Cover -1 HOME WORK FORUM Now in namma Mysuru ! 2 3 Introducing shopping in style to Mysuru Adding to the list of famous things to Mysuru along with Mysorepak,Mysore Silk Sareeand Mysore Peta (silk turban), will be The Forum Centre City Mysuru a whole new shopping haven at Mysuru in Karnataka. Tapping in the potential and opening up new markets, Prestige Group will unveil The Forum Centre City Mysuru in February 2017! Home. Work. Forum. We’re offering you what made Forum Centre City us the #1 mall in Off. B.N. Road Hyderali-Mahadevapura Cross Near 5-Lights Circle Bengaluru. Mysuru 6 Malls 4 Cities 3 million sq ft of retail space 650+ retail partners 1750 crores of retail turnover 1.75 crores footfall in 15-16 4 5 Tenant mix, shopper traffic and store visibility The mall will be anchor heavy with a mix of hypermarket, multiplex, department stores, gaming arcades and food – beverage outlets. However, the brands will be new entrants to the city of Mysuru and have been carefully handpicked after detailed research and development among end customers or guests. Prestige Group believes that the tenants are the first customers to a mall and the support extended to the retailers results in higher efficiencies. “Together, we can be responsible for sustaining the salience and overall viability of the mall. Together, we can work at predicting, responding to new directions and go the extra mile to ensure customer satisfaction. Together, we can share the responsibility for converting store visits to sales at an optimum level”, says Mr. Muhammad Ali, COO of Prestige Retail. 6 7 Unique Experience Guest experience is provided on par with international levels with all necessary amenities, the idea is to extend the duration of the time guests spend at the mall and optimize their exposure to mall offerings and experiences. 1,75,00,00,000 footfalls entered Forum malls last year ...and into our stores. 8 9 The Maharaja of malls in the City of Maharajas – Our Design Theory A lot of designs are based on the jali concept. The spatial richness of this iconographic element gave Prestige Group an exciting visual canvas that could be adapted extensively to various physical spaces in the mall – especially when used with modern interpretations.The logic for the primary structure involved designing a neutral element, so that any element added or embedded on it could be highlighted. White plaster on the most important surfaces – ceilings, pillars, even escalators became the visual medium for feature elements. We’re sure that our guests are going to enjoy the light showers forming intricate patterns on the floors and walls. Mysuru is a city that’s proud of its art, architecture and temple traditions, set against the glitter and sparkle of royalty. Mysore Silk, Mysore Painting, and Rosewood Carving are art forms that have been handed down generation after generation in this multi-faceted city. 10 11 Ground Floor First Floor Upper Ground Floor Second Floor Theater Exit Level 12 13 A closer look at consumers from Mysuru and why this mall is at the right place at the right time. The population mix of Mysuru is changing rapidly, bringing a new generation with higher monthly incomes in. These youngsters are exposed to national and international brands through travel or the internet, and they demand lifestyle changes and a global shopping experience in their home town. They also require more exciting entertainment and dining options for their family and friends. The average literacy rate in Mysuru is 86.84% – 89.96% male and 83.73% female. An interesting 83% of the people fact here is that 78% of the households have more than two members who are literate – in Mysuru are reassuringly, our target population is educated and can make informed purchase decisions. under 50... and demand more choice. 14 15 Call us or meet us today. And move in tomorrow. It’s the best thing you could do for your brand. 16 back cover The centre of the shopping centre moved here. Ilavala Hobli Kesare KRS RD Gokulam Pulikeshi Rd Ring Rd Ring Gandhi Naga Kalidasa Rd Rd Mahadevapura Rd Rd Main Rajkumar Dr. Basavanahalli Masjid-e-ya allah 80 feet Rd feet 80 r Columbia KRS Rd Chaduranga Rd Asia Kalyan Five Light Circle Devaraj Urs Road Joyalukkas Malabar Doora Irwin Rd BN Road Central Hyderali Rd Bannur Rd Mysore Bogadi Rd Palace Agrahara Vinaya Marga Mysore Zoo MG Rd Kuvempu Nagar Ring Rd Sewage Farm Chanmundi Temple Link Main Rd Prestige Estates Projects Ltd Prestige Posiedon, 139, Residency Road Bangalore 560025 For queries contact: Chethana Mob: +91 98809 51944 Mail: [email protected].