ARIS isoroner- power grip golfgtore

Golfers! NOW, a golf glove that gives your hand a magic touch, a feel- ing of a solid pdwer grip, increased dexterity and suppleness, no-slip control thru the Iso-Massage™ action of the Patented* Isotoner Power- Grip Golf Glove'. (1) New concept in golf gloves (2) Patented construction relieves tiredness in hands (3) Scientific leather strip placement gives no-slip control and solid grip (4) Golfers report decline in blisters and cal- louses on hands (5) Isotoner fabric immune to perspiration — Gloves will not dry out stiff and harsh (6) Available in: Pink, LightBlue, Lilac, Gold, Coral, Black, Lime, Navy with bone leather and Bone with Camel leather. GEORGE COOK LTD., P.O. BOX D, MIAMI, FLORIDA 33156 • EXCLUSIVE AGENTS TO GOLF SHOPS

WE'RE COMMITTED.

you, the Golf Professional, leather grips, lightweight in the same way you're steel or dynamic steel committed to serving your shafts. In addition, there's golfers. a choice of shaft flex OUR SOLID SUCCESS. CA,R,S, or X) and a wide Faultless Professional Plus. range of swing weights. The new computer blend And knowing your golf ball that's making inventory problem, we're golfing history. going all out to give you the As Lee Trevino puts it, fastest possible delivery "The computer blend gives and service on every me all the distance I need. custom order. But more important, it's the OUR ADVERTISING most accurate ball I've ever COMMITMENT. Once again, played'.' Faultless leadership is He should know. He evident in our heavy Faultless for'72. played the Professional Plus advertising support. Dedicated to serving the in the'71 U.S.Open... first Highlighting our'72 Golf Professional. of his unprecedented three program is sponsorship of Faultless hasn't become national open wins. Lee Trevino's Golf for one of the fastest rising WELCOME TO THE Swingers TV series, plu,s a names in golf equipment CLUB. Faultless Profes- full schedule of hard-hitting through empty promises. sional golf fclubs offer three club and ball advertisements We've done it through things in particular that you, in such publications as Golf commitment. as a Professional, can really Digest, Golf, Golf World, We're committed to top appreciate. Sports Illustrated, value and unsurpassed ° First, there's a choice Newsweek, Time, Esquire, quality. of two distinctive models— and The Wall Street Journal. We're committed to the Professional, and the This, then, is our total fast, direct service which F-IV. Plus, for the gals, the commitment: to provide the we're striving to make the Professional Lady Faultless. Golf Professional with the best in the industry. Each model has its own finest equipment, service We're committed to design and finish. All three and advertising support your increased profit by are hand-crafted to the available today. giving you the highest highest quality standards. We hope you'll share in margin of any major Another thing.They our growth and get what's manufacturer and by offer fantastic payability coming to you: greater exclusively pre-paying all and responsiveness that's profits and the full satisfac- shipping. hard to top. tion of your golfers. In short, we're Finally, there are a committed to supporting number of custom options available. These include FAULTLESS extra length, rubber or We're committed. The detractors of the electric golf is the . . . well, every manufacturer is car (the batteries always run out at claiming to be the longest, so it's up the remotest part of the golf course) to the professional to personally are being silenced as new power test them all to make his own evalua- systems and longer-lasting batteries tions. are being developed for today's elec- Some significant design changes oc- continued from page 60 tric golf cars. The gasoline car, in an curing within the ranks of the golf For the men. the newest pants are effort to head off the charges of pollu- ball manufacturers as they prepare done with a slightly wider flare. Belt tion and noise, are presenting quiet to tackle the "big one" for 1972 in- loops are styled on many of the golf riding, non-polluting three- and clude a hexagonally-dimpled golf trousers, some even merchandised four-wheeled vehicles. The trend, ball with 252 dimples as opposed to with their own self belts or elasticized however, is toward electric cars. The the conventional 336. In the solid ball webbed belts. Shirts are classic in electric golf car battery manu- marketplace, at least two manu- traditional short sleeves with placket facturers at the show are offering the facturers have taken major strides to front, the four button model favored. total power system: longer-lasting enhance the pro shop market of solid Jackets for both men and women lightweight batteries and chargers. balls. New chemical formulations to golfers are in many of the spring lines. The addition of several new manu- allow compressions of 80, 90 and It's a blazer look that takes the fashion facturers in both the battery and golf 100 have been introduced. Another lead, cut trim in the arms and nipped car line indicates the trend towards manufacturer took 15 million slightly at the waist. riding. One new manufacturer possible combinations, fed them into Notwithstanding gimmicks, the which will be closely watched is a computer, and got the "perfect" golfer and especially the professional, introducing collapsible gas and elec- blend or formula. For the first time, a will reap the myriad of new club de- tric golf cars for the trunk of a car or Japanese (they have previously con- signs and materials being introduced storage sheds. They will retail for centrated on the discount store mar- at the PGA show: Golf cars and under $700. The durability, safety ket) manufacturer is introducing a systems are more efficient; golf equip- and operating efficiency of these cars durable pro-only golf ball designed to ment in the medium and lower price may dictate future golf car trends. compete with American pro shop ranges are directed toward beginners, Golf equipment manufacturers balls. The prominent material for the and accessories for all seasons will have been literally "on the ball" this outside cover of most golf balls ap- enable the golf shop to be well- year. The golf ball which will give the pears to be DuPont's Surlyn, the cut- stocked in 1972. greatest distance this year, bar none, resistant cover.

