WHO WAS THIS CANADIAN DESIGN PIONEER? ALLAN FLEMING (1929–1977) His early dream was to be an illustrator, but instead he went on to change the face of design in Canada. In 1957, Fleming was hired to work for Cooper & Beatty Ltd., eventually becoming Vice-President and Director of Creative Services. It was there that he completed his most recognizable design, the iconic CN logo. IT’S YOUR TURN TO MAKE HISTORY AND CELEBRATE CANADIAN DESIGN PIONEERS Are you inspired by the past? Are you ready to lead your peers into the future? We’re looking for the best work from the brightest designers. Works that show you’re following in the footsteps of yesterday’s design pioneers and earning your place among them. It’s your turn to make history. HANS KLEEFELD Born and raised in Germany, he came to Canada in 1952 and went on to design some of the country’s most recognizable identities. In the 1960s, he created logos for Air Canada, TD Bank, and the Bank of Montreal – all still in use today. Throughout his career he has found time to teach, and currently teaches design at Ontario’s Sheridan College. CARL DAIR A self-taught designer, his first job in 1930 was creating advertising and layouts for the Stratford-Beacon Herald newspaper. By 1945, he was Typographic Director at the National Film Board of Canada. He was later commissioned to develop the Cartier typeface for Canada’s Centennial, and wrote the influential book Design With Type. A CELEBRATION OF CANADIAN DESIGN PIONEERS In 2008, the Communication Designers Each of the designers profiled embody Association (CDA) undertook the daunting the qualities of a “pioneer”. However, task of compiling the history and work there are many others also deserving of of the people that made a difference in accolades. We hope that by looking back Canadian design by changing the perception at the groundbreaking accomplishments of the value that design brings to business. of this select group, we can evoke pride The GDC is honoured to highlight CDA’s work in the many communication design by using the Design Pioneers theme for triumphs and innovations that have Graphex 2013 and sharing this work with been and continue to be produced in its members and the general public. Canada to this day. AWARD ENTRY DETAILS: Since 1977, the Society of Graphic Designers of DISCOVERING NEW AND EMERGING TALENT GDC Members & Canada’s (GDC) Graphex Awards has celebrated Every two years, Graphex invites passionate graphic Affiliate organizations (SDGQ) excellence in communication design. This Icograda- and communication designers, web designers, $60 professionals endorsed, biennial competition showcases the best typographers, photographers, illustrators, art * Additional entries receive a $10 discount of cultural, social, and business communications directors, advertising agencies, printers, writers and in all mediums. As part of the GDC’s strong desire clients from across Canada to submit their very best Non-GDC members: to create an ongoing archive of Canadian design for published work. $75 professionals future generations, Graphex 2013 is a national event * Additional entries receive a $10 discount open to all designers across Canada. All Canadians are eligible to enter, with discounts for professional members of design associations The Graphex 2013 catalogue can be pre-purchased The competition is divided into 16 categories, with a such as GDC® and SDGQ. In order to be eligible, all at the time of your submission for a discounted price Gold awarded per category, honorable mentions, and submissions must follow the submission guidelines. of $40 (save 20%) the penultimate Best in Show award. Graphex 2013 categories are: WHAT TO ENTER AWARDS Submit your best work published in or for use in Two certificates will be awarded for each winning 1. ADVERTISING Canada between October 2009 and October 2013. entry and honorable mention. Additional certificates 2. ANNUAL REPORTS/CSR can be ordered after the awards reception. The 3. BOOKS To be eligible entries must be submitted by custom trophies will be awarded to the Gold award 4. BRAND IDENTITY completing the online form, with submission per category and the Best in Show. 5. DIGITAL/WEBSITE information, design criteria and rationales, and 6. EDITORIAL/MAGAZINE payment of fees. All submissions must be submitted TRAVELING EXHIBITION 7. EXHIBIT DESIGN in English. Submissions in French must The winning entries will be part of a traveling 8. ILLUSTRATION be translated and submitted in English and French. exhibition. Locations and dates for a cross-Canada 9. LOGOS tour of the exhibit will be announced in June 2014. 10. NON-PROFIT FEES 11. PACKAGING GDC and SDGQ members in good standing qualify for JUDGES 12. PHOTOGRAPHY the member rates. Payment can be made by credit An international panel of judges will select 13. PRINT COLLATERAL card (VISA or MasterCard). All entry fees the finalists, Gold award winners, Best in Show 14. SELF-PROMOTION must be submitted in Canadian dollars. winner and Honorable Mentions. Current judges 15. TYPOGRAPHY include designers Alejandro Paul, Julia Rothman, 16. WAYFINDING/SIGNAGE Olimpia Zagnoli, Sandra Shizuka, Sean Adams (Adams Morioka), Ilise Benun, Joe Shouldice, and Armin Vit among others. STUART ASH DON WATT As one half of Gottschalk + Trained as an industrial Ash, he helped revolutionize designer, his first job out environmental graphic design of school was designing and brand communications, the cockpit of the Avro and contributed to visual Arrow. He moved to California identities for Rogers and to animate Looney Tunes the Royal Bank of Canada. cartoons for Warner Bros., His most renowned work, then returned to Canada and however, came earlier in excelled at packaging design. his career: a highly stylized Visual identities for Nestlé, and geometric maple leaf Loblaws, Wal-Mart, and logo for Canada’s Centennial. Home Depot are among his CALL FOR ENTRIES EXTENDED many achievements. TO OCTOBER 31, 2013. ENTER ONLINE AT: GDC.NET/GRAPHEX CONTRIBUTORS: Thank you to CDA founder Errol Saldanha and type designer Rod McDonald for supplying information and images of our design pioneers. Sometimes Canadian design history can be hard to find. We offer our apologies if any information is incorrect or missing. If you find an error, report it to [email protected]. © Logos and trademarks used with permission from their respective owners. SPONSORS GOOD DESIGN IS GOOD BUSINESS APPLIED ARTS RHINO PRINT SOLUTIONS Organized for the first time by the Alberta Founded in 1985, Applied Arts is an integrated An award winning “national” printing North Chapter, the primary goals of Graphex media company targeting Canada’s visual company serving the advertising, design, are to promote the value of design to the communications sectors. The magazine serves corporate and institutional markets across Canadian public and business community at senior creative professionals in graphic design, Canada with a diverse arsenal of offset, digital large, to celebrate the best in the industry, interactive design and advertising, reaching and wide format technology. 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DESIGNERS OF CANADA Monotype offers one of the world’s largest and www.rhinoprintsolutions.com For more than 55 years the GDC has most highly regarded typeface libraries, as well been Canada’s national certification as innovative solutions that bring the power of NEXGEN GRAFIX INC. body for graphic and communication The company has built a reputation for outstanding design, establishing standards for design type to life. Monotype’s fonts and technologies print quality and a work ethic to “get it right” that is are found in printers, copiers, mobile phones, professionals, educators, and administrators. rivalled by few. 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Results. Today, the GDC boasts representation in www.pennylanecommunications.ca nearly every part of Canada. Through our certification program, the GDC licenses the unique “CGD” certification mark PAUL ARTHUR to members whose services meet rigorous, In the 1950s, the Globe and Mail described Arthur as standardized and is recognized across Canada “the top man in the typography world.” He is best known as the mark of professional services and for his redesign of Canadian Art magazine, a graphic redesign of Canada Post, and the signage, maps, and ethical business conduct. www.gdc.net furniture he created for Expo ‘67. BURTON KRAMER A transplanted American citizen, in 1974 he created one of Canada’s most iconic designs – the CBC logo — a modernized version of which is still used by the CBC today.