URL. : http://ijrar.com ISSN 2349 - 5138 E - ISSN 2348 - 1269 An open Access, peer reviewed, refereed, online and print research journal International Journal of Research and Analytical Reviews UGC Approved Research Journal Periodicity - Quarterly Atman Publishing Academy International Journal of Research and Analytical Reviews Atman Publishing Academy 2061-C/2/B, Nr. Adhyatma Vidya Mandir, Sanskar Mandal, Bhavnagar-364002. Contact : 9427903033 E mail : [email protected], [email protected] International Journal of Research and Analytical Reviews ijrar.com © IJRAR - All rights reserved. Reproduction in any form is strictly prohibited. This work is licenced under Creative Commons International Licence Attribution 4.0 E-version. 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Prof. & Head, Associate Professor Director, Department of Education, College of Food Processing Pathak Group of Schools & Saurashtra University, Technology & Bioenergy, College, Rajkot. Rajkot, Gujarat. Agricultural University, Anand – 388110, Gujarat aEditorial Boarda Prof. (Dr.) Ami Upadhyay Dr. Awa Shukla Dr. Dushyant Nimavat Director, Asst. Professor & Director, Associate Professor Department of Humanities Social Sciences Dept. Department of English, And Social Sciences, Babasaheb Ambedkar Open Gujarat Uniersity, Gujarat, Dr. Babasaheb Ambedkar Uni. University, Ahmedabad. India A’Bad. Dr. A. Heidari Dr. Bharat Ramanuj Dr. Nahla Mohammed Abd Faculty of Chemistry California Professor & Head, El-Aziz South University (CSU) Irvine, Department of Education, Assistant professor - Entomology California, Saurashtra University, Department, Faculty of Science, U. S. A. Rajkot. Cairo University, Egypt. Dr. Manahar Thaker Dr. K. S. Dr. J. D. Dave Principal Meenakshisundaram I/c Principal G. H. Sanghavi college of Director, C. A. A., P.D. Malviya Graduate Education, Great Lakes Institute of Teachers’ College, Bhavnagar, Gujarat. Management, Chennai Rajkot, Gujarat. Dr. M. B. Gaijan Dr. A. K. Lodi Dr. Trupti Pathak Associate Professor, H.O.D. Faculty of Education, Assistant Vice Shamaldas Arts College, Integral University, Precident(Tech.) Bhavnagar. Lucknow(UP) Claris life Sciences, Ahmedabad. Gujarat. Dr. K. Ramadevi Dr. Jayant Vyas Dr. Dilip D. Bhatt Associate Professor Professor & Head, Associate Prof. & Head, Department of Civil Department of Education, Department of English, V. D. K. Engineering Kumaraguru M. K. Bhavnagar University, Arts college, College of Technology, Bhavnagar Savarkundla, Gujarat. Coimbatore, Tamilnadu. K. S. Dave Dr. Anil Ambasana Dr. Sandeep R. Sirsat Lecturer Retd. Prof. & Head, Associate Professor & Head, J. H. Bhalodia Women’s College Department of Education, Department of Computer Rajkot, Gujarat. Saurashtra University, Science, Shri Shivaji Science & Rajkot. Gujarat. Arts College, Chikhli, Dist: Buldana (M.S.-India) International Journal of Research and Analytical Reviews URL. : http://ijrar.com ISSN 2349-5138 E-ISSN 2348-1269 An open Access, peer reviewed, refereed, online and print research journal Review Committeea Editor & Head of Review Committeea Dr. S. Chelliah Professor & Head, Dept. of English and Comparative Literature, Madurai Kamraj University, Madurai-21, India. Dr. Samira Shahbazi Dr. Belal Mahmoud Al-Wadi Mr. Zeeshan Shah Plant Protection & Lecturer, University of Senior Lecturer, Department of Biotechnology Research Dammam (Saudi Arabia), Multimedia and Group, Nuclear Agricultural Founder & Vice President of Communication, University Research School, Nuclear the Jordanian Society for College of Bahrain, Science & Technology Business Entrepreneurship Kingdom of Bahrain. Research Institute (NSTRI), (Jordan) Iran Harish Mahuvakar Dr. Mainu Devi Asim Gokhan YETGIN Associate Professor & Head, Assistant Professor (Sr. Assistant Professor, Faculty of Dept. of English, Sir P. P. Grade) in Zoology, Diphu Engineering, Dumlupinar Institute of Science, Govt. college, Karbi Anglong – University, Kutahya, Bhavnagar, Gujarat, India. Assam India. Turkey. Dr. A. Kusuma Prof. Rajeshkumar N. Joshi Sunita. B. Nimavat Assistant Professor, I/C Dean, Faculty of Arts & Assistant Professor of English, Department of Social Work, Humanities, C. U. Shah N.P.College of Computer & Vikramasimhapuri University, University, Gujarat, India. Mgt., Kadi (North Gujarat). Nellore.