2018RECAP DISCOVER AUTOMOBILITY LA DISCOVER LA AUTO SHOW automobilityla.com/recap laautoshow.com/recap WELCOME AutoMobility LA + Los Angeles Auto Show 2018 CONTENTS 1 About AutoMobility LA 2 Noteworthy Stats & Figures 4 Breaking News 6 Vehicle Debuts 10 Media Snapshot 11 Media Buzz 14 B2B Attendee Overview 18 Press & Trade Events 20 AutoMobility LA Conference 22 Code AutoMobility LA 24 Top Ten Automotive Startups 26 Beetles & Breakfast 29 About Los Angeles Auto Show 31 Activations & Events 36 Celebrities 38 B2C Attendee Overview 47 Social Media Statistics PHOTO: RIVIAN PRESS CONFERENCE PHOTO: BMW PRESS CONFERENCE ABOUT AUTOMOBILITY LA Formerly referred to as the “Los Angeles Auto Show’s Press Days,” AutoMobility LA features vehicle debuts, auto-tech exhibits, competitions, speakers and networking events over the course of four jam-packed days. Held in Los Angeles — the nation’s top car-buying, luxury and EV market — AutoMobility LA is where the who’s who of mobility meet to gain insights, break news and do business. NOTEWORTHY STATS & FIGURES ‣ Despite reports of automakers pulling out of auto shows, the Los Angeles ‣ Approximately 26,500 media and industry professionals from 58 countries Auto Show remained a “must attend” event for brands to reach influencers attended AutoMobility LA over the course of four days. and buyers in the nation’s top car-buying and EV market.* ‣ TribalScale’s in-car, AI-driven e-commerce platform received the $40,000 ‣ AutoMobility LA expanded its roster of participating brands and served as a grand prize at “Code AutoMobility LA” — AutoMobility LA’s annual global launchpad for new and established automakers including Audi, BMW, hackathon, presented by General Motors and Visa and supported by the BYTON, Jeep, Porsche, Rivian and Toyota to unveil new vehicles and make City of Los Angeles. important announcements. ‣ AutoMobility LA’s Top Ten Automotive Startups competition was ‣ In addition to 66 debut vehicles, AutoMobility LA became a global stage for presented by Plug and Play Tech Center and SiriusXM Connected Vehicles more than 20 C-level executives from companies including Amazon Alexa with support from Audi and URBAN-X. Thor Trucks, a Los Angeles-based Automotive, Aston Martin Lagonda, BYTON, Electrify America and Honda transportation lab focused on electric solutions for commercial fleets, R&D Americas to share industry insights. received the $15,000 cash prize and top honor at the fifth-annual competition. ‣ AutoMobility LA’s Technology Pavilion featured big data/cloud computing, connected car services and technologies, infotainment, safety, software and ‣ Green Car Journal, Hispanic Motor Press Foundation, Kelley Blue Book, transportation service/solution providers; it also became the preferred venue and NACTOY (North American Car, Utility and Truck of the Year Awards) for new automakers to unveil their vehicles. formally announced their 2019 award winners/finalists at AutoMobility LA. ‣ AutoMobility LA 2018 served as a hub for partner events including Car Design Forum LA presented by Car Design News, MediaPost’s Marketing: Automotive Conference, Securing Mobility Summit presented by Suits & Spooks and the Women in Automotive Conference. *JD Power (2018) 2 21 LEFT PHOTO: TOYOTA PRESS CONFERENCE RIGHT PHOTOS: GREEN CAR OF THE YEAR, VOLKSWAGEN PRESS CONFERENCE “ “…the Green Car of the Year was awarded at the Los Angeles Auto Show. The Green Car Journal honor is considered a major award among automakers. It goes to those who can create the most interesting vehicles that pollute little and are fuel efficient.” — USA TODAY BREAKING NEWS 27 Press Conferences & Announcements TUESDAY, NOVEMBER 27 WEDNESDAY, NOVEMBER 28 THURSDAY, NOVEMBER 29 AutoMobility LA Top Ten Audi Mitsubishi Galpin Ford Automotive Startups Award BMW Nissan Green Car Awards by Green Car Journal BYTON Hyundai North American Car, Utility & Icona Design Group Code AutoMobility LA Winner Jeep Truck of the Year Finalists Karlmann King Announcement Kia Porsche Polaris Slingshot Luminar Lincoln Toyota Volvo Rivian Mazda Volkswagen West Coast Customs Vulog Mercedes-Benz Volvo 4 21 PHOTO: JEEP PRESS CONFERENCE “ “While other auto shows could not be more boring or are at the brink of losing all their relevant content, it is looking totally different at this year's L.A. Auto Show. Manufacturers from the US, Asia and Europe have more debuts in their luggage for the show than they have had in a long time.” — STERN.DE (GERMANY) VEHICLE DEBUTS 66 Debut Vehicles Featured in Los Angeles GLOBAL DEBUTS NORTH AMERICAN DEBUTS AUTO SHOW DEBUTS Audi e-tron GT Porsche 911 Carrera 4S BMW X5 BMW 8 Series Coupe BMW 8 Series Convertible Porsche 911 Carrera S BYTON K-Byte BMW Z4 BMW M340i Porsche 911 GT2 RS Icona Design Group Nucleus BYTON M-Byte BMW Vision iNext Concept Clubsport Kia Niro EV Genovation GXE BMW X7 Sports Activity Rivian R1S Lexus LX Inspiration Series Infiniti Prototype 10 Concept