programming • schedules • C NTENTASIA data • buyers • www.contentasia.tv Issue 99: June 21-July 4, 2010 what’sinside Content costs “must come down” Telco, cable bosses unite @ CommunicAsia Summit PwC tells media co.’s to A united front among cable and ting out of hand. There has to hang onto traditional biz telco bosses over pay-TV pro- be a balance,” Montefiore told Legacy off-line revenue gramme pricing in Asia looks im- a packed audience. StarHub streams are still significantly atiger’seyes minent... at least it did between has been fighting off a pay-TV larger than digital revenues Southeast Asia’s two key markets challenge from telco SingTel, What’s really going on and will remain so through during the CEO Perspectives which launched its mio TV serv- out there... 2014, PricewaterhouseCoop- panel at the CommunicAsia ice in mid-2007. Although he said ers says in its new report. Early bets are being Summit in Singapore. programmers hated Singapore’s Page 3 made on what‘s going StarHub CEO Neil Montefiore new regulations, he added that to happen in Singapore and Telekom Malaysia CEO “we have to do something to when the next round of Bar- IN Quotes Dato Zam Isa were adamant bring prices down”. clays Premiere League bid- Who said what at Casbaa’s that programming prices had to Dato Zam Isa called Singapore’s ding opens. 10th annual Singapore Satel- drop. “Content costs are get- new content model “fantastic”. lite Industry Forum. After all, just look at what Page 5 happened to StarHub and 3D shines at comms/broadcast shows SingTel’s maiden efforts to NCIS: off-screen special work together on the World agents alive, well & active Consumer take-up still 3-5 years out, execs say Cup. Nice thought, broth- across Asia erly love and co-operation to If there was a single sparkly anytime soon... or at least not in ContentAsia goes behind bring prices down... crowd-pleasing attraction at this the next three years (some say the scenes of NCIS in Asia The results? Not so much. year’s CommunicAsia/Broad- five), and it won’t be until there’s with Special Agent in Charge Ask the 25,000 irate fans who castAsia shows in glasses-free 3D. Barry Marushi. joined the Facebook protest Singapore, it had Speaking about 3D at annual Page 8 to boycott World Cup sub- to be 3D. Casbaa Satellite scription because of what As promises Forum a day 20/20 Interview they view as outrageous of the World Cup before Com- subscription prices, and ap- Fox International Channels in 3D in cinemas municAsia and plied for (and were granted) Asia-Pac/Middle East presi- across Asia mostly BroadcastAsia a license for a public demon- dent, Ward Platt. faltered (with the ex- opened, Sky stration. Protestors turned up Page 10 ception of Korea), delegates Perfect JSat’s sat- full of red card fury, wailing at this year’s shows donned ellite business EVP, Osamu about the almost-seven-fold PLUS MORE ... a variety of battery-operated Inoue, told about 280 delegates increase in fees from US$7 in glasses to see everything from 3D that “it may take some time, but 2006 to US$48 this year. And animated fish (Measat’s 3D via eventually 3D will be an attrac- that’s for the early birds. The satellite demo) and bike stunts tive entertainment option”. others had to pay US$64. RCTI, Indonesia (Panasonic) to a TV channel op- Affordability is a key issue. “If If, between them, the two When Indonesians want erations centre (Media Develop- the TV is affordable, then I’m platforms get 100,000 World drama, the main place they ment Authority of Singapore). sure that 3D will be a bigger hit in Cup subscribers by the time go is local terrestrial broad- But, even while the curious developing countries than HD,” the last whistle sounds next caster, RCTI . gathered for a turn at the glasses, Rudy Tanoesoedibjo, PT MNC month, they’ll be lucky. And www.asiacontentwatch.com few vendors said they expected SkyVision president/director/CEO, there’s no advertising revenue Page 12 3D to become mainstream More on page 6 More on page 9 [email protected] Launching soon across Asia in HD Singapore – Tel: +65 9186 7216 USA – Tel: +1 310 760 1440 www.outdoorchannel.com 01 http:// asia. cnbc. cohttp://asia.cnbc.com m ContentAsia Issue 99: June 21-July 4, 2010 02 June 21-July 4, 2010 Offline revenues will remain significantly larger than digital thru 2014 – PwC New report outlines “seven critical factors” for operating in the new value chain Legacy off-line revenue streams PwC highlights seven critical PwC’s entertain- to new offerings and are still significantly larger than factors for operating in the new ment & media prac- experiences haven’t digital revenues and will remain entertainment and media value tise global leader, stabilised and con- so through 2014, Pricewater- chain. “Strategic flexibility” is in Marcel Fenez, says tinue to evolve. houseCoopers (PwC) says in its top spot, followed by the