Large Velcro Tabs Are "IN"

The new Imperial golf glove by Champion offers a full length opening with a large Velcro tab. Golfers like the ease of putting on and taking off this distinctive glove. Velcro fastener offers complete adjustment for tightness of palm throughout life of glove. Finest Chevreau capeskin in a wide array of fashionable colors. All sizes for men. Suggested retail $5. See it plus other gloves at the PGA Florida Merchandise Show Jan. 22-25.

GLOVE MFG. CO. E. OVIO, OES MOINES. IOWA Most irons for 1972 are "centered" around the weight redistribution principle. The balancing of the club- head, in one case with the use of tungsten alloy weights, will give the high, average and low handicap golf- ers more consistency. Weight re- distribution means that balls hit near On the following pages are highlights the hosel or on the toe will not feel (or of the merchandise that manufactur- go) as if you're hitting into frozen ers, distributors and representatives turf, but will provide better flight will be exhibiting at the GCSAA path and distance than in the past. show. The companies listed have in- Previously, when all of the weight dicated to GOLFDOM that they will Also featured is the Three Wheel was at the centroid or "sweet spot" if be at the show; the list, therefore, is Model X-440 with horizontal stabil- you missed it, tough luck. Although not an official exhibitors listing. An izers and dual hydraulic shock ab- chrome-finished heads are holding asterisk preceding a company's en- sorbers. Also available is the Auto- their own for 1972, some manu- try indicates that details on its prod- matic Charger designed to lengthen facturers are offering stainless steel uct line were unavailable at press battery life. heads. Their success or failure time. should also indicate trends of the Flagmaster, Inc., manufacturers future. Golf irons without a hosel and Golf cars, equipment, carts electric golf cars. with offset heads are also being of- fered. The theory being, to take the Boylan Leasing, Inc., features leas- Gould, Inc., features electric ve- weight out of the hosel and place it in ing, sales and service of Harley- hicle power systems with fully auto- the head without increasing over-all Davidson electric and gasoline golf matic matched battery/charger pack- weight. There are no great changes in ages. Batteries are available in 6-, store this year for golf woods. 12-, 24-, 36- and 72-volt systems and Ladies' clubs are also undergoing Club Car, Inc., offers a new Caroche are designed for easy maintenance. change but not so much in design as with a modified A-frame end suspen- in color. Departure from the basic- sion with emphasis on its light blue to pastel-colored clubs are a weight of 480 pounds (without bat- trend-setter. In the putter market for teries). The aluminum frame on the ladies, matched grips, shafts and put- Caroche is housed in a triple-thick ter heads in pastel colors are being fiberglass body that will not rust, cor- pushed by most manufacturers. rode or ever need painting, accord- Putters continue to border from ing to the company. grotesque to absurd, but the golfers The batteries feature polypro- are trying anything to cure the yips. Cushman Motors introduces a new, pylene container and cover for maxi- For the most part, the wide array of compact and modestly priced three- mum energy density and strength. putters to chose from could create wheel electric golf car for 1972. The The battery charger features Reac- some headaches for professionals Trophy 300 has individual bucket- tance Limited charging which mini- when ordering putters, but sticking type seats, a one-piece steel front mizes the effect of battery tempera- to the basic blade, offset, flange and bumper and a new bag rack design. ture and age. mallet, interspersed with the new in- The body is formed of terneplate steel novations, should provide the best- for reliable protection against the Harley-Davidson Motor Com- selling stock for the golf shop. corrosive effects of water and pany introduces a new line of elec- A most noticeable trend in the golf chemicals used on golf courses. The tric and gasoline golf cars with fea- equipment industry this year is the Trophy 300 also has a 36-volt DC tures, such as effortless power re- increasing emphasis on medium and series traction motor. duction steering, optional steering lower priced clubs for pro shops to wheel or tiller bar and a wide, stable complement the top-grade clubs. ESB Brands, Inc., features the Ex- stance for smooth riding. Both cars Starter sets and junior sets, matched ide and Willard golf car batteries. feature a suspension system com- and of good quality, arc available to The batteries are rated for 106 min- bining torsional stabilizers, hy- professionals for competition with utes of continuous running power draulic dampers, coil springs and discount store merchandisers. and contain a new one-piece cover It is going to be a full-time job for and quarter-turn vent cap to save bat- the golf professional to analyze and tery maintenance and inspection evaluate the fashions and equipment time. Also available is the new being presented by the record num- polyporpylene EV-88 golf car ber of exhibitors at this year's show. battery. The professional, however, who is familiar with the trade jargon and up E-Z-Go Car Div., Textron Corp., on the trends within the industry, features the Four Wheel Model X- stands a better chance of meeting the 444 electric and gasoline golf cars. demands of the golf shop customer. This model features a low center of —Jean Con Ion and Jerry Olson gravity and higher ground clearance. Longer driving starts here and here!

