ARIS isoroner- power grip golfgtore Golfers! NOW, a golf glove that gives your hand a magic touch, a feel- ing of a solid pdwer grip, increased dexterity and suppleness, no-slip control thru the Iso-Massage™ action of the Patented* Isotoner Power- Grip Golf Glove'. (1) New concept in golf gloves (2) Patented construction relieves tiredness in hands (3) Scientific leather strip placement gives no-slip control and solid grip (4) Golfers report decline in blisters and cal- louses on hands (5) Isotoner fabric immune to perspiration — Gloves will not dry out stiff and harsh (6) Available in: Pink, LightBlue, Lilac, Gold, Coral, Black, Lime, Navy with bone leather and Bone with Camel leather. GEORGE COOK LTD., P.O. BOX D, MIAMI, FLORIDA 33156 • EXCLUSIVE AGENTS TO GOLF SHOPS WE'RE COMMITTED. you, the Golf Professional, leather grips, lightweight in the same way you're steel or dynamic steel committed to serving your shafts. In addition, there's golfers. a choice of shaft flex OUR SOLID SUCCESS. CA,R,S, or X) and a wide Faultless Professional Plus. range of swing weights. The new computer blend And knowing your golf ball that's making inventory problem, we're golfing history. going all out to give you the As Lee Trevino puts it, fastest possible delivery "The computer blend gives and service on every me all the distance I need. custom order. But more important, it's the OUR ADVERTISING most accurate ball I've ever COMMITMENT. Once again, played'.' Faultless leadership is He should know. He evident in our heavy Faultless for'72. played the Professional Plus advertising support. Dedicated to serving the in the'71 U.S.Open... first Highlighting our'72 Golf Professional. of his unprecedented three program is sponsorship of Faultless hasn't become national open wins. Lee Trevino's Golf for one of the fastest rising WELCOME TO THE Swingers TV series, plu,s a names in golf equipment CLUB. Faultless Profes- full schedule of hard-hitting through empty promises. sional golf fclubs offer three club and ball advertisements We've done it through things in particular that you, in such publications as Golf commitment. as a Professional, can really Digest, Golf, Golf World, We're committed to top appreciate. Sports Illustrated, value and unsurpassed ° First, there's a choice Newsweek, Time, Esquire, quality. of two distinctive models— and The Wall Street Journal. We're committed to the Professional, and the This, then, is our total fast, direct service which F-IV. Plus, for the gals, the commitment: to provide the we're striving to make the Professional Lady Faultless. Golf Professional with the best in the industry. Each model has its own finest equipment, service We're committed to design and finish. All three and advertising support your increased profit by are hand-crafted to the available today. giving you the highest highest quality standards. We hope you'll share in margin of any major Another thing.They our growth and get what's manufacturer and by offer fantastic payability coming to you: greater exclusively pre-paying all and responsiveness that's profits and the full satisfac- shipping. hard to top. tion of your golfers. In short, we're Finally, there are a committed to supporting number of custom options available. These include FAULTLESS extra length, rubber or We're committed. The detractors of the electric golf is the . well, every manufacturer is car (the batteries always run out at claiming to be the longest, so it's up the remotest part of the golf course) to the professional to personally are being silenced as new power test them all to make his own evalua- systems and longer-lasting batteries tions. are being developed for today's elec- Some significant design changes oc- continued from page 60 tric golf cars. The gasoline car, in an curing within the ranks of the golf For the men. the newest pants are effort to head off the charges of pollu- ball manufacturers as they prepare done with a slightly wider flare. Belt tion and noise, are presenting quiet to tackle the "big one" for 1972 in- loops are styled on many of the golf riding, non-polluting three- and clude a hexagonally-dimpled golf trousers, some even merchandised four-wheeled vehicles. The trend, ball with 252 dimples as opposed to with their own self belts or elasticized however, is toward electric cars. The the conventional 336. In the solid ball webbed belts. Shirts are classic in electric golf car battery manu- marketplace, at least two manu- traditional short sleeves with placket facturers at the show are offering the facturers have taken major strides to front, the four button model favored. total power system: longer-lasting enhance the pro shop market of solid Jackets for both men and women lightweight