Collaboration and Social Media-2008

Collaboration and Social Media-2008

Research Report Collaboration and Social Media-2008 Taking Stock of Today’s Experiences and Tomorrow’s Opportunities Geoffrey Bock Steve Paxhia The Gilbane Group June 9, 2008 Gilbane Group Inc. 763 Massachusetts Avenue Cambridge, MA 02139 USA Tel: 617.497.9443 Fax: 617.497.5256 [email protected] http://gilbane.com With Thanks to Our Sponsors Platinum Gold Silver ©2008 Gilbane Group, Inc. i http://gilbane.com Collaboration and Social Media — 2008 Table of Contents With Thanks to Our Sponsors .................................................................................. i Our Perspective ................................................................................. vi How American Companies Use Social Media ....................................... i Tracking Social Media ............................................................................................. 2 Adopting Social Media .............................................................................................. 5 Social Media Profiles .............................................................................................. 10 A Social Media Roadmap ....................................................................................... 30 Customer Stories ............................................................................. 32 Awareness at Earth Knowledge ............................................................................. 33 EMC Documentum eRoom at Bechtel ................................................................... 36 EMC Documentum eRoom at Wharton ................................................................. 41 MindTouch at Red Mountain ................................................................................ 46 Near-Time at O’Reilly Media ................................................................................. 49 Octopz at The Cundari Group .................................................................................53 SAP Builds Communities of Innovation ................................................................. 57 Wetpaint at Hewlett Packard ................................................................................. 62 Vendor Directory ............................................................................. 67 Sponsors ......................................................................................... 68 Awareness .............................................................................................................. 68 EMC Corporation ................................................................................................... 70 Mindtouch ............................................................................................................... 71 Near-Time ............................................................................................................... 72 Octopz ..................................................................................................................... 74 SAP AG .................................................................................................................... 76 WetPaint ................................................................................................................ 78 Zoho ........................................................................................................................ 79 Vendors .......................................................................................... 80 adenin TECHNOLOGIES, Inc. .............................................................................. 80 Atlassian .................................................................................................................. 81 Attensa, Inc. ........................................................................................................... 82 Blogtronix, LLC ...................................................................................................... 83 Clickability ............................................................................................................. 84 Collanos Software Inc. ........................................................................................... 85 Communispace ...................................................................................................... 86 CoreSpeed LLC....................................................................................................... 87 CustomerVision ..................................................................................................... 88 Daptiv, Inc. ............................................................................................................. 89 eTouch .................................................................................................................... 90 FatWire Software .................................................................................................... 91 Foldera ................................................................................................................... 92 HiveLive ................................................................................................................. 93 Huddle.net ............................................................................................................. 94 Hyperwave Information Management Inc. ........................................................................ 95 ©2008 Gilbane Group, Inc. ii http://gilbane.com Collaboration and Social Media — 2008 JackBe .................................................................................................................... 96 Jive Software ........................................................................................................... 97 Kapow Technologies .............................................................................................. 98 KnowNow ............................................................................................................... 99 Leverage Software Inc .......................................................................................... 100 LiveWorld .............................................................................................................. 101 Lithium .................................................................................................................. 102 MarketTools .......................................................................................................... 103 Mzinga ................................................................................................................... 104 Neighborhood America ......................................................................................... 105 Networked Insights ............................................................................................... 106 NewsGator Technologies, Inc. .............................................................................. 107 ONEsite ................................................................................................................ 108 Open Teams LLC ................................................................................................... 109 Pringo Networks ................................................................................................... 110 Ramius ................................................................................................................... 111 SiteScape ............................................................................................................... 112 Socialtext ............................................................................................................... 113 Techrigy Inc. ......................................................................................................... 114 Traction ................................................................................................................. 115 WebEx Communications, Inc. .............................................................................. 116 Worklight .............................................................................................................. 117 Zimbra (a Yahoo Company) .................................................................................. 118 Gilbane Conclusion ......................................................................... 119 Charting the Impact of Social Media .................................................................... 120 ©2008 Gilbane Group, Inc. iii http://gilbane.com Collaboration and Social Media — 2008 List of Figures and Illustrations Figure 1. Currently Using Social Media and Effectiveness ..................................................... 6 Figure 2. Currently Using Social Media and Plan to Use in the Next Year ............................ 8 Figure 3. What is email best suited for in your company? .................................................... 11 Figure 4. What is your Web site best suited for in your company? ....................................... 12 Figure 5. What is web-based conferencing best suited for in your company? ...................... 13 Figure 6. What are share workspaces best suited for in your company? .............................. 14 Figure 7. What are online videos best suited for in your company? ..................................... 16 Figure 8. What is Instant Messaging best suited for in your company? ............................... 17 Figure 9. What is an enterprise directory with shared profiles best suited for in your

View Full Text

Details

  • File Type
    pdf
  • Upload Time
    -
  • Content Languages
    English
  • Upload User
    Anonymous/Not logged-in
  • File Pages
    132 Page
  • File Size
    -

Download

Channel Download Status
Express Download Enable

Copyright

We respect the copyrights and intellectual property rights of all users. All uploaded documents are either original works of the uploader or authorized works of the rightful owners.

  • Not to be reproduced or distributed without explicit permission.
  • Not used for commercial purposes outside of approved use cases.
  • Not used to infringe on the rights of the original creators.
  • If you believe any content infringes your copyright, please contact us immediately.

Support

For help with questions, suggestions, or problems, please contact us