(AP) Nahla Mohammed Abdelazez Dr. Riyad Awad Dr. Amer A. Taqa Assisstant Professor Associate professor, Professor Faculty of Science, Structural Engineering, An - Dept. of Dental Basic Science, Cairo University, Giza Najah National University, College of Dentistry, Mosul Governorate, Egypt. Nablus, Palestine. University, Masul, Iraq. International Journal of Research and Analytical Reviews Special Issue Jan. 2019 Contents SI. No. Title Page No.. 1 The Complexity of Formulating Strategy when Industry Boundaries 1 - 2 become Fuzzy due to the Disruptive Power of Innovation Suresh Gopalan 2 A Study on benefit and difficulties in usage of Technology in Learning 3 - 6 among Students C. Vasanthi, S. Mohana Priyanka and M. Kalyana Sundari 3 A Study on Consumer Buying Behaviour in select organised Retail Stores- 7 - 11 Triggering the senses J. Haripriya 4 A Study on Consumer's Perception on the reliability of Social Media 12 - 16 towards Branding K.Vijayalakshmi and Dr. D. Ayub Khan Dawood 5 A Study on Digital Content and Learning Technologies in Schools with 17 - 22 Special Reference to Schools in Chennai Dr. V. Mary Diana and G. Swathi 6 A Study on how Omni Channel Marketing influences Consumer Purchase 23 - 29 Behaviour Annapoorni M and Desi Priya V 7 A Study on Online Shoppers in The Era of Ubiquitous Marketing 30 - 35 Annapoorni M and S. Vishnupriya 8 A Study on the Effect of Organizational Commitment on Service Quality 36 - 41 among various Customer Contact Employees in Chennai Region S. Muthulaskhmi and J. Shankari 9 A Study on the Effectiveness of Social Media Advertisements among young 42 - 49 Working Women in Chennai City Krishnaveni K 10 A Study on variables affecting Customer Behavior in Hypermarkets 50 - 54 E. Mahendhiran and Dr. C Panneerselvam 11 Customers’ Attitude towards Shopping Environment: An Empirical 55 - 60 Investigation to Antecedents of Technology Adaptation with 3D Virtual Reality Shopping Web Store Ratheesh S and Dr. Byram Anand 12 Effectiveness of E-HRM in the Perception of Employees with Special 61 - 64 Reference to Chennai City Reji K 13 Impact of Bandwagon Effect in Consumption of Mobile Phones 65 - 71 Dr. A. S. Saranya and Aishvarya K International Journal of Research and Analytical Reviews 14 Impression Management and Career Success 72 - 77 Amritha Jessica Samson and Dr. A.S. Saranya 15 Penetration of Digitalization: A Kerala Modal Progress 78 - 80 Sivaprasad V 16 Perception on Massive Open Online Course (MOOC) 81 - 85 Yamini P , Mahashree R and Vaishnavi S 17 Quality Management - A Tool for Organisational Innovation and Success 86 - 91 Dr. N. Venkatramanan and C. Rajeswari 18 Relationship between Usability, Usability Issues, User Experience of 92 - 97 Captcha on Attitude towards Captcha Gomathi K 19 Role of Flexible Organisational Culture in Fostering Enterprise wide 98 - 101 Innovative Attitude Dr. K. Mythili 20 “The Role of Cost and Management Accountants in Performance and 102 - 107 Strategic Management- A key to Innovative Metamorphosis” CMA.Madhavan S.A 21 The Strategic Innovation of Corporate Social Responsibility 108 - 113 J. SubaidaBegam and Dr. A. ThahaSahad 22 Financial Innovation: Why the Financial Sector matters to the Real 114 - 120 Economy? Sushma Catherine P and Shruthi R 23 Role of Academic Institutions: Novelty in Teaching Methodology to Foster 121 - 123 enterprising nature in Students and Technology enabled Education A. Jeevitha and Sushma Sharma 24 Reviving Fear of Missing Out (FOMO) through Social