INDEPENDENT COMMUNICATIONS AUTHORITY OF SOUTH AFRICA APPLICATIONS FOR COMMERCIAL SATELLITE AND CABLE SUBSCRIPTION BROADCASTING LICENCES REASONS FOR DECISIONS NOVEMBER 2007 1 TABLE OF CONTENTS SECTION A: OVERVIEW ..............................................................................................6 1. INTRODUCTION....................................................................................................6 2. BACKGROUND .....................................................................................................6 3. PROCEDURE ........................................................................................................6 4. RELEVANT CRITERIA AND CONSIDERATIONS ...............................................6 5. GENERAL FINDINGS............................................................................................6 5.5. Corporate Status ....................................................................................................6 5.6. Ownership and control restrictions ........................................................................6 5.9. Management and experience ................................................................................6 5.10. Staffing ...........................................................................................................6 5.11. Finance...........................................................................................................6 5.12. Research – demand and need .....................................................................6 5.13. Programming..................................................................................................6 5.14 SECTION B: APPLICATIONS AND DECISIONS .........................................................6 6. AFRICAN SPIRIT TRADING 330 (PTY) LTD.......................................................6 6.2. CORPORATE STATUS .........................................................................................6 6.8. FINANCE ...............................................................................................................6 6.15. MARKET AND AUDIENCE RESEARCH ......................................................6 6.16. COMPLAINTS AND CODES OF CONDUCT ...............................................6 2 6.17. PROGRAMMING ...........................................................................................6 6.18. TECHNICAL ...................................................................................................6 6.19. DECISION ......................................................................................................6 7. BLACK EARTH COMMUNICATIONS (PTY) LTD...............................................6 7.2. CORPORATE STATUS .........................................................................................6 7.8. FINANCE................................................................................................................6 7.15. MARKET AND AUDIENCE RESEARCH ......................................................6 7.16. COMPLAINTS AND CODES OF CONDUCT ...............................................6 7.17. PROGRAMMING ...........................................................................................6 7.18. TECHNICAL ...................................................................................................6 7.19. DECISION ......................................................................................................6 8. DEUKOM TELEVISION (Pty) Ltd.........................................................................6 8.2. CORPORATE STATUS .........................................................................................6 8.8. FINANCE................................................................................................................6 8.13. MARKETS AND AUDIENCE RESEARCH....................................................6 8.14. COMPLAINTS AND CODES OF CONDUCT ...............................................6 8.15. PROGRAMMING ...........................................................................................6 8.17. TECHNICAL ...................................................................................................6 8.18. DECISION ......................................................................................................6 9. E-SAT (PTY) LTD..................................................................................................6 9.2. CORPORATE STATUS .........................................................................................6 3 9.8. FINANCE................................................................................................................6 9.15. MARKET AND AUDIENCE RESEARCH ......................................................6 9.16. COMPLAINTS AND CODES OF CONDUCT ...............................................6 9.17. PROGRAMMING ...........................................................................................6 9.18. TECHNICAL ...................................................................................................6 9.19. DECISION ......................................................................................................6 10. GOAL TECHNOLOGY SOLUTIONS (PTY) LTD.................................................6 10.2. CORPORATE STATUS .................................................................................6 10.9. FINANCE........................................................................................................6 10.16. COMPLAINTS AND CODES OF CONDUCT ...............................................6 10.17. PROGRAMMING ...........................................................................................6 10.18. TECHNICAL ...................................................................................................6 10.19. DECISION ......................................................................................................6 11. KHETHA MEDIA (PTY) LTD................................................................................6 11.2. CORPORATE STATUS .................................................................................6 11.15. MARKETS AND AUDIENCE RESEARCH....................................................6 11.16. COMPLAINTS AND CODES OF CONDUCT ...............................................6 11.17. PROGRAMMING ...........................................................................................6 11.18. TECHNICAL ...................................................................................................6 11.19. DECISION ......................................................................................................6 12. LAEGOMA DIGITAL (PTY) LTD..........................................................................6 4 12.4. CORPORATE STATUS .................................................................................6 12.9. FINANCE........................................................................................................6 12.13. MARKETS AND AUDIENCE RESEARCH....................................................6 12.14. COMPLAINTS AND CODES OF CONDUCT ...............................................6 12.15. PROGRAMMING ...........................................................................................6 12.16. TECHNICAL ...................................................................................................6 12.17. DECISION ......................................................................................................6 13. MAX TV (PTY) LTD ...............................................................................................6 13.2. CORPORATE STATUS .................................................................................6 13.8. FINANCE........................................................................................................6 13.18. COMPLAINTS AND CODES OF CONDUCT ...............................................6 13.19. PROGRAMMING ...........................................................................................6 13.20. TECHNICAL ...................................................................................................6 13.21. DECISION ......................................................................................................6 14. MULTICHOICE AFRICA (PTY) LTD.....................................................................6 14.2. CORPORATE STATUS .................................................................................6 14.8. FINANCE........................................................................................................6 14.17. MARKET AND AUDIENCE RESEARCH ......................................................6 14.19. COMPLAINTS AND CODES OF CONDUCT ...............................................6 14.20. PROGRAMMING ...........................................................................................6 14.21. TECHNICAL ...................................................................................................6 5 14.22. DECISION ......................................................................................................6 15. NDABENHLE GROUP (PTY) LTD .......................................................................6 15.2. CORPORATE STATUS .................................................................................6 15.8. FINANCE........................................................................................................6 15.10. MARKETS AND AUDIENCE