SUPERBRANDS ANNUAL 2015 BT Achievements BT Global Services serves 87 per cent of the Brand History FTSE 100 companies and 64 per cent of the Fortune 500 companies. In the UK, BT is bt.com 1984 British Telecom is privatised, one of the largest suppliers of networked IT making it the only state-owned services for the government. telecommunications company to be privatised in Europe. International investments are helping BT’s 1991 British Telecom is restructured and corporate customers to expand into fast- relaunches as BT. growing economies across the Asia Pacific 2003 BT unveils its current corporate region, Latin America, Turkey, the Middle identity, reflecting the aspirations of a technologically innovative future. East and Africa. 2005 Following the Telecommunications BT takes corporate responsibility seriously Strategic Review, BT signs legally binding undertakings with Ofcom Market Europa League football, with exclusive live and every year at least one per cent of BT’s to help create a better regulatory BT is one of the world’s BT operates in a thriving, multi-trillion broadcast rights to all 350 matches from pre-tax profits go into programmes that framework. leading providers of pound global industry. In recent years both tournaments, for three seasons benefit the communities BT operates in. 2006 Openreach launches and is responsible the boundaries between telcos, IT from 2015/16. for managing the UK access network communications services, on behalf of the telecommunications companies, software businesses, hardware YouView is also a BT partner. This gives Recent Developments industry. serving customers in more manufacturers and broadcasters have customers a unique programme guide, BT Sport, launched in August 2013, is the 2008 BT becomes the official than 170 countries. It supplies blurred. BT is innovating fast in this rapidly communications services partner, and letting them go back in time so they can UK’s newest sports TV service and is free DID converging market. Its 2013/2014 investments in BT has launched Ingenious – a a sustainability partner, for the London networked IT services to watch shows from last night or last week, for BT Broadband customers. 2012 Olympic and Paralympic Games. society and sustainability, YOU KNOW? new approach to showcasing Product as well as record, pause and rewind live TV. Fibre rollout is a £2.5 billion investment. government departments made up of time, cash and The BrandZ ranking – a innovation. Ingenious is all 2009 BT installs a giant LED screen at the BT is the leading provider of phone and Viewers can also get BT TV’s on-demand It means that in the near future, within a top of BT Tower in London, which and multinational companies, in-kind support, totalled major ranking of brand value about small ideas sparking counted down the days to the start of broadband services in the UK. Its BT Infinity services including blockbuster and classic single home, family members will be able by Millward Brown – shows the “ The European £27 million. the creativity and innovation the Games. and is the UK’s largest fibre optic broadband product offers films, and top UK and US TV, as well as to carry out a whole range of bandwidth- BT brand is now worth US$15.4 needed to make a better 2012 BT is at the heart of London 2012, download speeds of up to 160Mbps and kids’ shows. goalposts are hungry activities at the same time – like Promotion billion (£9.1 billion), up from communications provider to US$9.5 billion (£5.7 world. The bt.com/ingenious the most connected Olympic and upload speeds reaching 20Mbps, providing the moving.” playing online games, streaming high As a long-term supporter billion) just one Paralympic Games ever. For around one million business customers, Thinking of choosing a long-term broadband year ago. website showcases its own consumers and businesses. offer with another provider? Think again. definition films and editing videos online. 2013 BT Sport channel launches, with bandwidth customers need in the digital age. BT Sport already shows live matches from of Paralympic sport, BT BT builds communications solutions of all more top-flight football leagues than Sky innovation activities. studios at the Olympic Park, and is in BT has fi ve lines of business: Sports and it’s getting even better next year. In the summer of 2014, BT was the is committed to driving the The company’s three new TV channels, BT sizes, serving small start-ups up to global And we’re still free with BT Broadband over five million households to date. Call 0800 151 3322 bt.com/sport momentum of the Paralympic On 2nd December 2014 BT launched BT Consumer, BT Business, BT Sport, have the rights to exclusively show 38 enterprises. BT is the only UK supplier founding sponsor of the International 2014 In December, BT celebrates 30 years movement post-London 2012. It National Inventors Day to celebrate live football matches from the Barclays Premier for small and medium-sized businesses Festival of Business (IFB), held in Liverpool. since the company was privatised. Global Services, Openreach continues