Vehicle Rivian R1T Mercedes-Benz GLE SUV Maserati Levante GTS Cadillac Escalade Sport Toyota Prius AWD Mercedes-Benz Sprinter MINI Cooper S Clubman All4 Starlight Edition FIAT 500x Volkswagen Beetle Final MINI John Cooper Works Hardtop MINI Cooper S Hardtop Ying-Yang Edition (Black) Ford Mustang BULLITT Steve Edition Convertible Knights Edition MINI Cooper S Hardtop Ying-Yang Edition (White) McQueen™ Edition Volkswagen Beetle Final Mitsubishi e-Evolution Concept Polaris Slingshot Grand Touring Honda Passport Edition Coupe Porsche Macan Polaris Slingshot S Hyundai Palisade Toyota Avalon TRD Edition Polaris Slingshot SL Jeep Gladiator Toyota Camry TRD Edition Polaris Slingshot SLR Kia Soul Toyota Corolla Hybrid Porsche Panamera GTS Kia Soul EV Volkswagen Golf GTI Rabbit Edition Porsche Panamera GTS Sport Turismo Lincoln Aviator Volkswagen I.D. BUZZ CARGO Subaru BRZ Series Brand Special Edition Lincoln Aviator Grand Touring Concept Subaru Crosstrek Plug-in Hybrid Mazda3 Volvo 360c Concept Toyota Camry Nightshade Mercedes-AMG GT Toyota Corolla Sedan Mercedes-AMG GT R PRO Toyota Highlander Nightshade Nissan Maxima Volvo S60 Nissan Murano Volvo V60 Cross Country 6 21 LEFT PHOTO: BYTON PRESS CONFERENCE RIGHT PHOTOS: AUDI E-TRON, BYTON VEHICLE INTERIOR ELECTRIFYING CHANGE Impressive Electric Debuts in the Nation’s Top EV Market GLOBAL DEBUTS NORTH AMERICAN DEBUTS AUTO SHOW DEBUTS Audi e-tron GT BYTON K-Byte BYTON M-Byte BMW Vision iNext Concept Icona Design Group Nucleus Genovation GXE Kia Soul EV Kia Niro EV INFINITI Prototype 10 Concept Rivian R1S Mitsubishi e-Evolution Concept Subaru Crosstrek Plug-in Hybrid Rivian R1T Toyota Corolla Hybrid Toyota Prius AWD Volkswagen I.D. BUZZ CARGO Concept Volvo 360c Concept 8 21 PHOTO: AUDI PRESS CONFERENCE MEDIA SNAPSHOT Over 3,500 Journalists Covered AutoMobility LA in 2018 TOP NATIONAL & INT’L TOP BROADCAST LIFESTYLE-FOCUS INT'L 47% Associated Press ABC BuzzFeed Forbes Access Hollywood Condé Nast Fortune CBS GQ GLOBALLY Los Angeles Times CNBC Mashable BALANCED Reuters CNN Men’s Health Media Coverage Breakdown* The Boston Globe ESPN Men’s Journal (1.1.2018 - 1.1.2019) The New York Times Fox Sports Playboy U.S. News & World Report KTLA The Hollywood Reporter U.S. USA Today NBC Vogue 53% AUTOMOTIVE-FOCUS TECH-FOCUS BUSINESS-FOCUS Automobile Magazine CNET Adweek 31,931 Automotive News Digital Trends Bloomberg NEWS STORIES* (as of 12.17.2018) Automotive World Engadget Business Insider Car and Driver ExtremeTech Consumer Reports Jalopnik PC Magazine Investor’s Business Daily 173 Motor Trend SlashGear NPR BILLION IMPRESSIONS* (as of 12.17.2018) Road & Track TechCrunch The Street The Drive The Verge The Wall Street Journal 10% Top Gear WIRED Time Inc. INCREASE IN ALT-FUEL COVERAGE* (as of 12.17.2018) 10 *TrendKite 2018-2019 Report 21 NATIONAL MEDIA BUZZ “The biggest buzzword in the automotive world these days isn't “It’s not your imagination: Cars really are becoming more capable. cars, trucks or autos. It's mobility. Self-driving and electric cars A walk through the 2018 Los Angeles Auto Show reveals new are just the start. It includes everything from scooters to "smart" models in the pipeline that can drive themselves around town, on parking meters that can help drivers find empty spaces. At the the racetrack and even farther afield, using electricity to get there. Los Angeles Auto Show…the focus is on all the technology not Automakers lifted the veil on several next-generation mobility only being poured into vehicles, but all things that go with them.” concepts at the annual show, which opens to the public on Friday.” “Los Angeles…is among the most popular U.S. auto shows partly “The LA Show has it all from the all-new Porsche 911 sports car because Southern California is one of the largest car-buying to a Jeep pickup to three-row utes.” markets in the nation. The Los Angeles show also goes beyond conventional automakers to feature the technology firms that are influencing the automotive world with new electronics, computer software and self-driving and electric-power designs.” LIFESTYLE MEDIA BUZZ “Southern California and cars have been inextricably linked for “The cars of the 2018 LA Auto Show handily outnumber the more than a century. The Los Angeles Auto Show began in 1907, trucks, but the trucks and SUVs are absolutely the bigger story. with 99 cars on display at the local ice-skating rink. Today, it This year's show hosted the debut of one of the most highly sprawls across…the Los Angeles Convention Center, boasting the anticipated vehicles of modern times, the Jeep Gladiator, as well latest sports cars, SUV’s and electric technology.” as a pretty compelling take on the all-electric on/off-road adventure truck (Rivian R1S/R1T).” “Everywhere you looked, there were SUVs as far as the eye could see, even in automotive emission-policing California.” 11 AUTOMOTIVE MEDIA BUZZ “The 2018 Los Angeles Auto Show ended up having a pretty “The L.A.