To Assignment Editor Hong Kong International Film & TV Market Attracts 600 Exhibitors One of Ten Entertainment Expo Events, FILMART Opens Monday 18 March 2011 – Some 600 exhibitors from 29 countries and regions will take part in the 15th Hong Kong International Film and TV Market (FILMART), which opens 21 March and continues through 24 March at the Hong Kong Convention and Exhibition Centre (HKCEC). One of the three largest entertainment industry markets in the world, FILMART will showcase the latest film and TV productions, digital entertainment applications and post-production services. The fair also promotes Hong Kong as the region’s leading film and TV production and distribution hub. This year’s FILMART will, for the first time, include a pavilion from the United States. Organised by the Independent Film & TV Alliance (IFTA), the US pavilion will feature about 20 American companies. FILMART will also welcome a first-time pavilion from Cambodia, as well as a pan-European pavilion. Also new will be the "Co-production Lab Hong Kong," organised by Ateliers du Cinéma Européen (ACE) and Sinapses Asia Ltd, with support from the HKTDC, the Hong Kong Asia Film Financing Forum and other organisations, including the European Union’s Media International. About 20 producers from Asia and Europe will take part in the four-day, project-based workshop. The event will feature panel discussions, individual pitching, consulting sessions, market presentations and advice from experts. About 300 screenings and more than 60 seminars and networking events will also be held. Fair organiser the Hong Kong Trade Development Council (HKTDC) will hold a media tour, 21 March. We cordially invite you and your representatives to cover FILMART and its related events. Please register at our media centre, located at the Hall 1C Concourse, HKCEC. Details are as follows: Dates: 21-24 March (Monday-Thursday) Hours: 9:30am-6pm Venue: Hall 1, HKCEC, Wan Chai Seminar Schedule http://form.hktdc.com/UI_VisitorIntranet/Public/SeminarListPublic.aspx?EVENTID=de906ad3-bfec-4f8e-8500-1ea6a ea3b881&LANGID=1 Fair Websites FILMART: www.hktdc.com/hkfilmart Entertainment Expo Hong Kong: www.eexpohk.com Media Enquiries Please contact the HKTDC's Corporate Communication Department: Joe Kainz Tel: (852) 2584 4216 Email: [email protected] 1 FILMART 2011: Event Highlights 21 March (Monday) Media Tour Time: 10:15am-11:15am Venue: Media Centre, Hall 1C Lobby, HKCEC Speaker: William Chui, Director, Service Promotion, HKTDC Language: English Naked Human Nature: Hong Kong Independent Short Film Press Conference Pro East Entertainment Ltd Time: 11am-noon Venue: Event Room, Hall 1, HKCEC Media Asia and Bona: Co-production Announcement Time: 1:30pm-3:30pm Venue: Studio, Hall 1, HKCEC (to be confirmed) TV World 2011 Opening Ceremony and International Forum Time: 2:30pm-5:30pm Venue: Stage, Hall 1, HKCEC Topic: “New Media, New Technology – New Prospects for the TV Industry” Moderator: Peter Lam, Vice President, Hong Kong Televisioners Association Speaker: Victor Koo, CEO, Youku.com Gong Yu, CEO, Qiyi.com Representatives of TV stations in Hong Kong and Asia My Kingdom – First Look Celestial Pictures Ltd Time: 4pm-6pm Venue: Studio, Hall 1, HKCEC Mei Ah Entertainment Press Conference Time: 4:30pm-5:30pm Venue: Event Room, Hall 1, HKCEC 22 March (Tuesday) Seminar: Ace Co-Production Lab Time: 