to support a number of Britain’s inventive heritage. To mark League, as well as live FA Cup matches, that provides everything from phones A total of 75,000 delegates from 88 and BT Wholesale. Paralympic athletes including 100m National Inventors Day, BT issued the ‘BT UEFA Europa League, and top-tier football and broadband, to hardware, software countries attended events over the GREAT SPORT HAPPENS HERE gold-medal-winning sprinter Jonnie British Invention Index’ – a study of 2,000 from Germany, Italy, France, Brazil, Portugal and support, as well as professional 50-day programme. BT’s sponsorship Peacock and 100m and 200m gold- adults and 1,000 children revealing British and Australia. The channels also show Aviva and managed services. As most owner- yielded impressive business results as well range of sectors including banking and medal-winning wheelchair racer Hannah perceptions and attitudes toward invention. IN DECEMBER 2014, BT CELEBRATED Premiership Rugby, the European Rugby managers aren’t IT experts, BT takes away as underlining its commitment to the financial services, manufacturing, logistics, Cockroft. BT was the founding partner BT also held a STEAM Co. session at BT Champions Cup and the Challenge Cup, the stress of managing IT. success of British business. It won over pharmaceuticals and consumer goods. of the British Paralympic Association Tower for over 20 primary school children 30 YEARS women’s football and tennis, and MotoGP. £18 million in contracts with UK and SINCE THE COMPANY 30 BT also provides services to around Public sector customers in the UK include global businesses with accounts hosted (BPA) when it was formed in 1989, and from across London, for an afternoon of WAS PRIVATISED BT Sport will also be the new UK home of 7,000 large corporate and public sector health, central and local government, and during the event. was the first BPA partner to extend its inspirational and creative activities designed the UEFA Champions League and UEFA customers. They operate in a wide government organisations worldwide. partnership through to Rio 2016. to stimulate inventive thinking and doing. superbrands.uk.com 49655_SB_2015_Brand_p030-031_BT.indd All Pages 30/01/2015 12:28 SUPERBRANDS ANNUAL 2015 BT Achievements BT Global Services serves 87 per cent of the Brand History FTSE 100 companies and 64 per cent of the Fortune 500 companies. In the UK, BT is bt.com 1984 British Telecom is privatised, one of the largest suppliers of networked IT making it the only state-owned services for the government. telecommunications company to be privatised in Europe. International investments are helping BT’s 1991 British Telecom is restructured and corporate customers to expand into fast- relaunches as BT. growing economies across the Asia Pacific 2003 BT unveils its current corporate region, Latin America, Turkey, the Middle identity, reflecting the aspirations of a technologically innovative future. East and Africa. 2005 Following the Telecommunications BT takes corporate responsibility seriously Strategic Review, BT signs legally binding undertakings with Ofcom Market Europa League football, with exclusive live and every year at least one per cent of BT’s to help create a better regulatory BT is one of the world’s BT operates in a thriving, multi-trillion broadcast rights to all 350 matches from pre-tax profits go into programmes that framework. leading providers of pound global industry. In recent years both tournaments, for three seasons benefit the communities BT operates in. 2006 Openreach launches and is responsible the boundaries between telcos, IT from 2015/16. for managing the UK access network communications services, on behalf of the telecommunications companies, software businesses, hardware YouView is also a BT partner. This gives Recent Developments industry. serving customers in more manufacturers and broadcasters have customers a unique programme guide, BT Sport, launched in August 2013, is the 2008 BT becomes the official than 170 countries. It supplies blurred. BT is innovating fast in this rapidly communications services partner, and letting them go back in time so they can UK’s newest sports TV service and is free DID converging market. Its 2013/2014 investments in BT has launched Ingenious – a a sustainability partner, for the London networked IT services to watch shows from last night or last week, for BT Broadband customers. 2012 Olympic and Paralympic Games. society and sustainability, YOU KNOW? new approach to showcasing Product as well as record, pause and rewind live TV. Fibre rollout is a £2.5 billion investment. government departments made up of time, cash and The BrandZ ranking – a innovation. Ingenious is all 2009 BT installs a giant LED screen at the BT is the leading provider of phone and Viewers can also get BT TV’s on-demand It means that in the near future, within a top of BT Tower in London, which and multinational companies, in-kind support, totalled major ranking of brand value about small ideas sparking counted down the days to the start of broadband services in the UK.