NATURAL ASTAXANTHIN THE SUPPLEMENT YOU CAN FEEL BOB CAPELLI TECHNICALLY REVIEWED BY LIXIN DING, PHD Including excerpts from renowned health and nutrition experts Dr. Joseph Mercola, Mike Adams “The Health Ranger,” Suzy Cohen RPh, Susan Smith Jones, PhD, and more Natural Astaxanthin “The Supplement You Can Feel” By Bob Capelli Technically Reviewed by Lixin Ding, PhD Graphic Design by Francis Capelli Natural Astaxanthin State-of-the-Art Farm with glass-tube photobioreactors © Copyright 2018 Algae Health Sciences, Inc., a BGG Company All rights reserved ISBN-13: 978-0-9992223-0-0 ISBN-10: 0-9992223-0-9 Publisher’s Note This book is intended for professionals in the nutritional supplement industry, researchers, doctors and other health-related professionals. It is not intended for consumers. The information herein is for educational purposes only; it is not to be taken as medical advice or as an attempt to sell a particular product. The opinions expressed are those of the author. People with medical problems or questions should consult a health professional. Information in this book is not intended to diagnose, treat, cure or prevent any disease. The publisher of this book, Algae Health Sciences, Inc. (AlgaeHealth), a divi- sion of BGG, is a producer of Natural Astaxanthin from Haematococcus microalgae. This book is intended as an educational tool offered by AlgaeHealth to further indus- try and professional knowledge on Natural Astaxanthin and the medical research on its health benefits. This book may not be reproduced in whole or in part, by any means, without writ- ten permission from AlgaeHealth. Please contact us at [email protected] for inquiries. Dedication This book is dedicated to my family (many of whom helped in different ways to produce this book) and to my coworkers at AlgaeHealth and BGG who provided inspiration and support. Most of all, to my wife Berta for her love and friendship for 30 years. ii Table of Contents Introduction by Suzy Cohen RPh, “America’s Most Trusted Pharmacist” ........................................................................... vii I. “The Supplement You Can Feel” ..................................................1 The Most Protective Molecule in Nature ............................................ 4 Learn from the Salmon and the World’s Greatest Athletic Feat ..................... 5 Why Do I Call Astaxanthin “The Supplement You Can Feel?” ...................... 7 Why Don’t 100% of People “Feel” Astaxanthin Working? ........................... 9 Consumer Surveys Validate the 80/20 Rule .........................................11 What is Astaxanthin? ................................................................ 13 Where Can You Find Astaxanthin to Consume?.................................... 16 Fun Stuff with Astaxanthin ......................................................... 17 Interesting Facts about Astaxanthin’s Growing Popularity .......................... 20 II. Don’t Believe Me! Listen to What Famous Doctors, Researchers, Pharmacists and Opinion Leaders Say about Astaxanthin ......................... 22 Dr. Joseph Mercola, Renowned Internet Health Expert ............................ 24 “Astaxanthin is in a League of Its Own” ......................................... 25 Dr. Oz, Star of the Most-Watched Health TV Show in America ................... 27 Dr. Nicholas Perricone, World’s Most Famous Dermatologist ..................... 28 Oprah (need I say more?) ........................................................... 29 Dr. William Sears, World’s Best-Known Pediatrician ............................... 29 Mike Adams “The Health Ranger” .................................................. 32 Astaxanthin: The Little-Known Miracle Nutrient for Inflammation, Anti-Aging, Athletic Endurance and More ................................................. 33 Dr. Michael Murray, Prolific Naturopathic Leader ................................. 37 Dr. Jason Theodosakis, “New York Times” Best-Selling Author .................... 38 Doctors Who Have Changed Their Lives Because of Astaxanthin ................. 39 Another Naturopath’s Book on Astaxanthin ........................................ 40 Suzy Cohen, RPh,“America’s Most Trusted Pharmacist” ........................... 41 Susan Smith Jones, PhD, Prolific Author and Media Personality .................. 43 Astaxanthin: My Daily Companion .............................................. 43 Paula Bickford, PhD, Prominent Brain Health Researcher ......................... 47 Hundreds of Other University Professors & Researchers ........................... 47 Universities, Medical Schools and Governments from Around the World ......... 50 A Different Category of Opinion Leader: Celebrities Who Love Astaxanthin’s “Beauty from Within” Benefits ................................................... 