MID-OHIO REGION PORSCHE CLUB OF AMERICA February 2016 2 February 2016 Die Offene Strasse ADVERTISERS (The Open Road) Published Monthly by the Mid-Ohio Regional Porsche Club of America Acceleration …………………………....…….….... 28 Editor Auto Assets ……………………………………….. 02 Patrice Hennessy [email protected] Byers Imports …………………..……………...… 05 Club Photographers Kraftwerks Performance ……………….… 22 Jim Davis Kraftwerks Performance…………………. 23 Alan Shultz Midwestern Auto Group …….………..…… 26 Social Media Contributor Jim Davis NJB Automotive ……………………..……….… 21 NorthEnd Wrench …………………………….. 14 Membership Sheila Henderson Richter Financial & Motorsports …… 09 [email protected] Stoddards ….…………………………….......….… 07 Advertising Rates www.morpca.org/dos/ad-rates/ TruePerformance …………….……..….……… 10 Ad Copy is the responsibility of the advertiser and must be correctly sized to fit in ad space. Deadline for copy is the 10th of each month for the following month’s newsletter. Copyright © 2016 MID-OHIO REGION PORSCHE CLUB OF AMERICA INC. All rights reserved. Original material from DOS newsletter may be reprinted (excluding ads and ballots) by other PCA Regions provided Die Offene Strasse (DOS) is the official Publication of the Mid-Ohio proper credit is given to the author and the source. All other Region, Porsche Club of America. Statements and opinions within are reprinting of DOS newsletter content (including ballots) is prohibited. those of the authors and do not necessarily represent the official position of MOR or PCA. Permission to Reprint any material (excluding ads and ballots) herein is granted to only other PCA regions provided full credit is given to Die Offene Strasse and the Author. All other reprinting of DOS newsletter content (including ballots) is prohibited. Contributions to the newsletter are encouraged and should be in the hands of the editor by the 10th of each month for the following CONTENTS month’s issue. Der Passagiersitz ………………….……….. 04 The Spin …………………………….……………... 06 PORSCHE®, the Porsche Crest Design®, CARRERA®, 911®, 918®, 919®, TARGA®, CAYENNE®, MACAN®, The Apex ………………………………………. 08 PORSCHE SPEEDSTER®, BOXSTER®, CAYMAN®, For the Record …………………………….. 11 PANAMERA®, FOUR, UNCOMPROMISED.®, PORSCHE, THERE IS NO SUBSTITUTE.®, PORSCHE DESIGN®, 4S®, Detroit Auto Show ……………………… 12 RS®, 9R6®, SYPDER®, 718® and TRANSSYBERIA® Track Committee ………..…………………. 13 are trademarks of Porsche AG. New Member Social ….……..………… 14 Get to know a Porschephile …………. 18 Brake Fluid Primer ………………………… 20 Anniversaries …………………………… 21 Cover Photo: Alan Shultz focuses on the new members. Around the Zone ……….…………… 22 Photo credit to: Alan Shultz Membership Marketplace………..…… 24 Drawings / Artwork: Maury Walsh [A talented MORPCA Member – ed.] Upcoming Events …………………………. 27 3 12 4 The pages must be printed by a factor of 4. Thus you have to print 16, 20, 24, 28 etc. pages, as each piece of Der Passagiersitz paper is printed on both sides, folded in half and then (The Passenger Seat) stapled in the middle. Each page cost roughly 16 cents to Patrice Hennessy print, multiply that by the number of pages printed and Newsletter Editor the number of copies sent out each month and an average page in the newsletter cost $70.56 in 2015. With the start of each New Year, my responsibilities as DOS Editor includes getting a budget pulled together. Why bring this up? It demonstrates that a certain Bear with me, some of you may find this boring, I’m not amount of planning of the layout is required with each even overly excited to write it and to top it off, math was edition (go with 24 pages or jump to 28 pages), meaning never my strong point but let's talk about the nitty-gritty you can't just add an additional full or half page features financial aspects involved in producing a monthly club without adding an additional three more newsletter. pages of interest and the cost associated with printing increases with Last year, we produced 12 issues of each page added. I mention this solely DOS. I started my term as because someone inquired about the Newsletter Editor in 2015 with a Anniversaries published in DOS and staggering mailing list of 560 wondered why the list does not include members. My first task when I took everyone (we publish anniversaries over as Editor was to look at the above 5 years and have dedicated a half mailing list provided from us to the page each month for this membership publisher (working in collaboration feature). Besides the page constraints, with Sheila Henderson, our new gathering the information from National Membership Chairperson in 2015) is not a straightforward effort, very time and identify those who were no longer active members in consuming, and takes the efforts of two volunteers to the club. This resulted in the immediate removal of 105 bring this data to you each month. A