TROJAN

W'W

DON'T HANDICAP YOUR GOLF CARS. Use Trojan Golf Car Batteries with years of proven quality — standard of the industry is the Trojan J-170. For extra rounds of golf plus extra months of service use the Trojan J-190 — or for the finest of all, the Trojan J-217.

THE CLEAN QUIET GO FOR YOUR GOLF CARS...

GO ELECTRICALLY.. .GO TROJAN

TROJAN "MILEAGE MASTER" GOLF CAR BATTERIES

TROJAN BATTERY COMPANY-9440 ANN STREET-SANTA FE SPRINGS, CALIFORNIA 90670 tors in its new line of 1972 golf cars. Major improvements include integral side rub rail and foot rest to protect the car body and dash assembly from damage, modernized styling, recessed front wheels, new drink continued from page 65 holders and an improved bag mount- telescoping front fork. The electric- ing system. The electric golf cars in- car features a two-year warranty on clude a four-wheel and three-wheel all major electrical components, in- model with a steering wheel, and a cluding batteries and an optional three-wheel model with tiller. seat brake is added for safety. The FM stereo, radio and tape deck, gasoline car boasts an instant igni- Shatai-Kogyo Company, Ltd., fea- black and white TV and a built-in tion system which starts and stops the tures electric golf carts. bar. Westinghouse also has the engine as the accelerator is de- three-wheel Model 437 and four- pressed or released. Sit N' Rest Golf, Inc., features the wheel Model 436-E golf cars. The all- Cart-Boy combination golf cart and steel constructed electric golf cars Jarman Company, a subsidiary of golf bag, and conventional golf carts. feature a 4Vi hp traction-rated Wes- Browning Arms Company, features They also feature scorepacks, rain tinghouse electric motor. a wide range of golf carts including covers, travel covers and other golf the Bag Boy Master, Clubster and accessories. Play Day. Golf equipment Tau-Meson, Inc., introduces a new Maynard Sales International, Inc., collapsible one and two seat golf car Acushnet Sales Company enters announces the electronic golf caddy which can be carried in the trunk of a the golf club field with its new Title- with no pushing, pulling or steer- car. The Playmaster Model 500 E ist irons. The irons feature a new ing. Maynard operates by means of a (electric) and 500 G (gas) retail for design concept which redistributes homing device activated by a small under $700. The top line of Play- clubhead weight to provide greater transmitter carried in a pocket or master golf cars, designed for fleet use distance and accuracy when hitting clipped onto a belt. The transmitter by country clubs and municipal away from the sweet spot, according sends a signal to a receiver inside courses, retails for approximately to the company. Tungsten alloy Maynard. Two analog computers $1,375. The cars offer tip-proof rider calculate the speed, distance and safety, fiberglass body, two reverse direction of the golfer and auto- speeds and caliber disc brakes. matically translate these signals in- to power pulses for the pair of 24-volt Westcoaster, a subsidiary of Otis electric motors. Elevator Company, introduces the S-71 golf car. The car features four Motor Appliance Corp. introduces wheels, stability automotive steering, a completely electronic system for quiet, smooth hypoid drive axle, in- sensing and charging golf car bat- dividually adjustable heavy-duty vi- teries. In the charger there are no timers to turn on and set, all that is weights are inserted at the clubhead's necessary is to connect the DC plug extremeties. The new clubs are man- to the golf car. The electronic ufacturered by a technique called in- charger Model 1555E monitors the vestment casting and have a separate battery condition and automatically lightweight steel shaft custom de- charges only the amount required to signed for each iron. Also new are the fully recharge a set of batteries. The Flexiglide and Monarch golf carts charger is overload protected and manufactured in Great Britain. short circuit protected. Acushnet will also be displaying the Titleist golf ball, Acushnet bags and Pargo, Inc., offers improvements to accessories. See Pringle of Scotland, benefit both golfers and course opera- distributed by Acushnet, under a sep- nyl seats, low profile and a rugged arate listing. fiberglass body. Also introduced this year is the model 970-A4, four-wheel Ajay, Fernquest & Johnson Div., fea- turf vehicle. The vehicle contains op- tures the Ajay Double Eagle golf tions such as hydraulic clump box, clubs for pro shops. Featured is the auxiliary transmission with power SS-4 lightweight steel clubs with a take-off and fiberglass cab. blade with a semisquare toe. Also available is the XSP. The woods Westinghouse Electric Corp. in- have a metal backweight and the irons troduces a new VIP golf car for 1972. have a square toe and a smooth back. The custom built car, designed for Also Ajay carts, bags and accessories. VIPs and celebrities, includes AM/ market with the introduction of