35 Cents BROADCASTING l THE BUSINESSWE Nu) RADIO No Dak Sate University o1 Agric & Applied Science 1 Li rary 222 RY 30, 1961 Fargo No Dak DEC Pay tv close as Hartford bid nears approval, NEWSPAPER .,Je threat cable plan set in Little Rock 23 in programs, stations, syndication 44 Tv likely to continue hot, despite upped costs Spray - it - on starch competition means new of talent, Petry study says 28 money for radio and tv promotion 32 COMPLETE INDEX PAGE 7 i STATE:':T:: , , . -'Y M. FE 1961 is the music to a m lyrical moment Who else makes music the magic that can fill a million rooms ... make a million moods? Who else has the sound that is so entrancingly persuasive? Only Radio creates this warm résponse and only Spot Radio lets yóu choose the time and place to match it. B ..Albuquerque WINZ Miami WRNL .. Richmond B .... Atlanta WISN . ..... .Milwaukee KCRA ... .Sacramento ;R Buffalo KSTP .... Minneapolis -St. Paul WOAI San Antonio Radio Division Chicago WTAR Norfolk -Newport News KFMB San Diego Edward Petry & Co., Inc AA Dallas -Ft. Worth KFAB Omaha KMA . Shenandoah T h. Origina! S ta ri o.: RC Houston WIP Philadelphia KREM Spokane Rrpresenrar )AF Kansas City KPOJ Portland WGTO Tampa -Orlando RK Little Rock WJAR Providence KV00 Tulsa VEW 7-'XC CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES SAN FRANCISCO ST. LOUIS I> ..J Ct i VITAL BUY/6TH CITY/KTRK -TV /HOUSTON "R.C.M.P." Always Gets Its Audience. Into whatever KTTV - up 48 %; San Diego, KFMB-TV - a rise of 20% ïity the Royal Canadian Mounted Police ride, audi- Success Over And Over Again. In Boston, over wez -T\ ences surrender willingly. A review in Variety tells why: with a 29.9 rating and 51% share, " R.C.M.P." lead! "If there is anything new under television lights .. all programs in its time period ... captures more thar ( "R.C.M.P. ") is it ... the freshness lies in ... every twice the audience of its nearest competitor. In Cadi character, major and minor . Top thesping and lac- Traverse City, Michigan, over WWTV, "R.C.M.F solid casting get the credit here, plus some of the nic- doubled the ratings of previous,programming with est lensing ever shown ... will reach top acceptance 38.6 rating and a 78% share of audience. "R.C.M.F wherever it goes ... high drama and suspense in is the only dramatic series based on the experiences every show." No wonder audience count soared 800% of the world- famous Royal Canadian Mounted Police over previous programming when the "R.C.M.P." ever to receive its official endorsement and cooper series paraded into Atlanta over WLW -A. And Nielsen ation. To capture bigger áudiences, reveals: Baltimore, weAL -Tv - viewers up 37 %; Cleve- mount up and ride with "R.C.M.P." land, KYW -TV - up 85 %; Columbus, wLw -c -- up 71 %; NBC TELEVISION FILMS, A DIVISION OF New York City, WNEW -TV -up 138 %; in Los Angeles, CALIFORNIA NATIONAL PRODUCTIONS P they always get their audience W GA L -T V serves the public interest HoxrH SNYDEE UMBERLAND//fyS H V Y L K ILL / \NDRTHAM,'1DN LEHIGH Ii{IFPL:N J"VLWT/(üY/// ;S E LEBANON ERR Y DAUPHIN ',,Waritdbur-t Ns c4inetaler ,< A M i ll.a tided& FlálnlrelKtr % JJ,, ( 1'J yaw-95p/ ï J.nRK. FE: AN RI. 11 ".iÌCdZCO`Pr 1' ` ll`Fr.1lCLtL l!(7/CCilÇ'/' / I lf ¡ Uf1L_l__ 1-1 A O rccl íe, RR2U1dl2P4,L REDéRICK /lCa1l- \HOWARD i , MONTGOMERY ¡ANNANNE .- THE GREAT CENTENNIAL Footnotes to the Civil War in the Channel 8 Area Every Monday Morning. Each program in this fascinating historical series features a separate community, as many cities and towns in the Channel 8 area were affected by the Civil War. Well -known examples: Battle of Gettysburg, burning of Chambersburg, Confederate occupation of York. This series is just one phase of this station's many activities dedicated to inspire and enlighten the viewers it serves. we 917rir avocetI1 e Lancaster, Pa. NBC and CBS STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco 4 BROADCASTING, January 30, 1961j, Rochester $6.5 million deal In final stage last weekend was CLOSED CIRCUIT'® three -way $6.5 million transaction wherein Transcontinent's ch. 5 WROC- TV would be sold to time- sharing Commerce Committee investigation of life" talk to stations. What he said in stations on ch. 10 (WHEC -TV and rating surveys now in paper -work effect was that new plan -sale of WVET -TV). Three Rochester en- stage. Some light also may be thrown minute announcements in 10 a.m. to tities would finally become two full - on administration attitude at confirma- 12 noon block, effective Feb. 13 time stations. Acquired would be tion hearings on nomination of New- (BROADCASTING, Jan. 16, 23) -was assets of Transcontinent's WROC -TV ton N. Alinow for FCC chairmanship, dictated