association. creative minds as artists and authors. 4 Board of Directors Officers 2009 - 2011 President Jeff Cappa Criminal Justice ’98 Vice President Abby Clapp Humanities ’08 Secretary Julianne Stout Library Science ’07 Treasurer Trisha Renner Natural Science and Mathematics ’08 IUEAA Board of Directors Meeting Past President Carol Orr photo by Andrew Britt Nursing ’96 Board Members Angela Addison Adam Oda General Studies ’05 Business ’09 Angela Fairchild Doris Phelps Education ’97 English ’97 Kim Grimes Kim Sheckles Nursing ’08 Business ’05 Rena Holcomb Kate Vu Humanities ’06 Education ’08 Trevor Jones Denice Williams Social Work ’08 Education ’09 Ron Martin Nursing ’09 IU East 30th Anniversary gift from the IUEAA, presented on July 1, 2001 photo by Chris Meyer 5 Advocacy - Strategic Plan Initiative One The IUEAA will generate positive word-of-mouth marketing to alumni and friends about the university, its plans, and its impact in eastern Indiana and western Ohio. Actions Indicators of Progress • Support and spread the word about IU East’s • Increased membership in the IUEAA. new mission as the premier four-year and master’s public institution in eastern Indiana • Increased alumni participation in IUEAA and IU and western Ohio. East events and activities. • Enhance and increase communication, • Increased pool of active alumni volunteers. including emerging media, to keep alumni in touch with one another, the university, and the alumni association. • Identify lead alumni advocates throughout IU East’s service region. • Develop programming that highlights IU East initiatives and success. 2009 Hoosiers for Higher Education Statehouse Visit photo by Matthew Garringer 6 Admissions - Strategic Plan Initiative Two The IUEAA will assist the university in its student recruitment and retention strategies and support its plans for continued growth. Actions • Involve and engage alumni in communications (photos, testmonials, videos, and letters) to future students. • Promote scholarships to alumni family members, thus creating legacy students. • Maximize use of IUEAA scholarship funds to impact enrollment through recruitment and retention. • Provide alumni with application fee waivers to distribute to prospective students. • Increase opportunities for alumni to participate in college fairs and admissions events throughout IU East’s service region.