POLITECNICO DI TORINO Repository ISTITUZIONALE Designing for territorial revitalization. A diffused art exhibition to foster northwest Italian inner areas Original Designing for territorial revitalization. A diffused art exhibition to foster northwest Italian inner areas / Peruccio, Pier Paolo; Menzardi, Paola; Vrenna, Maurizio. - STAMPA. - (2020), pp. 190-197. Availability: This version is available at: 11583/2846296 since: 2020-09-21T17:44:00Z Publisher: Universidad de Alicante. Escuela Politécnica Superior Published DOI:10.14198/eurau-ALICANTE Terms of use: openAccess This article is made available under terms and conditions as specified in the corresponding bibliographic description in the repository Publisher copyright default_conf_editorial [DA NON USARE] - (Article begins on next page) 07 October 2021 eurau ALICANTE RETROACTIVE RESEARCH IN ARCHITECTURE Editor: Javier Sánchez Merina Alicante University. Spain Editorial Board: Almudena Nolasco Cirugeda María José Pizarro Juanas Alicante University, Spain Istanbul Technical University. Turkey Madrid Polytechnic University. Spain Beatrice-Gabriela Jöger Joaquín Alvado Bañón Meltem Aksoy Ion Mincu University. Romania Alicante University. Spain Istanbul Technical University. Turkey Carla Garrido de Oliveira Joaquín Ibáñez Montoya Maria Luna Nobile Porto University. Portugal Madrid Polytechnic University. Spain. Umeå University. Sweden Clara García Mayor José Parra Martínez Paola Scala Alicante University. Spain Alicante University. Spain University of Naples Federico II. Italy Enrique Nieto Fernández Leticia Serrano Estrada Roberta Amirante Alicante University, Spain Alicante University. Spain University of Naples Federico II. Italy María José Martínez Sánchez Ion Mincu University. Romania Birmingham City University. UK Editor-Proofreader: The front cover image is a collage composed Trevor Garnham of cuttings taken from Final Projects at the Honorary Fellow of Kingston University. UK University of Alicante. The students were the following: Adrián Osorio Graphic Designer: Ramírez, Carlos Bausá Martínez, David Gil Delgado, David Jiménez Iniesta, Federico David Andrés Martín-Pozuelo [dodedata] Tomás Serrano, Jorge Flores Rodríguez, Juan Javier Sánchez Merina Carlos Canales Requena, Lara Fuster Prieto, Laura Mora Vitoria, Mª Ángeles Peñalver email: [email protected] www: eurau.ua.es Izaguirre, Patricia Venegas Serra, Paula Titulación de Arquitectura Vilaplana de Miguel, Rebeca Vidal Salvador, Escuela Politécnca Superior DOI: 10.14198/eurau-ALICANTE Rosana Galián García and Tatiana Poggi. ALICANTE UNIVERSITY ISBN: 978-84-1302-082-2 To learn more about the projects: Carretera San Vicente del Raspeig s/n 03690 D.L.: A 168-2020 https://archivoproyectosarquitectonicos.ua.es San Vicente del Raspeig. Alicante (SPAIN) EURAU ALICANTE / RETROACTIVE RESEARCH 190 191 Designing for Territorial Design for territories considers lands not only as a spatial context but entitled Il Rinascimento di Gaudenzio also as a design object that has to be Ferrari.1 The exhibition also resulted Revitalization. in the development of participatory The use of design methodologies services, the enhancement of local for territorial purposes could lead economies, and the strengthening to innovative products, services, of the relations between districts. Italian inner areas. policies and structures, with the aim The paper analyses the supportive to stimulate new activities and local role of design, with investigations relations. This contribution sheds on emerging design, design for light on the role of design discipline territories and systemic design. It in building and implementing describes the main phases of the methods to support the development project, underlining its outcomes, of a territory. The paper presents an the positive impacts on local actual case study carried out by a communities, its limits and possible group of systemic design researchers future developments. It further from Politecnico di Torino, who suggests possible perspectives for an worked on a multi-layered action evolutionary process in the design plan for the Piedmont Region, in sphere, with distinct guidelines for the north of Italy. For this plan, the 1 2 Peruccio, Pier Paolo + Menzardi, Paola + designers were required to set up Vrenna, Maurizio3 a series of guidelines to improve or activate well founded territorial Key words: 1. Politecnico di Torino, DAD, Turin, Italy. [email protected] policies. The research was carried out Design For Territories, Systemic 2. Politecnico di Torino, DAD, Turin, Italy. [email protected] in the areas of culture, local economy , Inner 3. Politecnico di Torino, DAD, Turin, Italy. [email protected] and tourism promotion through the Areas, Local Development. EURAU