SSD Adoption Trends August 2013 [email protected] IT Brand Pulse One Year Ago 2013 SSD Brand Leaders 2013 SSD Adoption Trends 2 A trusted source of product testing, IT pro research, and analysis about data center infrastructure 3 Selected IT Brand Pulse Customers 4 IT Brand Pulse One Year Ago 2013 SSD Brand Leaders 2013 SSD Adoption Trends 5 One Year Ago Today 6 OEMs were lining up, but cautious about dropping-in 7 Big OEM hybrid brands were surrounded by start-up all-flash system brands 8 What do you perceive as the MOST GAME-CHANGING ENTERPRISE IT TECHNOLOGY of 2012? SSD CloudStack Software Defined Networking Hadoop Xeon E5 Server Processors Other 9 Who do you perceive as the HOTTEST ENTERPRISE IT COMPANY in 2012? Amazon Fusion-io ARM Other Arista Networks Mellanox Cloudera 10 IT Brand Pulse One Year Ago 2013 SSD Brand Leaders 2013 SSD Adoption Trends 11 IT Brand Leader Program The symbols for IT brand leadership • Annual surveys covering enterprise infrastructure • Non-sponsored • Respondents are IT professionals from large enterprise, SMB and HPC environments 12 2013 SSD Brand Leader Survey Respondents Acadient Delmont Laboratories Lockheed Martin S.F. Public Utilities Commission ACCi Deloitte Services LP Marriott International Sonic Healthcare USA Accident Fund Insurance Co. Deutsche Telekom NA Mimeo Sony Online Entertainment Acendex Disney Interactive Monsanto Sony Pictures Alba Health DT Productions NASA South Dakota Board of Regents Argonne National Labs Duke University Nat. Ctr for Atmospheric Research St. Luke's Hospital ARI Fleet Management Duquesne University (NCAR/UCAR) Stanford University Artesian Water Co (DE State El Paso County Sheriff National Institute of Health (NIH) Symcor Inc water utility) e-Miles National Institute of Standards and Temco Service Industries AT&T Fairfield Residential Company LLC Technology Transamerica AWC GE Global Research NAVMISSA - URS Federal Services Unisys AXA Rosenberg Global Services General Motors NBC Universal United Health Services Credit Union LLC Hire-Ability New York Life Insurance Company University of Florida Health Baylor College of Medicine Hormel Foods Corporation New York Stock Exchange University of Minnesota Medical School Berkshire Capital Securities Houghton Mifflin Harcourt Northrop Grumman University of Virginia Boeing IDS Raytheon Ogilvy and Mather University of Washington Case Western Reserve University Imagitas Owens Corning UQM Technologies Chevron Phillips Chemical Independence Blue Cross (IBX) PA Office of Administration Urban Retail Properties City of Mount Prospect, IL Institute of Geophysics and Planetary Pacific Northwest National Laboratory USAN City of Sun Prairie, WI Physics (PNNL) Utah State Office of Education CitySquare, Dallas InterNexus Paramount Consulting LLC Verizon Wireless Collette Vacations J. B. Hunt Transportation Pitney Bowes Virginia Tech CT Economic Resource Ctr Jamaica Hospital Medical Center Purdue University WC Bradley (CERC) Kawasaki Raytheon Yale University Daimler AG KLA-Tencor Reader's Digest Zions Bancorporation Dallas Nursing Institute LA Dept. of Transportation Rutgers Univ. Brain Imaging Center 14 15 16 17 18 19 2012 SSD Brand Leaders Pure Storage, Violin All Flash SAN SSDs TMS TMS & NextIO TMS TMS TMS Memory & TMS All Flash NAS SSDs Nimbus Nimbus Nimbus Nimbus Nimbus Nimbus All DRAM SAN SSDs TMS TMS TMS TMS TMS TMS All Flash Unified SSDs Nimbus Nimbus Nimbus Nimbus Nimbus Nimbus PCIe Adapter SSDs Fusion-io Intel Fusion-io Intel Intel Fusion-io SAS/SATA SSDs Intel Intel Intel Intel Intel Intel Cache SSDs EMC EMC EMC EMC EMC Fusion-io NAS Cache Appliances Cache IQ Cache IQ Violin Memory Cache IQ Cache IQ Violin Memory SSD Controller Chips LSI LSI Intel Intel Intel LSI Hybrid HDD/SSD Systems EMC EMC EMC EMC IBM IBM 20 Innovation by acquisition TMS Cache IQ Pliant XtremIO STEC 21 Brand leadership by acquisition 22 2013 SSD Brand Leaders All Flash SAN SSD Systems EMC/ XtremIO NetApp EMC/ XtremIO EMC/ XtremIO EMC/ XtremIO EMC/ XtremIO All Flash NAS SSD Systems Nimbus Data Nimbus Data Nimbus Data Nimbus Data Nimbus Data Nimbus Data All DRAM SAN SSD Systems IBM / TMS IBM / TMS IBM / TMS IBM / TMS IBM / TMS IBM / TMS All Flash Unified SSD System Nimbus Data Nimbus Data Nimbus Data Nimbus Data Nimbus Data Nimbus Data Fusion-io, Intel, Fusion-io Fusion-io Fusion-io Intel Fusion-io PCIe SSD DAS Adapters SanDisk PCIe SSD SAN Adapters QLogic QLogic QLogic QLogic EMC QLogic Intel & Seagate Seagate Western Digital Samsung Intel Samsung SAS/SATA SSD Modules (tie) NetApp, SanDisk, Fusion-io/ IO Fusion-io/ IO Fusion-io/ IO NetApp EMC, NetApp SSD DAS/SAN Cache FlashSoft Turbine Turbine Turbine SSD NAS Cache Appliance NetApp / Cache IQ NetApp / Cache IQ NetApp / Cache IQ NetApp / Cache IQ NetApp / Cache IQ NetApp / Cache