52 Madonna’s Fishy Fountain of Youth .............................................. 54 iii Table of Contents (continued) III. “The Healthy Ten” – “The Ten Clinically Validated Health Benefits of Natural Astaxanthin” ............................................ 55 “The Healthy Ten” Research Summary ............................................. 57 One. The World’s Strongest and Highest Quality Natural Antioxidant ........... 66 Why Do We Need to Take Antioxidant Supplements? ........................... 68 Witness the Power of Antioxidants in Front of Your Very Own Eyes ............. 72 Unmatched Antioxidant Power .................................................. 74 Strength Isn’t Everything: The World’s Highest Quality Antioxidant .............. 83 Astaxanthin’s Antioxidant Activity Is Backed by 10 Clinical Trials and 87 Pre-Clinical Studies ....................................................... 90 For the Scientists ................................................................ 94 Two. Do You Want a Fast-Acting Anti-Inflammatory That Can Kill You, or a Slow-Working One That Is Safe & Natural? ............................... 96 Good Inflammation versus Bad Inflammation ................................... 96 Common Treatments for Chronic Pain .......................................... 97 Read the Fine Print ............................................................. 100 Clinical Research Reveals a Potential New Pain Treatment ...................... 103 The Silent Killer: Systemic Inflammation ....................................... 112 Astaxanthin Targets the Key Marker for Silent Inflammation ................... 113 Astaxanthin’s Multiple Mechanisms of Action .................................. 115 Combined Results From Anti-Inflammatory Mechanism Research .............. 116 For the Scientists ............................................................... 119 Three. The Eyes Have It! How Astaxanthin Can Enter the Eyes and Protect Them ... 122 The Most Versatile Nutrient for the Eyes ....................................... 124 Eye Problems of the Modern Age ............................................... 126 Diversity of Human Clinical Research .......................................... 129 For the Scientists ............................................................... 131 Four. Safeguarding the Command Center ........................................ 133 Trends in Neurological Health ..................................................134 The Clinical Trials .............................................................. 135 For the Scientists .............................................................. 139 Five. Beauty-from-Within and Skin Health .......................................144 Internal Beauty Pill ............................................................. 146 The Synergistic Effect of Astaxanthin ........................................... 150 Skin Health Defender .......................................................... 151 UV Protector (and Internal Sunscreen?) ........................................ 152 Topical Effects of Astaxanthin .................................................. 154 For the Scientists ............................................................... 155 iv Table of Contents (continued) Six. Energy, Strength, Performance, Endurance and More: 12 Ways Astaxanthin Can Help Athletes and Active People ............................................. 157 “The Athletes’ Dozen” 12 Clinical Trials Showing Benefits for Athletes and Active People ............................................................ 159 Protecting the Cell’s Powerhouse ............................................... 170 For the Scientists ............................................................... 172 Seven. Keeping the Heart Ticking and the Blood Pumping: The Cardiovascular Benefits of Astaxanthin ....................................................... 175 Combatting Cholesterol with Astaxanthin ...................................... 176 Other Ways Astaxanthin Can Help our Hearts ................................. 180 For the Scientists ............................................................... 181 Eight. No Colds or Flu for 17 Years! Astaxanthin, The Immune System Modulator .. 184 Where it All Began: The Pioneering Work of Dr. Harumi Jyonouchi ........... 185 The Preliminary Research of Drs. Chew & Park ................................ 187 Landmark Human Clinical Trial Shows Immune Response Benefit ............. 189 Additional Human Clinical Research ........................................... 190 For the Scientists ............................................................... 193 Nine. Helping Sperm Reach the Egg: Astaxanthin’s Enhancement