A MAGAZINE FOR ALUMNI AND FRIENDS OF EMORY UNIVERSITY’S GOIZUETA BUSINESS SCHOOL business SPRING 2012 real world EXPERIENTIAL LEARNING project-based interactive hands on problem solving FROM COURSE WORK INTERNATIONAL CELEBRATING ALUMNI TO NEW VENTURES BUSINESS AWARD WINNERS + IMMERSION UBSLC HITS A HIGH NOTE GOIZUETA: International BBA conference organizers travel PORTAL TO snag entertainer and entrepreneur enhances 23 Usher and his New Look Foundation THE WORLD learning to discuss business essentials at the February event 31 FEATURES 24 HANDS-ON PROJECTS contents Coffee TBS’s Students put knowledge and skills to the test with . Heather Harriet 32 Carson TM Ruskin 08EvMBA 30 GOIZUETA LEARNING IN ACTION on Executives earn top grades in the classroom 10 Senator John reading Author Salmon Rushdie Lewis headlines and on the job the contributes to conference Diversity Leadership numbers discussions 14 Conference 42 goizuetabuzz yournetwork + plus SPRING 2012 Mentors and protégés 04 NEW APPOINTMENTS 43 INTERNATIONAL FINANCE 40 FAMILY ENDOWED explore the inner workings Goizueta welcomes new associate dean Adam J. Miller 04EvMBA on global tax advising SCHOLARSHIPS CHANGE LIVES 52 of Marietta plant of EMBA programs 45 SERVING AT THE UN 54 ADVICE ON 07 STILL GOING STRONG Alok Tandon 01C 09MBA on the business of peacekeeping TRANSITIONING TO Professor’s 1993 classic study honored A NEW JOB TOURING LOCKHEED MARTIN 46 CEO SCORES 11 PHOTOGRAPHY AND ARTIFACTS Barry Silbert 98BBA on strategic risk and 56 WHAT’S NEW: WRITERS exhibit opens at Woodruff pursuing one’s passion CLASS NOTES spring | 2012 goizuetavision Senior Associate Dean for Photographers Founded in 1919, Goizueta External Relations and Tony Benner Professor of Marketing Ann Borden Business School provides a Douglas Bowman Kay Hinton world-class business education Moses Robinson Allison Shirreffs that combines functional Magazine Alumni Advisory Board Susan Stava Atul Agarwal 07MBA; Jeff Booth specialization with a broad 84BBA 94MBA; Rosalie (Sakkas) Contributors Collado 05EMBA; Steve Greenfield business perspective to create Sarah Banick 04EvMBA; Mara Lapp 97BBA; Cynthia Blakeley principle-based leaders. GOIZUETA MAGAZINE Michael Ryan 07EMBA; Carrie Marty Daks is published three times a year by Emory University’s Goizueta Business (Simon) Schonberg 97C 03MBA School and is distributed free to all alumni and other friends of the Margie Fishman business school. Emory University is accredited by the Commission on Susan Merritt Jordan Colleges of the Southern Association of Colleges and Schools (1866 J. Michael Moore Assistant Dean for Marketing and Southern Lane, Decatur, Georgia 30033-4097; 404-679-4501) to award Eric Rangus degrees at the associate, bachelor’s, master’s and doctoral levels. Send Communications Allison Shirreffs letters to the editor and other correspondence to Nicole Golston, Angela Lee Bostick 04MBA Managing Editor, Goizueta Business School, Atlanta, Georgia 30322 or Chris Snowbeck EMORY ACCESSIBLE INTIMATE NETWORK EXPERIENTIAL GLOBAL [email protected] or call 404.727.3434. Myra A. Thomas Managing Editor Kathryn Whitbourne © 2012 Goizueta Business School, Emory University. All Rights Reserved. Nicole Golston Ties to Emory Accessible, World- Intimate & Small- Passionate & Stimulating, Global Articles may be reprinted in full or in part if source is acknowledged. University, a Class Faculty by-Design Learning Engaged Goizueta Experiential Learning Perspective & goizueta.emory.edu/magazine Top-20 Institution Scholars Experience Network Opportunities Understanding Art Director Plus One Media Have a plan. BORN IN HAWAII, Jason Potter 08MBA grew World- Class up with Air Force parents, moving to North Dakota, Nebraska, Ohio, and California before Executive settling in North Carolina. He values flexibility, a feature he considered essential when choosing Education an MBA program. He found what he was looking for—and much more—in Goizueta Business School’s Modular Executive MBA Program. “I liked learning from both my professors and my peers, who were from a breadth of backgrounds,” says Potter. The Goizueta Management Certificate To help others share the Emory experience, Potter and his wife, Ann, have made Goizueta Emory Executive Education offers 5-day programs that improve business acumen and Business School a beneficiary of his life leadership skills. The Management Development Program helps improve your skills insurance policy. for running the organization; the Managerial Leadership Program helps improve your skills for leading the organization. Goizueta alumni receive a 15% discount off program Learn how you can make a planned gift. Please fees. Complete both programs within 18 months to receive the Goizueta Management visit the Office of Gift Planning