Feb 02, 2013 10:55 UTC Velorbis unveils new urban cycling concept to the fashion & lifestyle stores Velorbis unveils new urban cycling concept to the fashion & lifestyle stores Press release Published on Wednesday, 30 January 2013 Fashion Week Copenhagen, January 2013 – Velorbis, the Scandinavian creator of iconic and classic designer bicycles, announced at the start of the Copenhagen Fashion Week that, it has launched a brand new fashion & cycling distribution concept to supply international fashion and lifestyle stores with bicycles and other lifestyle products such as leather bags, footwear and eyewear. Velorbis has created a new collection of iconic lifestyle men’s and women’s wear. The new lifestyle collection consists of Jackets, boots and sunglasses and is created to support and strengthen Velorbis’ current collection of high quality classic style bicycles and leather bags. The Idea of distributing urban classic cycles and lifestyle products to the fashion and lifestyle stores came naturally to us, Partner Kenneth Bødiker explains, We see the bicycle as an extension to your wardrobe and we believe that when people buy our bicycle they want one that matches their own personal style. They want to look smart when cycling. In Copenhagen, Denmark it is common to cycle in your every day clothes - and when people in general are aware of their personal clothing style - we have a bicycle that matches. With this in mind, the link up with the fashion and lifestyle stores made perfect sense. How the urban cycling concept works Kenneth Bodiker continues: The model works like this; A fashion or a lifestyle store buys a ‘lifestyle package’ consisting of bicycle(s), bags, shoes etc. The bicycle is often placed in the store window and acts as a head turner. Stores can then display clothes and other accessories on the bicycle(s), and based on this presentation, customers will get a hole new shopping experience of cool bicycles matched up with complementary clothes and accessories, in a context that you can’t find in a normal bicycle or sport shop. Here bicycles normally are lined up in a row with no personal touch to presentation and often accompanied with sports gear and lycra clothes. And now to the fun part for the retailer…. Velorbis’ retailers earn besides their margins on all Velorbis accessories, a 20% commission on every bicycle sold in the fashion or lifestyle store. All the retailer needs to do, is to take an order from a customer and hand that order over to Velorbis. Velorbis will then manage the complete order fulfillment from production to delivery and even after sales support is handled by Velorbis. Selling bicycles is therefor risk and hassle free for the fashion and lifestyle storeowners and they can then do what they do best; selling clothes and lifestyle accessories. After a successful introduction of our new cycling concept to the fashion industry at Pitti Uomu, Firenze and Berlin Fashion Week, Velorbis moves on to their home turf Copenhagen. Velorbis will be exhibiting at Gallery, Forum (Stand No.: 071), & CIFF Bella Center, (stand No. B3!007). The cycling concept has already proven to be a success with new fashion stores in USA, Brazil, Thailand, Holland, Belgium, Norway and Denmark and many more to come. Notes for the editor About Velorbis “When design matters” Velorbis was born from the hunt for a top quality classic style urban bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so they decided to design their own urban commuter. - The rest is history... Today Velorbis continues to improve its design of classic style urban bicycles and other lifestyle products after studying stylish male and female Copenhagen cyclists for a number of years, listening to their issues and needs. Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach. Velorbis has exclusive concept stores in Copenhagen, Denmark, Stavanger, Norway and Bangkok, Thailand and to cater for its growing popularity and plans to extend its network of concept stores to Brazil and Sweden in 2013. Velorbis is currently expanding its worldwide retailer base and is focusing on Lifestyle and fashion industry in its primary markets such as Europe, North and South America, Asia and Australia. Velorbis produces close to 3,000 high-end bicycles in Europe every year and distributes its products to more than 20 countries worldwide. Contact: Kenneth Bodiker, CEO & Partner E-mail: [email protected] Web: www.velorbis.com About Velorbis “When design matters” Velorbis was born from the hunt for a top quality classic style urban bicycle with a stylish and iconic design aesthetic that reflected the elements of world-renowned Danish design and cool Copenhagen cycling culture. They couldn’t find what they were looking for in the bicycle industry so they decided to design their own urban commuter. - The rest is history... Today Velorbis continues to improve its design of classic style urban bicycles and other lifestyle products after studying stylish male and female Copenhagen cyclists for a number of years, listening to their issues and needs. Velorbis supports global urban sustainability and green transportation initiatives and its aim is to encourage as many people as possible to adopt a stylish two-wheeled approach. Velorbis has exclusive concept stores in Copenhagen, Denmark, Stavanger, Norway and Bangkok, Thailand and to cater for its growing popularity and plans to extend its network of concept stores to Brazil and Sweden in 2013. Velorbis is currently expanding its worldwide retailer base and is focusing on Lifestyle and fashion industry in its primary markets such as Europe, North and South America, Asia and Australia. Velorbis produces close to 3,000 high-end bicycles in Europe every year and distributes its products to more than 20 countries worldwide. Contacts Kenneth Bodiker Press Contact [email protected].