TULSA BIKE SHARE STRATEGIC BUSINESS PLAN A project of the Indian Nations Council of Governments in partnership with the City of Tulsa ACKNOWLEDGEMENTS The Tulsa Bike Share Strategic Plan was commissioned by the Indian Nations Council of Governments in partnership with the City of Tulsa, and prepared by Alta Planning + Design. The project partners would like to thank the Advisory Committee members who guided the process, as well as the key stakeholders who participated in interviews and offered valuableii | CHAPTER insights #: that CHAPTER contributed TITLE towards the development of this Plan April 2015 1. Overview ................................................................................................................................................................................ 1 Evolution of bike share technology ..................................................................................................................................... 2 2. Benefits of Bike Share ........................................................................................................................................................ 5 Financial Benefits .................................................................................................................................................................... 5 Health Benefits......................................................................................................................................................................... 8 Transportation/Mobility Benefits ....................................................................................................................................... 9 Safety Benefits ........................................................................................................................................................................ 10 3. Bike Share System Case Studies .................................................................................................................................... 12 Kansas City, MO – KC B-Cycle ......................................................................................................................................... 13 Chattanooga, TN – Chattanooga Bicycle Transit System ........................................................................................... 14 Oklahoma City, OK – Spokies bike share program....................................................................................................... 15 Greater Phoenix, AZ GriD .................................................................................................................................................. 16 4. Program Goals and Interest in Bike Share ................................................................................................................... 17 5. Local Context Analysis ................................................................................................................................................... 19 a. Opportunities and Challenges ................................................................................................................................. 19 b. Physical Characteristics............................................................................................................................................. 21 c. Bike Share User Profiles and Demographics ......................................................................................................... 21 i. Early Adopters ......................................................................................................................................................... 22 ii. Employment ............................................................................................................................................................. 22 iii. Visitors ...................................................................................................................................................................... 22 d. Policy Environment..................................................................................................................................................... 23 i. Transit ....................................................................................................................................................................... 23 ii. Bike Network .......................................................................................................................................................... 23 6. System Planning 6.1 Basis for Service Area Recommendation ............................................................................................................ 25 6.2 Station Spacing and Footprint ............................................................................................................................. 29 6.3 Recommended System and Phasing Plan .......................................................................................................... 30 7. Business Model ................................................................................................................................................................. 34 8. System Costs ..................................................................................................................................................................... 40 8.1 Launch Costs ........................................................................................................................................................... 40 8.2 Capital Costs ........................................................................................................................................................... 40 8.3 Administrative Costs .............................................................................................................................................. 41 8.4 Operating Costs ....................................................................................................................................................... 41 8.5 Cost Summary .......................................................................................................................................................... 43 9 System Revenues ............................................................................................................................................................. 44 9.1 User Revenues ......................................................................................................................................................... 44 9.1.1 Rate Schedule .................................................................................................................................................... 44 9.1.2 Special Memberships ........................................................................................................................................ 47 9.1.3 Membership and Ridership Forecast ............................................................................................................ 47 9.2 Grants and Public Funding ................................................................................................................................... 51 9.3 Private Foundations ................................................................................................................................................ 52 9.4 Advertising and Sponsorship Revenues ............................................................................................................. 52 9.5 Revenue Summary ................................................................................................................................................... 55 10 Preliminary Financial Plan ............................................................................................................................................. 56 10.1 Cash Flow Analysis ................................................................................................................................................. 56 11 Operational Issues ............................................................................................................................................................ 57 11.1 Service Levels ............................................................................................................................................................ 57 11.2 Maintenance Plan .................................................................................................................................................... 57 11.3 Reporting .................................................................................................................................................................. 57 11.4 Insurance ................................................................................................................................................................... 57 12 System Equity Considerations ...................................................................................................................................... 58 12.1 System Planning ...................................................................................................................................................... 58 12.2 Membership Affordability ....................................................................................................................................60 12.3 Promoting