SEMIOTIC SIGNS IN WALT DISNEY’S SELECTED MOVIE POSTERS IN 2018 THESIS Submitted to the Board of Examiners In Partial Fulfillment of the Requirement for Thesis at English Literature Department by NIATUR RAHMAH NIM. AI 150392 ENGLISH LITERATURE DEPARTMENT ADAB AND HUMANITIES FACULTY STATE ISLAMIC UNIVERSITY SULTHAN THAHA SAIFUDDIN JAMBI 2019 ii v iv v vi MOTTO إِ َّن فِي َخ ْل ِق ال َّس َما َوا ِت َوا ْْلَ ْر ِض َوا ْختِ ََل ِف ال َّل ْي ِل َوال َّن َها ِر ََليَا ٍت ِْلُو ِلي ا ْْلَ ْلبَا ِب )۱۹۰(1 Indeed, in the creation of the heavens and the earth and the alternation of the night and the day are signs for those of understanding. (Q.S Ali Imron: 190) 1The Noble Qur’an. (2016). Qur’an.com (Also Known as The Noble Qur’an, Al Quran, Holy Quran, Koran). Retrieved from https://www.quran.com Accessed on October 25th 2019 vii DEDICATION In the name of Allah the most gracious merciful and prophet Muhammad Sollallahualaihi Wasallam I dedicate this thesis to my strongest father and my wonderful mother who sacrifice and pray as always for me to passed everything in getting a bachelor degree And My great brother, my hero, my live saver, Dodi Suhendi there’s no word to describe how much I thank you My sister, Susilawati and Linda Kasmita, my little brother Ahmad Padil I am lucky having you all as a blessed daughter and sister for supporting, caring, loving each other. And so my cousins Ulmalasari, my uncles, aunts and brothers in law. For friend of my life, Maryatul Kipya who never tired to answer all of my questions and as my error checker, Latifah S.N, Rusnita, Ulpa M, Herlin, Rumah Cantik All of the students English literature 2015 in the class A and B, the members of KKN posko 22 and others. I sincerely would like to say my deepest gratitude for your praying, supporting,caring, suggestion and advice. The last, for all people who helped me in this thesis I would like to thank you so much viii ACKNOWLEDGEMENT Firstly, the writer wants to say Alhamdulillahirobbil Alamin, all the pries belong to Allah SWT. the lord of all creatures, for his blessing from starting session of my study until now the end of my study. And then, sholawat and salambe upon to our massager, the son of Abdullah, Prophet Muhammad SAW for the guidance and strengthens. Hopefully we will get his syafa’at later as the last day. Secondly, the writer would like to say thanks to people who helped the writer in writing this thesis. The writer wants to say thank to my parents, brother and my supervisors: Dr. Diana Rozelin S.S, M.Hum and Chandri Febrisanti M.Pd who has helped, guided, supported, suggested, and advised me. And also I want to say thanks for all suggestion and supporting that help the writer in direct or indirect cases to finish this last study program. To accomplish this thesis, the writer had been given one great deal to many people. So this present writer would like to say thanks for their contribution, they are: 1. Prof. Dr. H. Su’aidi Asy’ari, MA, Ph.D as a rector of State Islamic University of Sulthan Thaha Saifuddin Jambi. 2. Prof. Dr. Maisah, M.Pd.I as the dean of Adab and Humanities Faculty. 3. Dr. Alfian, M.Ed as vice dean of academic Dr. H. M. Fadhil M.Ag as the vice dean of finances and Dr. Raudhoh M.Pd.I as the vice dean of University Student of Adab and Humanities Faculty. 4. The Head of English Literature Department Ulfatmi Azlan, SS., MA. 5. The Secretary of English Literature Department Dian Mukhlisa, MA. 6. All the lectures and staffs of Adab and Humanities Faculty, the contribution and assistance during studying In UIN of Sulthan Thaha Saifuddin Jambi. 7. The head and officers of the library of UIN and public library of Jambi province. ix x ABSTRACT Niatur Rahmah, 2019 : Semiotic Sign in Selected Walt Disney’s Movie Posters In 2018. The student of English Literature Department, Adab and Humanities Faculty, University of Islamic Sulthan Thaha Saifuddin Jambi. Supervisor : Dr. Diana Rozelin, S.S., M.Hum. Supervisor II : Chandri Febri Santi M.Pd This research analyzes the semiotic sign in selected posters of walt Disney in 2018, and the selected posters are Avengers Infinity War, Christoper Robin, Marry Poppins Returns, the Black Panther, The Incredibles 2, The Nut Cracker And The Four Realms. The semiotic sign is a sign that analyzes by semiotic theories. The purpose of the research are to know the classification of sign with Charles sanders pierce semiotic theory, the meaning of sign by roland barthes, then the correlation between visual and verbal sign with Gillian dyer theory. This research uses the qualitative descriptive method as reflected by this thesis which explained descriptively. The writer also uses the comparative method in order to compare the diversities in the posters in conclusion. The classification of signs are