/////////////////////////////////////////////////////////////////////////////////////////////////////// ROOFING CONTRACTOR 2012 INTEGRATED MEDIA PLANNING GUIDE NEW FOR 2012! Website redesign • www.roofingcontractor.com THE Official PUBLICATION of the International Roofing Expo /////////////////////////////////////////////////////////////////////////////////////////////////////// Roofing Contractor is your comprehensive resource to reach the commercial and residential contractor. .An independent magazine since its inception in 1981, Roofing Contractor’s bold, concise and timely editorial addresses issues critical to contractors and provides the information and insights that help contractors succeed. Our edito- rial team has over 48 combined years of experience reaching a national audience and covering all aspects of residential, commercial, industrial and institutional roofing. Roofing. ArchitecturalAN INDEPENDENT Roofing & Waterproofing VOICE (ARW) is the only resource that deals with the technical aspects of roofing and waterproofing jobs. ARW covers commer- cial, residential, industrial and institutional applications both above and below grade. Audience: Architects, building owners/managers. ARW produces a webinar series, E-Newsletter, print & digital publication and website. Roofing Contractor is your comprehensive resource to reach the commercial and residential contractor. .An indepen- Roofing Contractor is your Circulation comprehensive resource to Dec 2011 BPA Circulation Statement* reach the commercial and Roofing Contractors.... 23,750 ...95.0% of total residential contractor. An Other Contractors.........600 ...2.4% of total independent magazine since Distributor/Jobber ........650 ...2.6% of total its inception in 1981, Roofing Contractor’s bold, concise and Total BPA-Audited timely editorial addresses is- circulation ............ 25,000 ...100.0% sues critical to contractors and provides the information and insights that help contractors Did You Know? succeed. Our editorial team of subscribers indicate their has over 48 combined years of 89% experience reaching a national title is President/VP/Owner/ audience and covering all as- Partner/General Manager/ pects of residential, commer- Director/Purchase Manager * cial, industrial and institutional roofing.Roofing Contractor is 79% of readers believe their company’s free for qualifying contractors. total sales volume will increase in 2012.^ Led by more than 48 years combined industry experience Rick Damato John D’Annunzio Chris King RC Editorial Director ARW Editorial Director RC & ARW Editor Our mission is to help our readers succeed in business by providing them with superior information. Sister brand Architectural Roofing & Waterproofing (ARW) is the only resource that deals with the technical aspects of roofing and waterproofing jobs. Developed for the architect, ARW covers commercial, residential, industrial and institutional applications both above and below grade. ARW produces a high-quality webinar series, E-Newsletter, print & digital publication and website. 2 *Dec 2011 BPAWW Statement (20,000 Print + 5,000 Digital) ^November 2010 State of the Industry Report //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Roofing Contractor is your comprehensive resource to reach the commercial and residential contractor. .An independent magazine since its inception in 1981, Roofing Contractor’s bold, concise and timely editorial addresses issues critical to contractors and provides the information and insights that help contractors succeed. Our edito- rial team has over 48 combined years of experience reaching a national audience and covering all aspects of residential, commercial, industrial and institutional roofing. Roofing. Architectural Roofing & Waterproofing (ARW) is the only resource that dealsINTEGRATED with the technical MEDIA aspects of OPPORTUroofing and NwaterproofingITIES jobs. ARW covers commer- cial, residential, industrial and institutional applications both above and below grade. Audience: Architects, building owners/managers. ARW produces a webinar series, E-Newsletter, print & digital publication and website. Roofing Contractor is your comprehensive resource to reachWebsite the commercial and residential contractor. .An indepen- Circulation BPA-Audited 19,850 Dec 2011 BPA Circulation Statement* page impressions (avg/mo) ** Roofing Contractors . 23,750 . 95 .0% of total Buyers’ Guide: E-Newsletters Other Contractors . 600 . 2 .4% of total Roofing Sent monthly Distributor/Jobber . 650 . 2 .6% of total Resource pg 8&9 to more than 12,100 Print and online opt-in subscribers# Total BPA-Audited product directory pg circulation . 25,000 . 