at www.emory. Certificate. edu/giftplanning or call 404.727.8875. Management Development Program Managerial Leadership Program June 18-22 July 9-13 Plan to share your journey. * Strategy and Competitive Advantage * Leadership Styles * Marketing * The Birkman Method® and 360° Assessment * Operational Excellence * One Hour Executive Coaching Session * Human Capital Management * Executive Effectiveness www.EmoryExecEd.com or 404-727-2200. Ad_gpPotterGm_11.indd 1 11/22/11 12:16 PM spring | 2012 1 dean’smessage Dear alumni & friends, Goizueta Business School is in a good place: the number of full-time job offers made Experiential learning courses are resource to 2012 graduates is one of the highest rates we’ve seen in years; fall 2012 incoming intensive. They require a significant investment students are shaping up to be one of our strongest classes ever across the board; we have of people and resources. Even in these recent a relatively young, highly productive faculty that is the envy of most of our competitor challenging times, we have increased our schools; and we continue to receive national and international recognition for our investment in new project-based electives and programs. other initiatives. Asked to describe our strategy over the past five years, I typically use one word: quality. I hope you will enjoy reading about the various Even in challenging economic times, we refused to waiver from our commitment to kinds of experiential learning under way at quality in everything we do. This has meant setting a higher admissions bar and shrinking Emory Goizueta, both in our classrooms and in the incoming classes of some of our graduate-level programs to maintain or increase co-curricular activities. Words make it difficult student quality, with the resulting loss of revenue such a move implies. It has also meant for me to express how much I enjoy watching pursuing selective hires—sometimes opportunistically, by hiring faculty away from our students learn through this increasingly business schools facing deep cuts—to ensure we have the best faculty and staff. We important pedagogical approach. have resisted creating a proliferation of specialized master’s degrees to address revenue shortfalls, as some schools have done, because we are not willing to suffer the inevitable downward pressure such an approach has on the overall quality of the student body. One of the most distinctive qualities of a Goizueta education, however—and the theme of this issue of Goizueta Magazine—is the school’s commitment to experiential or action- Lawrence M. Benveniste based learning, an innovation in higher education that has the potential to fundamentally Dean, Goizueta Business School change the way business schools teach. Emory Goizueta was a pioneer in this area, and Asa Griggs Candler Professor of Finance experiential learning remains a key strategy in our continued march to prominence. As a prime example, the Goizueta Marketing Strategy Consultancy (GMSC), which began as a student club over twenty years ago, has evolved into one of our most popular and valuable courses. In recent years we have leveraged our experience with GMSC to expand our offerings of high quality, action-learning courses and modules in all our programs. 2 spring | 2012 3 goizuetabuzz Goizueta excels in business school rankings In the annual March rankings of business schools, Goizueta’s BBA and nation, rising from 23rd in the previous list. The one- and two-year In the MBA programs continued their excellent showings among top-ranked programs received especially high marks for employment at institutions. graduation (No. 9) and three months after graduation (No. 2), as well as for total salary (No. 16). The BBA program was ranked 5th in the nation in Bloomberg Business- week’s annual list of undergraduate business programs, marking the “The latest ranking by U.S. News & World Report show the results news fifth time the program has been listed among the top five in the seven of the entire Goizueta community’s continued efforts to support years of the ranking. The ranking is a compilation of several components, the success of our students,” says Brian Mitchell, associate dean of including student and recruiter surveys, median starting salaries for grad- the Full-Time MBA program. “This ranking recognizes our goals of accelerated programs: “Brian Mitchell, associate dean for the full-time MBA uates, and the number of alumni these undergraduate programs send preparing students to face challenging situations while maintaining program at Goizueta, notes that all students have access to the same corporate to top MBA programs. Goizueta’s BBA program received the highest pos- our small, vibrant community.” recruiters. Ninety-five percent of the overall full-time class