the head spreading the weight evenly X-1 woods and irons for 1972. They across the bottom of the club. The are manufactured by John Letters of irons feature an offset, coordinated Scotland. The X-l features woods loft and lie Scotch blade. Dunlop also and irons with lightweight steel offers golf bags, bag covers and ac- shafts; the irons have stainless steel cessories along with its Maxfli golf heads. Two American-made golf sets ball. All Star Pro Golf Company fea- for 1972 by Butchart-Nicholls are tures the Invitational pro-only woods the Professional line which lists Easajo Golf Company features the and irons. Also offered are the All for under $200 and the Custom Built Model 2 precision forged brass head Star R/R Plus 1 and the Fore Star line which lists for under $125. Both mallet putter retailing for approxi- clubs. All Star's line also includes sets are available in men's and ladies' mately $17.95, the Model 3 stainless putters, utility woods, bags, balls, models. John Letters putters and steel blade putter retailing for $21 assorted golfwear, socks, caps and three new B-N putters are also avail- and the Model 5 retailing for $ 18. umbrellas. able. A new line of bags, retailing from $12 to $80, and the SC90 golf The Fast Eddie Putter Company, ^American Precision Golf ball, retailing for $16 a dozen, are Inc., features hand-made putters with Company also available. six new models featuring mallet, blade and blade with flange. The putt- Around-The-Green Enterprises Jack Carnahan, Inc., represents ers come with either an offset or features putters, chippers and acces- Toney Penna golf clubs. straight shaft. sories for 1972. The line includes blade and flange putters. The blade Chico's Tomahawk, Inc., offers the Faultless Golf Products features its model features a brass head with black Rake sandwedge, custom-made putt- Professional model woods and irons line top. The flange is marketed with ers and pitching wedges and a hand- for 1972. The woods are constructed either a gray or non-gloss white top. made line of putter covers. of laminated maple and designed to Suggested retail price is SI6.95. The provide more weight behind the ball. chipper has flat putter grip, putter Otey Crisman Putter Company The chrome-finished irons are forged length and brass head. Suggested features hand crafted putters in hick- in a classic high-toe style. They have retail price is $17.50. Accessories ory, steel, aluminum or bamboo a flare back pad and weight redistri- available include golf towels and putt- shafts. They are made in any lie, loft, bution across the clubface. Special er/chipper covers in a variety of length or weight. Two-tone leather colors. grips are standard but grips may be made round, flat top, paddle, piston Atlantic Products Corp. introduces or any shape ordered. Otey Crisman the new Professional nine-inch round 1 also manufactures putter stands. golf bag with a two zipper front ball pocket, new back boot pocket design Curley-Head Golf Company, see and side accessory pockets. The bag is Reifers Golf, Inc. available in three expanded vinyl colors. Suggested retail price is $30. Dunlop Tire and Rubber Com- Atlantic also features an 8 Vz-inch pany introduces Maxpower golf deluxe canvas Sunday bag which re- clubs, which feature a new tapered tails for $14. shaft. The diameter of the shaft has emphasis is being placed on the Pro- been reduced by a series of "step fessional + computer blend golf ball. Axaline, Inc., introduces a new line downs" in the shaft tubing which Over 15 million possible combina- of high-fashion putters. The Daisy give it greater strength. The design tions of ingredients were analyzed (mallet) and Flair (blade) feature a by a computer before the proper for- shaft of anodized aluminum the same mula was developed, according to the color as the grip and the putter head. company. Faultless also features dur- Also new this year is the Black Wid- able range balls. ow putter. Axaline also features fash- ion-matched knit shirts and sweaters. Field Golf Company features the Bristol woods and irons. Also for Burton Mfg. Company, Inc., fea- 1972, Field features the Eagle Plus tures genuine Steerhide bags and ac- and Birdie golf balls and the Ray Cook cessories in its 1972 luxury line. The and Fore Score lines of putters and ac- bags have molded leather bottoms cessories. with metal studs, drag plate and drain grommets, large color-coordin- First Flight Golf Company fea- ated Delrin zippers and the look of tures F I'D offset woods and irons African crafting. with virtually no hosel. The no-hosel iron is joined to the Hex-Flex shaft, Butchart-Nicholls, Inc., makes a concept of the Widowmaker Maxfli taking the weight out of the hosel full effort into the pro-only golf woods feature a soleplate which com- and putting it behind the clubhead. * Information unavailable at press time pletely covers the bottom of the club- (Continued on page 70) 68 • GOLFDOM/1972 JANUARY Sen Hogan's great ball!