ability some companies The report says new report, Global Entertain- to “deliver engagement and “perceive the con- advances in dig- ment & Media Outlook 2010- relationship with the customer tinuing fragmenta- ital technology “can 2014, released this month, through the consumption ex- tion of the market as actually re-establish “This means the industry needs perience”. The list also includes a threat but it should and restore content’s to ensure it embraces digital not “strong capabilities in partner- be seized upon as value for consumers”. as a competitor to traditional ship structuring and mergers an opportunity. It of- Among the examples analogue services but as a and acquisitions targeting and fers companies the offered is that new complement,” the report says. integration” and the “ability to chance for creativ- Marcel Fenez electronic books “The challenge of striking the monetise brand/rights across ity around the approaches to devices are prompting people right balance is increased by the platforms”. their buyers, be it via traditional to read more. “Similarly, HDTV is fact that the growth potential of PwC says digital migration channels to market or, more supporting television revenues, different online and off-line offer- and consumer adoption of importantly, by embracing 3D is boosting film and author- ings varies in different markets,” new media experiences – while social media. Either way, it’s ised music sites are steadily the report says. For example, expected – was moving much imperative that they capture restoring the value of recorded newspaper print advertising wil faster than predicted. This is the hearts, minds and money of music that was lost to illegal rise in India at 12.8% compound- driving industry and audience these consumers.” peer-to-peer downloading”. ed annually to 2014. Global fore- fragmentation to levels not pre- While consumer power and At the same time, many us- casts for newspapers is flat. viously seen. influence is rising, their responses ers of previously free and ad- funded content services have proved ready and willing to switch to paying for an ad-free Who was at ... SES World Skies party during CommunicAsia service under the “freemium” model, which offers basic servic- es for free while charging a pre- mium for advances or special features. PwC identifies three themes of consumer influence: the rising power of mobility and mobile devices, the grow- ing dominance of the internet experience over all content consumption, and increasing engagement and readiness to pay for content, driven by improved consumption experi- ences and conveninece. In the report’s world-by-num- Patch Khan, Patchwork Media Consultants; Chris Keeley, Jill Grinda, euronews; Nic van Zwanenberg, ESS MTV Networks Asia; Dorothea Ulrichs, Al Jazeera English bers, Asia’s entertainment and media market will grow by at 6.4% compound annual rate (CAR) through to 2014 to US$475 billion. Overall TV subscription and license fee spend in the Asia Pa- cific is projected to rise to US$47.1 billion in 2014 from US$29.2 billion in 2009, a 10% CAR. The Asia-Pacific internet and mobile advertising market will expand at a 14.3% CAR to US$29.8 billion in 2014 from US$15.3 billion in 2009, while both wired and mobile internet access will reach US$126.2 bil- Diane Powers, Measat; Michele Schofield, AETN All James Ross, ITV Studios Global Entertainment, Gregg Asia Networks Creevey, Multi Channels Asia lion in 2014 from US$93.4 billion last year. 03 http:// foxin- terna- tional- chan- nels. com [email protected] foxinternationalchannels.com ContentAsia Issue 99: June 21-July 4, 2010 04 June 21-July 4, 2010 Who said what at... Casbaa’s 10th annual Singapore Satellite Industry Forum on 14 June “We aren’t terribly excited If you take India out of “Protostar about the launch of small DTH the DTH growth equation, underestimated players where the technology and did not is not as robust.” I’m not sure there is that respect radio Ian Carroll, Executive VP/GM, Turner Broadcasting System, Asia Pacific much DTH growth in Asia.” regulations. We Jonathan Spink, CEO, HBO Asia need cyber peace, not Operators want differentiation. I believe cyber war.” Ali Ebadi, Senior VP, Space there is still a big opportunity in Indonesia Systems Development, Measat for DTH.” Rudy Tanoesoedibjo, President/Director/CEO, PT MNC SkyVision Broadcasters know “If we put all our services in HD, there’s exactly which of the DTH platforms aren’t hardly an operator in Asia who could secure. But they just keep carry them without dropping half providing signals.” their other channels.” Peter Jackson, Chief Executive, AsiaSat Jonathan Spink “The Indian government has “When something “Unfortunately big happens, there’s time to implement digital by there doesnt the next elections in 2013.” a tradeoff between speed Ravi Mansukhani, MD, Indusind Media & and quality.