BRIDGESTONE AMERICAS TIRE OPERATIONS, LLC Community & Corporate Relations For Immediate Release 535 Marriott Drive Nashville, TN 37214-2373 Contact: Media Center Phone ：877-201-2373 877-201-2373 Fax ：615-937-1414 Madonna To Perform February 5 During The Bridgestone Super Bowl XLVI Halftime Show On NBC NASHVILLE, Tenn. (December 5, 2011) – MADONNA, a multi Grammy Award- winning Universal Records recording artist, will perform in the BRIDGESTONE SUPER BOWL XLVI HALFTIME SHOW on NBC at Lucas Oil Stadium in Indianapolis on Sunday, February 5, the NFL and NBC announced during last night’s Sunday Night Football game between the New Orleans Saints and Detroit Lions. Madonna’s performance will be imagined by CIRQUE DU SOLEIL and JAMIE KING. The Bridgestone Super Bowl halftime show is the most-watched musical event of the year. More than 162 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide. Madonna joins an esteemed list of recent halftime acts that includes The Black Eyed Peas, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2. A world class entertainer, singer, songwriter, producer, director and video visionary, Madonna has sold more than 300 million records in the course of her three decade career as The Material Girl. She is a Rock & Roll Hall of Fame Inductee and the most successful female touring act in history. Madonna is currently in the recording studio working on a new album scheduled to be released next year. Her new film W.E. which she directed, wrote and produced is opening in a limited one week release December 9 in Los Angeles and will open nationally on February 3, two days prior to Super Bowl XLVI. Madonna has partnered with a creative team from Cirque du Soleil, Jamie King, and multimedia artists from Moment Factory, to create a signature performance for the BRIDGESTONE SUPER BOWL XLVI HALFTIME SHOW. This year marks the fifth time Bridgestone Americas has sponsored the Super Bowl halftime show. The tire company's new brand campaign, fittingly titled "Time to Perform," will debut during the game. Page 1 of 2 The BRIDGESTONE SUPER BOWL XLVI HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSHNER and directed by HAMISH HAMILTON. About Bridgestone Americas Tire Operations: Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company- owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires to its customers in the Americas. In addition, through its Bridgestone Bandag Tire Solutions unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution. # # # CONTACTS: NFL Brian McCarthy, NFL; [email protected] NBC Chris McCloskey, NBC; [email protected] BRIDGESTONE Dan MacDonald, Bridgestone Americas Community and Corporate Relations, 877-201-2373; [email protected] Darla Elkins, Bridgestone Americas Community and Corporate Relations, 877-201-2373; [email protected] MADONNA Liz Rosenberg, Liz Rosenberg Media, 212-991-4290; [email protected] CIRQUE DU SOLEIL Renée-Claude Ménard, 514-723-7646 ext. 7366 [email protected] MOMENT FACTORY Julie Armstrong-Boileau, 514 843-8433 ext. 120 [email protected] Page 2 of 2 .