The i^pex semes

I am convinced that the Apex series golf ball is the finest Hogan Black golf ball I have ever made or I have ever played. We have .dpex 100 developed a whiter finish on a tougher cover. The specially developed high compaction winding thread gives greater distance and tighter dispersion patterns. Tests show that Hogan Red no one is making a golf ball that performs like the Apex A pex SO series. Try them and I know you'll be convinced.

Hogan Blue A pex BO Sincerely

AI^IF | BEN HOGAN 2912 West Pafford Street, Fort Worth, Texas 76110 Available only at your golf professional shop.

BH-7ISR Golf Pride by Eaton Corp., Molded Products Div. features a line of golf grips.

*Golf Tech, Inc. Walter Hagen Golf Equipment Company introduces the Ultradyne woods and irons for 1972. The pres- tige line of clubs features woods with a moisture seal treatment, contour sole, one-piece sole plate and individ- ually matched shafts. The irons fea- ture contour sole with three-way roll, beveled leading edge, pear-shaped heel and Fluid-Feel shock eliminator. Haig Ultra woods and irons, balls and the Lady Ultra will also be fea- tured in addition to Hagen golf bags and accessories. The off-set wood has a face set in back of the shaft making it easier to Tom Hill & Associates introduces features a perma-seal laminated wood line the ball up with the hole and The Masher and the JS 44 goose head, propellac face insert and a pow- reducing the tendency to fade or neck mallet to its line of custom fit- er-weighted back. The Model 317 slice, according to the company. They ted putters. A Custom Putter Center wood has a solid persimmon head. will also feature Hot-Z golf bags. allows the display of 15 putter heads The Model 7292 irons have a lev- and shafts for 45 different combin- elume-plated carbon steel head with Golf Lynx introduces the Lynx ations for the best fit. The Bal-Bak a flange back, a non-scuff bevel sole woods and irons. The irons have a Retriever will also be featured. and a new contour design. The Model longer iron blade with large sole and 2392 Scotch Blade has a plain back. is five degrees offset. The woods, like Hillerich & Bradsby Company fea- the irons, have the weight redistrib- tures new uni-weight pro-power Ben Hogan Company introduces uted between the hosel and the toe. shafts in their Power-Bilt woods and the Apex irons for 1972. They fea- * Information unavailable at press time irons. The Citation Model 517 wood ture a new jewel-like appearance

Thanks to its unique cover Ten good reasons you should ©material, the Golden Ram plays well in extreme hot or cold weather. 0 It has the liveliest center of lt has a sparkling white fin- any golf ball made. Outre- ish that will remain white bounds liquid centers by as 0and new looking for the life of Recommend much as 50%. TheG nide Ramthe ball .ha s lts outstanding construction provides a crisp "click" and ®distance equal to, or better than ^^I^^j^j Ram ^mum high-tensio ®n windings° . any ball made. The Golden Ram must pass lt features a Du Pont Surlyn ®more tests (Air-cannon, ini- @"A" cover that simply will tial velocity, compression, re- not cut. bound, extreme temperature, etc.) than any other ball.

The Golden Ram is field lts windings adhere to the ®tested and played in tourna- cover so the Golden Ram ments by many of the leading ®can never lose compression . . . touring and home Professionals.

Or go out of round.

THE BALL WITH THE GOLDEN RAM $ MILLION COVER SOLD THRU GOLF COURSE PROFESSIONALS ONLY

RAM GOLF CORP., 2020 INDtAM BOUNDARY DRfVE. MELROSE PAftK. ILL. 601S0