Financial Education at Citibank in Asia Pacific Ashok Vaswani CEO, Asia Pacific Consumer Bank, Citigroup OECD Conference on Financial Education New Delhi September 21-22, 2006 Parallel Approach Use Credit Wisely Save & Invest Wisely Citizenship • Educational websites • Financial planning tools • Country/regional programs for youth and • Credit tools & advice • Publications & seminars adults • Tailored information • Industry investment fairs • Capacity building of the /media outreach financial education • Behavioural finance surveys community Responsible advice to customers Support for: and other consumers • Low-income/disadvantaged • Advocates/practitioners BUSINESS COMMUNITY RESPONSIBILITY RESPONSIBILITY Use Credit Wisely • Educational website www.usecreditwisely.com • Australia, India, Malaysia, Korea, Philippines, Taiwan, Singapore, Thailand Citibank Philippines’ Tagalog site Citibank India’s site Use Credit Wisely • Credit tools & advice • Tailored versions across markets to meet local needs Use Credit Wisely • Segmentation of consumers to meet specific knowledge needs • Outreach through the media to encourage prudent financial management Working Mom magazine (Philippines) Good Housekeeping (Philippines) Save & Invest Wisely • Customer financial planning tools to achieve long-term financial goals Save & Invest Wisely • Customer aids to help them keep to their goals and realize their dreams Save & Invest Wisely • Information tailored for the Asian investor • Personal investment guide to help both new and savvy investors Save & Invest Wisely • Outreach to investors in collaboration with major industry players: Alliance of Experts” series – HK, Korea, Singapore, Taiwan, India, Philippines Save & Invest Wisely • Independent Investor Psychology Survey – Hong Kong, Singapore and Taiwan – to remind investors to make rational, long-term investment decisions Wenweipo (Hong Kong) Singapore Business Times Save & Invest Wisely • Citibank Retirement Index – Australia, Hong Kong, Singapore and Taiwan: survey analyzed retirement needs, issues, and goals of consumers The Age, Australia Singapore Business Times July 2006.