by competitive practices of with Gannett's WHEC-TV operating tentatively set for Feb. 8. other networks, that CBS -TV had held fulltime on ch. 10, and Veterans' line as long as it could but that com- WVET -TV acquiring assets of ch. 5 Minow's mandate bination of higher prices and less WROC -TV. Two would jointly hold flexibility for advertisers in that morn- real estate and supporting tower from One and only mandate given to ing block left no choice but to face up which both stations operate but Gan- FCC's incoming Chairman Minow to changing conditions and meet com- nett would acquire Transcontinent's from President Kennedy was to raise petition. Lest there be any doubt fm station. level of programming. Mr. Minow about seriousness of his appeal and of has emphasized that his effort will be In nut-shell, Transcontinent would network's need for more morning busi- in that direction although he recog- receive $6.5 million figure for its tv -fm ness, he suggested only alternative nizes anti- censorship mandate of First assets and real estate. Under related just might be cutback in morning pro- and of Section 326 of contract, Gannett exchanges Amendment gramming. its half - Communications Act. In this regard, interest in WROC -TV for assets of he's believed to see eye -to -eye with WVET -TV. Final agreement covers Study report far away FCC's outgoing Chairman Fred W. Gannett's acquisition of fin and real Despite FCC's action last week estate for $1,135,000 Ford who, however, will remain mem- figure. Trans- ber of commission. breaking legal impasse (see story, continent hopes to acquire another tv page 61), Network Study Staff on station to restore its quota to maxi- programming still is more than year mum of five vhfs. (It also owns one Scotus censorship dilemma away. After completing talent agency uhf - WNEP -TV Scranton- Wilkes Because of dire consequences that and program packaging phase of in- Barre, Pa.). could ensue from Supreme Court de- quiry, commission plans to quiz at Plum cision in motion picture censorship least two other groups before making for TvAR? case (story page 62), publishing in- final findings. Network staff, headed Deal is all but set for Television terests are strongly urging petition for by Ashbrook Bryant, will turn to big Advertising Representatives Inc., house reconsideration by losing Times Fillñ tv producers, such as David Susikind crep for Westinghouse tv stations, to Corp. While chances of 8úprème and Robert Saudek, after completing pick one of richest representation Court reconsideration usually aré re- Hòllywòod phase. Final group on plums to be dangled in years. If mote, attorneys feel that in light of agenda will be three tv networks, still negotiations go through, TvAR on sharply divided court (5 to 4) and months away. June 25 will begin representing WTOP- strength of dissenting opinions, re- TV Washington, WJXT (TV) Jack- consideration might be entertained. Hours have it .5,. sonville, Fla., and WBTV (TV) Char- First to urge immediate petition to You can now discount any vague lotte, N. C., which have been looking rehear was American Book Publishers inferences (and possibly hopeful for new rep talk) since CBS -TV Spot Sales Council Inc., which indicated it would from agency folk that there will or -their rep for many years -was or- support this move amicus curiae (as won't be more -or -fewer hour shows on dered by FCC to quit representing friend of court). American Newspaper networks next season. Trend seems stations not owned by CBS Network. Publishers Assn. likewise was being assured: there'll be more hour shows About $7 million annual spot bill- importuned to lend its support and in prime -time than at any past period ings reportedly are involved. WTOP- it was learned Friday that strong seg- in networking. TV (ch. 9) and WIXT (ch. 4) are ments among broadcasters favor amicus owned by Washington Post and WBTV curiae participation through NAB in Murrow to USIA? (ch. 3) by Jefferson Standard Life In- light of precedent- shattering opinion surance Co. All three are primary which would invoke censorship "be- Newscast on CBS Radio Friday CBS -TV affiliates. This would be fore the fact." NAB Board session in night reported that Edward R. Murrow TvAR's first representation of stations Palm Springs, Calif., Feb. 8 -10 will would be appointed director of United not owned by Westinghouse. consider participation. States Information Agency. Late Fri- day there was no confirmation from Abolish ratings? White House or Mr. Murrow who was Aubrey talks turkey enroute to New York from Birming- Will effort be made under New CBS -TV is still running into some ham, Ala., and not available.