big thank you goes former members (someone in England was being sent a out to Sheila Henderson, our Membership Chair, for copy monthly) who had been receiving DOS long after working on this very task on Valentine's Day (while I was their membership lapsed. Additionally, with current busy drinking a glass of wine because it was a holiday, members opting out of receiving the paper version of the right?). I was curious about how other clubs reported newsletter by switching to digital, we ended 2015 with a anniversaries so I did some research online. There are 5 master mailing list of 441 members, which is quite an clubs that I could find (NOR, MOR, OVR, AR, MR) based in improvement. I have begun to once our PCA region who have again undertake the tedious task of memberships similar to ours (500 or auditing the paper mailing list to more primary members). Four out of confirm that the changes throughout those five (80%) report the the year were captured properly and I Anniversaries in the same manner as anticipate that the number of MOR. newsletters being mailed each month will drop further still. Because I believe part of the job responsibility of the DOS Editor is to be Half of the 12 copies of DOS sent out fiscally responsible, I am in the early last year were 24 pages at an average stages of gathering bids on printing cost of $1800.00 per issue and the and mailing. We’ve used the same publisher for as long other 6 issues were 28 pages at an average cost of as anyone can remember. I will be reporting on this at $2050.00. I say average cost because we do not have a our next Board meeting. When I find the time, I plan to fixed price contract with the publisher and the cost contact the other Editors in our PCA region to ask about associated with printing and mailing changes from month their printing and mailing costs, along with what online to month. The total DOS expenses for the year came to presence they have tried with their newsletters. At first $22,428.00. The funds used for the monthly printing and glance, it appears some of the clubs in our PCA region mailing of the newsletter come from three primary have gone the paperless route. That is not my goal nor sources. We sell ads, which generated $7,200.00, we anyone else’s on the Board. The paper version of DOS still receive a portion of the PCA dues from National and that remains one of the most popular ways to keep current covered $7,531.00 of the expenses, and MOR makes up with MOR activities and as a member, I still like getting it the difference, resulting in $7,697.00 in out of pocket in the mail but it is important that the cost associated expenses for the club. This means that MOR subsidized with the paper version remain within reason. I hope to each mailed subscription last year by $16.98. Where accomplish this during my appointment as Editor. does the money needed to subsidize the newsletter come from? It comes from the same place that the social I hope you found my report comprehensive, cohesive, and gatherings get their funding from, track events and P20®. concise. Next month, I will try to explain the ins and outs of the National Debt… just kidding! Publishing a periodical has some layout / cost limitations. Patrice February 2016 5 21 6 What a great way to start the MOR social scene for presidents and other Porsche Club enthusiasts. The 2016!! The New Member Socializer was a smashing Porsche Preview Breakfast early Saturday morning success at the new Hofbräuhaus in Grandview Yard. was also a real treat. The attendees heard several We filled the big room and had 17 new members Porsche factory spokesmen describe in minute detail attend. The food was fabulous and so perfectly German! the various features and changes to the new models. The accordion player was an Be sure to check out the added treat. I hope some of you silhouettes of the new Cayman witnessed the display of dancing GT4 and the new 911 Turbo. skills by Gerhard and Lisa They are interesting design Hillmann. The evening was a total choices. Overall, it was awesome blast! I’d like to go back there to be in Cobo Hall two hours someday, maybe a Third Thursday before the general public and gather in the bier garten overwhelmed the viewing outside!! opportunities around the cool cars. Consider going up next At the most recent board year, it is an easy drive and really meeting, Gerhard presented his fun to see all the cars and plan for club activities for 2016. displays. Just let me say, we will be a busy club this year with multiple Looking ahead, we have the ever- gathering opportunities each popular Pistol Packing month. Most of the activities will Porschepile event later in be subsidized with club money in February and another fun Trickle an effort to increase participation Charge Saturday event at and interaction with more of the membership.