batteries and chargers. balls. New chemical formulations to golfers are in many of the spring lines. The addition of several new manu- allow compressions of 80, 90 and It's a blazer look that takes the fashion facturers in both the battery and golf 100 have been introduced. Another lead, cut trim in the arms and nipped car line indicates the trend towards manufacturer took 15 million slightly at the waist. riding. One new manufacturer possible combinations, fed them into Notwithstanding gimmicks, the which will be closely watched is a computer, and got the "perfect" golfer and especially the professional, introducing collapsible gas and elec- blend or formula. For the first time, a will reap the myriad of new club de- tric golf cars for the trunk of a car or Japanese (they have previously con- signs and materials being introduced storage sheds. They will retail for centrated on the discount store mar- at the PGA show: Golf cars and under $700. The durability, safety ket) manufacturer is introducing a systems are more efficient; golf equip- and operating efficiency of these cars durable pro-only golf ball designed to ment in the medium and lower price may dictate future golf car trends. compete with American pro shop ranges are directed toward beginners, Golf equipment manufacturers balls. The prominent material for the and accessories for all seasons will have been literally "on the ball" this outside cover of most golf balls ap- enable the golf shop to be well- year. The golf ball which will give the pears to be DuPont's Surlyn, the cut- stocked in 1972. greatest distance this year, bar none, resistant cover. Large Velcro Tabs Are "IN" The new Imperial golf glove by Champion offers a full length opening with a large Velcro tab. Golfers like the ease of putting on and taking off this distinctive glove. Velcro fastener offers complete adjustment for tightness of palm throughout life of glove. Finest Chevreau capeskin in a wide array of fashionable colors. All sizes for men. Suggested retail $5. See it plus other gloves at the PGA Florida Merchandise Show Jan. 22-25. GLOVE MFG. CO. E. OVIO, OES MOINES. IOWA Most irons for 1972 are "centered" around the weight redistribution principle. The balancing of the club- head, in one case with the use of tungsten alloy weights, will give the high, average and low handicap golf- ers more consistency. Weight re- distribution means that balls hit near On the following pages are highlights the hosel or on the toe will not feel (or of the merchandise that manufactur- go) as if you're hitting into frozen ers, distributors and representatives turf, but will provide better flight will be exhibiting at the GCSAA path and distance than in the past. show. The companies listed have in- Previously, when all of the weight dicated to GOLFDOM that they will Also featured is the Three Wheel was at the centroid or "sweet spot" if be at the show; the list, therefore, is Model X-440 with horizontal stabil- you missed it, tough luck. Although not an official exhibitors listing. An izers and dual hydraulic shock ab- chrome-finished heads are holding asterisk preceding a company's en- sorbers. Also available is the Auto- their own for 1972, some manu- try indicates that details on its prod- matic Charger designed to lengthen facturers are offering stainless steel uct line were unavailable at press battery life. heads. Their success or failure time. should also indicate trends of the Flagmaster, Inc., manufacturers future. Golf irons without a hosel and Golf cars, equipment, carts electric golf cars. with offset heads are also being of- fered. The theory being, to take the Boylan Leasing, Inc., features leas- Gould, Inc., features electric ve- weight out of the hosel and place it in ing, sales and service of Harley- hicle power systems with fully auto- the head without increasing over-all Davidson electric and gasoline golf matic matched battery/charger pack- weight. There are no great changes in ages. Batteries are available in 6-, store this year for golf woods. 12-, 24-, 36- and 72-volt systems and Ladies' clubs are also undergoing Club Car, Inc., offers a new Caroche are designed for easy maintenance. change but not so much in design as with a modified A-frame end suspen- in color. Departure from the basic- sion with emphasis on its light blue to pastel-colored clubs are a weight of 480 pounds (without bat- trend-setter. In the putter market for teries). The aluminum frame on the ladies, matched grips, shafts and put- Caroche is housed in a triple-thick ter heads in pastel colors are being fiberglass body that will not rust, cor- pushed by most manufacturers. rode or ever need painting, accord- Putters continue to border from ing to the company.