100 .0% 10 pg 7 Custom Webinars # Magazine Averaging 366 leads 25,000 BPA- pg audited subscribers* 11 pg 4-6 Digital Edition IRE Dailies 5,000 BPA-audited Official publisher subscribers * of print & eShow Dailies pg 12 pg 16 Rick Damato John D’Annunzio Chris King RC Editorial Director ARW Editorial Director RC & ARW Editor Custom Best of Publications/ Success Brochures Our annual conference of roofing contractors pg 13 pg 14 Custom Custom E-News iPad app 12,000 RC # Publication subscribers pg 13 pg 13 3 Reach your Goals with Roofing Contractor *Dec 2011 Roofing Contractor BPAWW Statement (20,000 Print + 5,000 Digital) **BPAWW Interactive ( January-June 2011 Monthly Averages) #Publisher’s own data //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Roo ng Contractor is your comprehensive resource to reach the commercial and residential contractor. .An independent magazine since its inception in 1981, Roo ng Contractor’s bold, concise and timely editorial addresses issues critical to contractors and provides the information and insights that help contractors succeed. Our edito- rial team has over 48 combined years of experience reaching a national audience and covering all aspects of residential, commercial, industrial and institutional roo ng. Roo ng. Architectural Roo ng & Waterproo ng (ARW) is the only resource that deals with the technical aspects of roo ng and waterproo ng jobs. ARW covers commer- cial, residential, industrial 2012and institutional ROOFING applications CONTRACTOR both aboveEDITORIAL and below CALENDAR grade. Audience: Architects, building owners/managers. ARW produces a webinar series, E-Newsletter, print & digital publication and website. Roo ng Contractor is your comprehensive resource to reach the commercial and residential contractor. .An indepen- January Ad close: Nov, 22, 2011 February Ad close: Jan. 6, 2012 March Ad close: Jan. 31, 2012 IRE POCKET GUIDE Theme Theme Theme TO THE SHOW® • Manufacturers TICKET2011 INTERNATIONAL ROOFING EXPO • IRE Show Issue • Jobsite Safety Spotlight • State of the Industry Report • IRE Pre-Show Issue • IRE Show Dailies Residential Topic FEBRUARY 16-18, 2011 • IRE Ticket to the Las Vegas Convention Center Fall Protection Show- Residential Topic 12/14/10 11:27 AM Ad close: Nov. 11, 2011 _TTS.indd 1 rc1210 Ventilation Product Focus Safety Equipment Residential Topic Product Focus Composite/Synthetic Shingles Ventilation Products and Systems Commercial Topic Jobsite Safety Analysis Commercial Topic Commercial Topic Single-Ply Systems Metal Roofi ng E-Newsletters & Webinars Fall Protection E-Newsletters & Webinars E-Newsletters & Webinars MARCH 2011 Software State of the Industry Bonus The Offi cial Publication of the Internat ional Roofi ng Expo Provided to You By: High Low Distribution Booth 69° 49° OSHA Day 1 > International Roofing Expo 647 Update New Fall Prevention Bonus Distribution Product & • NERCA: Directive • CRCA: Jan 19-20, Literature 2011 IRE SHOW DAILY March 20-22, Wed., February 16 IRE Salutes Veterans With Second by Community Rick Damato The 2011 IRE Oakbrook Terrace, IL Service Day Community Service financial Showcase Day was sponsored by as on Mashantucket, Wednesday, February 16 AS VEGAS — One of the more extraordinary events at the Sika Sarnafil, who made a significant 2011 International Roofing Expo (IRE) was heldrans. Tuesday contribution to RTSNV. Cutting-Edge 7:45 a.m. - 9:15 a.m. NRCA Technical Operations when a group of show attendees volunteered their day Sika Sarnafil’s director of marketing, Jay Thomas, w WE01 L Committee: Technical Program performing repairs on the homes of two elderly vete the jobsite lend a hand with the work and present a check to and Issues Brandi McElhaney, IRE senior conference manager, said it was RTSNV. Asked why his firm chose to contributeback to theto the community.” event two Small Crew and Service Safety years running, Thomas said it is “a greatHe addedopportunity that, on to agive per- WE02 the second year the IRE has offered attendees the unique opportu-ng back Compliance nity to volunteer for a day in partnership with the local affiliate of sonal level, he and his Technology WE04 RoofNav Training Rebuilding Together. associates “get a lot out Using Aerial Measurement • Spray Foam: Jan. 30-Feb. 2, WE05 “In 2009, NRCA inquired about our interest in givi of the experience.” Technology to Improve Roofing In addition to being CT to the New Orleans com- Business Practices munity during our 2010 elderly veterans, Brown Stay Sane, Find Your Game: WE06 International Roofing and Dahlin are both dis- Handling Conflicts and Disputes Expo,” McElhaney said. abled. The Brown home Defense of OSHA Citations From WE07 “We jumped on the was riddled with roof >