10am-11:30am 2 Venue: Studio, Hall 1, HKCEC Speakers: On Chu Chen (to be confirmed) Chow Keung, Producer, Xstream Pictures (China) Isabelle Glachant, Producer, Chinese Shadows (France/China) Kirsten Niehuus, Managing Director, Film Funding, Medienboard Berlin-Brandenburg (Germany) The Bubble Mon Miracle Bubble Mon Licensing (International) Co Time: 11:30am-12:30pm Venue: Stage, Hall 1, HKCEC Till Death Do Us Part: Press Conference Edko Films Ltd Time: 12:30pm-1:30pm Venue: Studio, Hall 1, HKCEC New Wave Forum on Chinese Film: City/Love (A Beautiful Life) Time: 1pm-2:30pm Venue: Event Room, Hall 1, HKCEC Organiser: Sina Entertainment, 鐵象電影記者聯盟, 中國電影報導 Asian Film Producers Forum Venue: Stage, Hall 1, HKCEC Session 1: Structural comparison between Hollywood and Asian Producing Time: 2pm-3:30pm Moderator: Prof Cheuk Pak Tong, Director of Academy of Film, Hong Kong Baptist University Speakers: Chan Ho Sun, Chinese filmmaker Hsu Li-Kong, Chairman, Zoom Hunt International Productions Prof Lee Tain Dow, Institution of Fashion and Communications Design, University of Shih Chien, Taipei Prof Yin Hong, Associate Dean (Research) School of Journalism and Communication, Tsinghua University, Beijing Session 2: A New Era for Asian Films: Co-production and Investment Time: 3:30pm-5pm Moderator: Prof Lee Tain Dow, Institution of Fashion and Communications Design, University of Shih Chien, Taipei Speakers: Bill Kong, Executive Director, Edko Films Ltd Man Shu Sum, Managing Director, MediaCorp Raintree Pictures Yu Dong, Chairman and CEO, Bona Film Group Shi Nansun, Executive Director, Film Workshop 3 Give Me Five (3D movie): Press Conference Digital Magic Hong Kong Time: 2pm-3pm Venue: Studio, Hall 1, HKCEC A Chinese Ghost Story: Press Conference Golden Sun Film Co Ltd Time: 3pm-4pm Venue Event Room, Hall 1, HKCEC 3D Sex and Zen: Extreme Ecstasy – Press Conference China 3D Digital Entertainment Ltd Time: 4:30pm-5:30pm Venue: Event Room, Hall 1, HKCEC Jia Zhangke: Press Conference Time: 5pm-6pm Venue: Event Room, Hall 1, HKCEC 23 March (Wednesday) Salon Films (HK) Ltd, China International Television Corporation and China Radio, Film & Television Programs Exchanging Center: Joint Announcement Press Conference Time: 10am-noon Venue: Event Room, Hall 1, HKCEC New Wave Forum on Chinese Film: Costume/Heroes (The Lost Bladesman) Time: 1pm-2:30pm Venue: Event Room, Hall 1, HKCEC Organiser: Sina Entertainment, 鐵象電影記者聯盟, 中國電影報導 Hong Kong Asian-Pop Music Festival – “Music in One Asia” Forum Time: 2:30pm-4:30pm Venue: Meeting Room S221, HKCEC Speakers: Record company representatives from Hong Kong, the Chinese mainland, Taiwan, Japan, Korea, Singapore and Malaysia Advances in Digital Production – What’s Next for Visual and 3D Effects? Time: 1:30pm-4pm Venue: Stage, Hall 1, HKCEC Moderator: Mike Goodridge, Topic Editor, Screen International Speakers: AK Madhavan, CEO, Crest Animation Studios Ltd 4 Michael Lake, CEO, Pinewood Iskandar Malaysia Studios Pierre Escande, Director, Commercial Production, BUF Rick Dean, Senior Vice President, THX Ltd and Chairman, 3D@Home Consortium Melanie’s Violin: Press Conference China Film Promotion International Time: 3pm-4pm Venue: Event Room, Hall 1, HKCEC New Wave Forum on Chinese Film: Dream/VFX (Rest On Your Shoulder) Time: 4:30pm-6pm Venue: Event Room, Hall 1, HKCEC Organiser: Sina Entertainment, 鐵象電影記者聯盟, 中國電影報導 - end - 5 .