IQ SSD Controller Chips LSI/SandForce LSI/SandForce LSI/SandForce LSI/SandForce LSI /SandForce LSI/SandForce 23 All Flash SAN SSD Systems Who do you perceive as the market leader in All Flash SAN SSDs? All Flash NAS SSD Systems Who do you perceive as the market leader in All Flash NAS SSDs? Avere Nimbus Data Skyera Violin Memory Whiptail Other All DRAM SAN SSD Systems Who do you perceive as the market leader in All DRAM SAN SSDs? IBM / TMS Kaminario Kove Other All Flash Unified SSD System Who do you perceive as the market leader in Unified Flash SSD? Nimbus Data Skyera Whiptail Other PCIe SSD DAS Adapters Who do you perceive as the market leader in PCIe SSD DAS Adapters? EMC XtremSF Fusion-io Intel LSI Micron OCZ RunCore SanDisk STEC Texas Virident Other Technology Memory Systems PCIe SSD SAN Adapters Who do you perceive as the market leader in PCIe SSD SAN Adapters? EMC PernixData QLogic Virident Other SAS/SATA SSD Modules Who do you perceive as the market leader in SAS/SATA SSD Modules? Intel Micron OCZ Samsung SanDisk Seagate SMART STEC Toshiba Western Other Technology Modular Digital SSD DAS/SAN Cache Who do you perceive as the market leader in SSD DAS/SAN Cache? Dataram EMC Fusion-io GridIron LSI Micron NetApp Nevex OCZ Proximal SanDisk STEC VeloBit Other (IO (Virtensys) (SANRAD) Data (FlashSoft) Turbine) SSD NAS Cache Appliance Who do you perceive as the market leader in SSD NAS Cache Appliance? Alacritech NetApp/Cache IQ Violin Memory Other SSD Controller Chips Who do you perceive as the market leader in SSD Controller Chips? Hynix Intel Jmicron LSI Marvell OCZ Samsung SanDisk Toshiba Other (LAMD) (SandForce) (Indilinx) (Pliant) Hybrid HDD/SSD Systems Who do you perceive as the market leader in Hybrid HDD/SSD Systems? Dell Dot Hill EMC Fusion-io HDS HP IBM NetApp Nexsan Nimble Tintri Other / NextGen Storage IT Brand Pulse One Year Ago 2013 SSD Brand Leaders 2013 SSD Adoption Trends 35 SOMETIMES YOU CAN’T If there is not enough supply 36 The capacity optimized HDD dance “If you can't get rid of the skeleton in your closet, you'd best teach it to dance.” George Bernard Shaw 37 My organization plans to completely replace HDDs and deploy SSD as primary storage: Never. It will always be more expensive than HDD and be used only for applications which can justify the added cost When SSDs are the same $/GB of HDDs When SSDs are within 50% of the $/GB of HDDs When SSDs are within 40% of the $/GB of HDDs When SSDs are within 30% of the $/GB of HDDs When SSDs are within 20% of the $/GB of HDDs When SSDs are within 10% of the $/GB of HDDs Other 2013 2012 If QUALITY is defined as the ability to meet or exceed its intended purpose, which of these features are metrics for ENTERPRISE HDD QUALITY (select all that apply): Reliability meets or exceeds specifications Performance meets or exceeds specifications Support is helpful and easily accessible Physical product is well made Management software has many useful utilities Driver software is easy to install Help Information is useful and easily accessible Style of product is attractive Other 2013 39 Rank the importance of these features when you select an Enterprise HDD: Price per gigabyte MTBF reliability rating RPM Capacity per form factor Size (3.5", 2.5", etc.) Brand (HGST, Seagate, WD, Toshiba) Length of Warranty Power consumption Selections for 1 - Most Important Amount of cache Disk Array Server Vibration tolerance 40 HDDs inside my organization's DISK ARRAYS were selected by: Our IT department The disk array vendor/reseller Other Procurement/Purchasing Department 2013 41 My organization mixes different types of disk drives in our disk arrays in order to achieve the best cost for the reliability, capacity and performance we require: Yes No 2013 42 We use the following strategies for maintaining spare Enterprise HDDs (select all that apply): We keep spare HDD on hand for SERVERS We keep spare HDDs on hand for DISK ARRAYS We don't keep spare SERVER HDDs on hand and rely on a service organization to supply them We don't keep spare DISK ARRAY HDDs on hand and rely on a service organization to supply them 2013 Other 43 What I do to increase the performance of my disk arrays is (select all that apply): Use higher RPM HDDs Add SSD cache to the disk system Configure larger RAID sets Add SSD cache to the server Configure larger LUNs Use "short stroked" HDDs Other 2013 44 Driving SSD Adoption Trust 45 My organization uses the following SSD strategies (select all that apply): Use disk-based storage because SSD is too expensive Use SAN based SSD arrays because the performance is much better than disk-based SAN arrays and it can be shared by all servers Add SSD to disk arrays because we trust our disk array products and vendors, and we are familiar with how to deploy and