The Food and Beverage Market Entry Handbook: Singapore a practical guide to the market in Singapore for European agri-food products Prepared by: October 2016 Agriculture and Rural Development 2 | P a g e Tastes of Europe S i n g a p o r e – Market Entry H a n d b o o k EUROPEAN COMMISSION Consumers, Health, Agriculture and Food Executive Agency 3 | P a g e Tastes of Europe S i n g a p o r e – Market Entry H a n d b o o k Promotion of Agricultural Products Unit E-mail: [email protected] Europe Direct is a service to help you find answers to your questions about the European Union. Freephone number (*): 00 800 6 7 8 9 10 11 (*) The information given is free, as are most calls (though some operators, phone boxes or hotels may charge you). This document has been prepared for the Consumers, Health, Agriculture and Food Executive Agency (Chafea) acting under the mandate from the European Commission. It reflects the views only of the authors, and the Commission / Chafea cannot be held responsible for any use which may be made of the information contained therein. More information on the European Union is available on the Internet (http://europa.eu). Luxembourg: Publications Office of the European Union, 2017 PDF/Volume ISBN doi: 10.2818/068090 © European Union, 2017 Reproduction for commercial purposes is not authorised. 4 | P a g e Tastes of Europe S i n g a p o r e – Market Entry H a n d b o o k Table of Contents List of Figures ..................................................................................................................................................................... 8 List of Tables .................................................................................................................................................................... 10 I. The Food and Beverage Market Entry Handbook: Singapore ................................................................. 11 i. How to use this handbook ...................................................................................................................... 11 1. Singapore Fact Sheet ............................................................................................................................................... 12 1.1 Key economic figures “at a glance” ................................................................................................. 13 1.2 Food trade statistics, specifically showing opportunities and existing or likely competitors to EU food exports ............................................................................................................... 13 1.3 General information on distribution and logistics infrastructure, ease of doing business, etc. .................................................................................................................................................... 14 2. The Singapore Food and Beverage Market .................................................................................................... 15 2.1 Market Size and Market Share .......................................................................................................... 15 EU-Singapore Bilateral Trade ................................................................................................... 16 EU GI products in Singapore ..................................................................................................... 18 2.2 Growth Drivers and Trends ............................................................................................................... 18 2.3 Market Access and Market Entry ..................................................................................................... 19 Infrastructure .................................................................................................................................. 22 Doing Business in Singapore .................................................................................................... 23 2.4 Key Markets by Geography ................................................................................................................ 23 Orchard Road ................................................................................................................................... 24 Little India ......................................................................................................................................... 24 Dempsey Road ................................................................................................................................. 24 VivoCity .............................................................................................................................................. 24 2.5. Customs, SPS Requirements and Labelling ................................................................................ 24 Customs Procedures ..................................................................................................................... 24 SPS Requirements in Singapore ............................................................................................... 29 Labelling ............................................................................................................................................ 30 2.6 The Status of Geographical Indications (GIs) and Intellectual Property (IP) Protection ............................................................................................................................................................................... 34 Definitions of GIs in Singapore ................................................................................................. 35 Registration of GIs ......................................................................................................................... 36 Supervision and Administration .............................................................................................. 37 Competent authorities for GI protection .............................................................................. 37 Legislation, Regulations and Administrative Measures ................................................. 38 3. Market Snapshots for Selected Products ........................................................................................................ 39 5 | P a g e Tastes of Europe S i n g a p o r e – Market Entry H a n d b o o k 3.1 Wine ............................................................................................................................................................. 41 Consumption .................................................................................................................................... 41 Distribution ...................................................................................................................................... 48 3.2 Spirits .......................................................................................................................................................... 49 Consumption .................................................................................................................................... 49 Offer ..................................................................................................................................................... 51 Distribution ...................................................................................................................................... 54 3.3 Beer .............................................................................................................................................................. 56 Consumption .................................................................................................................................... 56 Offer ..................................................................................................................................................... 59 Distribution ...................................................................................................................................... 63 3.4 Fresh and Processed Meat .................................................................................................................. 65 Consumption .................................................................................................................................... 65 Offer ..................................................................................................................................................... 67 Distribution ...................................................................................................................................... 74 3.5 Olive Oil ...................................................................................................................................................... 75 Consumption .................................................................................................................................... 75 Offer ..................................................................................................................................................... 76 Distribution ...................................................................................................................................... 78 3.6 Fresh Fruits and Vegetables............................................................................................................... 80 Consumption ...................................................................................................................................