including Representment: qualisign, sinsign, and legisign. Object: icon, index, and symbol. Interpretant: dyme, dicent, and argument. The meanings are including denotative, connotative and myth. The writer also found the correlation between visual and verbal sign in those six posters. Keywords : Semiotic, Sign, Poster, Meaning xi ABSTRAK Niatur Rahmah 2019 : Semiotic Sign in Selected Walt Disney’s Movie Posters In 2018. Sastra Inggris, Fakultas Adab and Humaniora, Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi. Pembimbing I : Dr. Diana Rozelin, S.S., M.Hum. Pembimbing II : Chandri Febri Santi M.Pd Penelitian ini menganalisis tanda semiotik yang terdapat di poster-poster Walt Disney pada tahun 2018, dan poster-poster yang dipilih adalah avengers Infinity War, Christoper Robin, Marry Poppins, the Black Panther, the Incredibles 2, the Nut Cracker and the Four Realms. Tanda semiotik adalah tanda yang di analysis dengan teori-teori semiotik. Tujuan penelitian ini adalah untuk mengetahui klasifikasi tanda dengan teori semiotik Charles sanders pierce, makna tanda dengan teori roland barthes. Kemudian hubungan antara tanda visual dan tanda verbal berdasarkan teori dyer Gillian. Penelitian ini menggunakan metode kualitatif deskriptif sebagaimana skripsi ini dijelaskan secara deskriptif. Dan di kesimpulan penulis juga menggunakan metode perbandingan untuk membandingkan perbedaan setiap poster. Dan dalam penelitian ini klasifikasi tanda meliputi representasi: qualisign, sinsign, dan legisign. Object: ikon, indeks, dan symbol. interpretasi: dyme, dicent dan argumen. Dan makna meliputi denotative, konotatif, dan mitos. Penulis juga menemukan hubungan antara tanda visual dan tanda verbal dari keenam poster tersebut. Kata kunci : Semiotik, Tanda, Poster, Makna xii ABBREVIATION SS.A : Semiotic Sign Avengers SS.C : Semiotic Sign Christoper Robin SS.M : Semiotic Sign Marry Poppins SS.B : Semiotic Sign Balck Panther SS.I : Semiotic Sign Incredibles 2 SS.T : Semiotic Sign The Nut Crackers MS.A : Meaning of sign Avengers MS.C : Meaning of sign Christoper MS.M : Meaning of sign Marry Poppins MS.B : Meaning of sign Black Panther MS.I : Meaning of sign Incredibles 2 MS.T: Meaning sign of The Nut Cracker CS.A : Correlation of sign Avengers CS.C : Correlation of sign Christoper CS.M : Correlation of sign Marry Poppins CS.B : Correlation of sign Black Panther CS.I : Correlation of sign Incredibles 2 CS.T : Correlation of sign The Nut Cracker xiii TABLE OF CONTENT COVER ......................................................................................................... i APPROVAL .................................................................................................. ii LETTER OF RATIFICATION.................................................................... iii ORIGINAL THESIS STATEMENT ........................................................... iv MOTTO ........................................................................................................ v DEDICATION ............................................................................................. vi ACKNOWLEDGEMENT ........................................................................... vii ABSTRACT ................................................................................................. ix ABSTRAK .................................................................................................... x ABBREVIATION ......................................................................................... xi TABLE OF CONTENT ................................................................................ xii CHAPTER 1: INTRODUCTION A. Background of the Research ...................................................... 1 B. Formulation of the Problem ...................................................... 7 C. Limitation of the Problem.......................................................... 7 D. Purpose of the Research ............................................................ 8 E. Significance of the Research ..................................................... 8 CHAPTER II: THEORETICAL FRAMEWORK A. Semiotics .................................................................................. 9 B. Meaning ................................................................................... 12 1. Denotative Meaning ............................................................. 13 2. Connotative Meaning ........................................................... 13 3. Myth .................................................................................... 14 xiv C. Advertisment ............................................................................ 15 D. Term of color ..........................................................................