ALICANTE / RETROACTIVE RESEARCH 192 SL / DESIGNING FOR TERRITORIAL REVITALIZATION 193 1. Introduction. by the Department of Architecture and application, it is necessarily undergoing design community has come to feel the Design at Politecnico di Torino2 is based a learning phase about methods and for these kinds of issues, which has led necessity to recognize and gather, under artists Leonardo da Vinci and Bramantino on the holistic territorial analysis of an activities from other areas, especially to the delineation of systems theory and (Agosti and Stoppa, 2018). However, The objective of the paper is to inner north western area of Piedmont, the conceptually closer ones. Design systems studies in the second half of the studies that are working on territories. The his work was distinguished by strong present the contributions of design in contaminates – and is contaminated last century. Systemic design implies an literature on this topic is still limited and animation, as shown beyond doubt in his tackling territorial issues, working on of occurring problems, and to identify – every time a new context has to be orientation to advance design practices lacks a substantial theoretical reference most memorable religious works in the new strategies addressed to develop interconnected multi-level strategies that in complex problems. The orientation framework. In spite of this, a relevant chapels in Sacro Monte and the fresco in and strengthen local economies and can be adopted for reaching the desired and the methodology through which this Santa Maria delle Grazie in Varallo Sesia. interconnecting governance policies. change. emerging. The long-planned exhibition became an This is illustrated by the validation process of understanding. As a matter identity based on collaborations and and assessment of theory through the Practitioners are also seeking to of context-based knowledge, where all of Ferrari’s masterpieces, while promoting implementation of a project. Currently, 2. Design toward contribute to this theme with new ideas the involved disciplines are not ranked interaction and the co-design process a wider initiative aimed at fostering the design discipline is undergoing and projects. The beginning of this interest multidisciplinarity: An on a hierarchical scale but rather lie in a cultural tourism and local economies. a transformation in its identity and can be traced back to the end of the ’90s, miscellany of intersections and mutual an internal priority but a necessity Most of the showcased paintings and competencies. The centre of the emerging identity. along with the cultural debate about the deriving from the discipline’s current sculptures were already present on discussion is on how design can pursue transformation of big cities. At that time, role. This role lies in the ability to see all role of mediator (Celaschi, 2017). Thus, the sites, while some of them were lent its original purposes with regards to The design discipline boasts an multiple studies went into more depth these subjects from the top, not with any emerging design and systemic design by other Italian and foreign museums, changes over time, societies and attitudes. established old and elaborate history dominant role, but as the discipline which rarely deploy vertically specialized local churches and prestigious private The capacity to transform reality through from the early twentieth century when of study such as territorial marketing, is able to grasp their connections and abilities; they involve instead enabling collections. The event was made possible better or new solutions may, in fact, it developed as a specialized activity cultural marketing and economy of meanings. "Design is now becoming more capacities aimed at increasing the inter- through the close cooperation between in Europe. At that time, it largely dealt experience. Since then, a radical shift about listening, asking, understanding, operability among several areas of study. several public and private local and various ways of acting, without changing with mass-manufactured products, but has occurred, and the territories once and drafting new possibilities and In this way, new and additional research national stakeholders. It was promoted the original scope. Designers have dealt since then many things have changed considered as the design context are alternative realities" (Muratovski, environments have been integrated with and sustained by the Piedmont Region, with the concept of project (vb., from and design has shifted away from now considered to be the design object 2016), and it is progressively turning Compagnia di San Paolo, Fondazione CRT, Latin "pro-iacere", to throw ahead) from "objects" toward "ways of thinking and (Parente and Sedini, 2017).